Czeck company CleverMaps (formerly CleverAnalytics) offers their eponymous location intelligence platform for market research, competitor analysis, and locating business potential.
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HG Insights Platform
Score 4.0 out of 10
Enterprise companies (1,001+ employees)
The HG Insights platform provides a view into global industries, markets, and companies allowing users to identify the most valuable opportunities and build strategies to maximize revenue and accelerate growth.
With sincerity, the company has not opted in particular for any of these applications. It has evaluated the benefits and weaknesses of the named applications and other additional ones that are not included in the previous list. As it happens with almost everything in life: there …
We have evaluated all of these vendors and some are used in tangent with the HG Insights Platform. We found that for technographic data in particular HG gave the best coverage, but a few of these do help "fill the gaps" when occasion calls. We also use multiple intent engines …
I would say most have more features and integrations but it is easier to use the HG Insights Platform. And the unique opportunity to understand who is using a competitor gives insight into where expansion could happen.
The HG Insights Platform layers on the CAPDB scoring capability which I have not seen in these other systems. It will even automate this process if you are willing to pay the extra price.
- Sales Intel seems to be more of a direct competition. Their human research seems to be something interesting. Also the claim to focus on firmographics - We went with Bombora for intent technology in the past - We did not move forward with 6sense
Actually, it was a legacy from the company that bought us so we took over the ownership of the HG Insights Platform as in the Marketing Operations team.
Intricately and HG Focus use different methods to get to the same means. Intricately's UI/UX is more modern and clean than the others I have come across. Intricately is a newer company and has made a lot of strides since we first looked at them 3 years ago - they seem to be …
Intricately stacks up pretty close to DiscoverOrg. Though DiscoverOrg is a lot more detailed on company information pertaining to changes in the organization and services used, Intricately gives a quick snapshot of company information available right at the point of presence to …
If you need to characterize the loaded data with statistical parameters, it is preferable to do the analysis previously and only load the results for the software to show them. This does not detract from the software, it is simply impossible to "have the best of everything" in a single application.
The HG Insights Platform has helped us with GTM planning as we segment accounts amongst our verticals. There are verticals with specific tech stacks that we would like to prioritize, and HG Insights allows us to do that. The account scoring allows us to prioritize outreach efforts. We are able to use the technographics to weigh scoring and assign those accounts out accordingly.
The response of the software to the requirements has been consistently fast. Only in extreme cases where the speed of the internet system present in the site where the tool is being used is extremely slow, we have recorded delays in accessing information.
The software allows the possibility of several people located in different geographic locations, simultaneously accessing the same information, without interfering with each other.
It has made it possible to detect "information gaps" that were thought to be non-existent, and that resulted in expedited decision-making, to try to fill the gap or to find alternative solutions, not initially contemplated.
It is not functional if it is intended to be used in small mobile screens, since to achieve an adequate visualization of the maps and the side panel, at least one screen the size of a tablet is needed.
There are times when you do not want to show (for reasons of confidentiality or for commercial reasons, for example) all the data that is associated and loaded in the database. So far we have not found a way to load the data in a way that ensures that "sensitive data" is displayed only when desired, and not automatically with the data set in general. The option is possible. Research is continuing on this.
It’s very easy to use, and the team is very responsive and friendly to work with. The information is unique and usable and can complement some of the data we get from call recordings. The integration with Salesforce is easy to implement and offers good insights into our database.
With sincerity, the company has not opted in particular for any of these applications. It has evaluated the benefits and weaknesses of the named applications and other additional ones that are not included in the previous list. As it happens with almost everything in life: there are skills and potentialities of a software that are more applicable in certain fields of work, and for certain characteristics inherent to the data that it handles. Within this same company, there are applications that are more useful for a certain type of data and information and less versatile for others.
More important is the knowledge that must have, about the data and processes involved, the person who has the responsibility of selecting a certain software.
We have evaluated all of these vendors and some are used in tangent with the HG Insights Platform. We found that for technographic data in particular HG gave the best coverage, but a few of these do help "fill the gaps" when occasion calls. We also use multiple intent engines to help verify trends rather than being reliant on one platform. Other vendors also offer contact data as well which is integral for our outbound marketing campaigns which HG does not cover. Overall HG does perhaps stack up better than some of these however, it is only one source of data and using multiple is necessary to give a reliable result.
It allowed detecting "information gaps" in places where it was not expected that this scenario could occur.
It has made it possible to quickly visualize, locations where, although information existed, this information was relatively old, or of low quality compared to that which can be obtained with the most recent technologies.
The detection of these scenarios improved the level of satisfaction that the company routinely asks of its clients, who stated that they are highly satisfied with the level of knowledge that the company has in relation to information, especially the historical records, that in our field of action is of high importance.
I don't massively get involved in financial matters, but the propensity models we use internally to help run our campaigns are certainly a big factor when our sales people approach our clients.
Every campaign sold now comes with a flat data fee for us to run and use a propensity model for the activity we complete on behalf of our clients.
Whilst the client will never see the raw data behind the model (of which HG does play a part along with our other data sources) they are briefed on the methodology and reasoning behind them.
