Cision PRWeb vs. Coveragebook

PRWeb served it's purpose for Strouse by sending news out to new audiences although this never generated an overwhelming amount of traffic to our website. If you are only interested in issuing PR and getting your name out there, then I think PRWeb is a fine solution. I find PRWeb less appropriate if you really want to drive traffic to your site through a press release in hopes of creating sales. During the selection process I would be interested in knowing what sources my PR would be submitted to. Is it being submitted to relevant websites? Will links be provided on all of these websites? Ask yourself, will these websites benefit my companies SEO?

Incentivized

Coveragebook is very well suited to preparing client reports. Links make it easy for clients to share the coverage within their companies by forwarding a link. The PDF reports also look great. There is an option to provide all the pages of a piece of coverage, or just the first, which is nice when a client is on one page of a multi-page article or product roundup. This way they don't have lots of extra pages that don't feature their product or brand.

Incentivized

• It provides a newswire option at a very reasonable price.
• The pricing is in a sweet spot for many startups who would want to use it.
• It hits up all of the key media outlets that you would expect a wire service to be connected to.

Incentivized

• Makes a presentable looking PDF of media coverage
• Allows users to edit and add information like coverage impressions as needed
• Enables you to customize your report (including all pages of coverage, just the first page, uploading your own screenshot, editing metrics, adding client logo, etc.)

Incentivized

• One issue we ran into with media tracking was that when it came to smaller or more niche media, it had a hard time tracking hits from those outlets for our clients.
• Building larger media lists was time consuming and cumbersome.

Incentivized

• The design template is relatively standard and doesn't leave much room for change.
• The Coveragebook team is still working on how to improve the social share reporting function.

Incentivized

We are unlikely to renew PRWeb because I feel that the costs outweigh the benefits of the service. For a company like ours (small business with about 60 employees) we don't have enough press that warrants monthly coverage. We may look at using PRWeb on an as needed basis, 3-4 times a year for single submissions, but that would be the extent of it. I could see PRWeb being much more beneficial for large companies that are constantly needing to issue press.

Incentivized

It is a very simple program to use. They walk you step by step on what is necessary to complete a PR.

Incentivized

I have only required support from PRWeb on two separate occasions and they handled my issues without any problems. I was a bit confused at first not sure if they had received my requests but shortly after I received responses and was able to move forward with my press release.

Incentivized

I have had a few questions while using Coveragebook, some of which were answered in the FAQs, but others were not. I emailed customer support and had responses within one business day. (I'm in California and Coveragebook is in the UK, I believe.) All questions were answered to my satisfaction quickly.

Incentivized

Implementation of PRWeb required very little of Strouse. It was a quick process and we were almost immediately ready to use the platform.

Incentivized

I've used all these services. Which one to choose depends on the situation. It's good to have knowledge of all the options. Of course, there are many other services as well, and even free services that a very small business or nonprofit can use that do similar things. I find PRWeb is a good fit for many of my clients because of the pricing. Photos are increasingly important in getting news picked up and PRWeb doesn't charge you an arm and a leg like some services do to include a photo

Incentivized

We used to build coverage reports from scratch in PPT or send coverage links or PDFs of each piece of news to clients. Coveragebook is the first formal media coverage platform that we have used, and it suits all of our needs. It helps us save time, create great-looking reports, and present clients with detailed data about their media coverage.

Incentivized

• It was definitely a cost decision for us, but the ability to have access to their media database was by far the most useful and needed tool for us.
• For tracking media hits, it saved us time tracking the majority of hits. Where it didn't save us time was with smaller, more niche media.

Incentivized

• Quick and efficient tool to visually show the articles/webpages our company is mentioned in with high-level data for each site.

Incentivized