CleverTap vs. Listrak

[In my opinion] It's [CleverTap] not appropriate for starter businesses. It's appropriate for businesses with very strong in-house tech teams to maneuver challenges on their own because after deep integration one can't expect Clevertap Support to be much helpful [from my experience]. It is good in the sense that you need one tool for all-around communications and analytics. However, they have moved away from the events container system, but those still on the events container are neither automatically educated nor transitioned into their new tiers of pricing. I find this a lack of effort of the sales team. So, you are on your own after the implementation.

Incentivized

We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way.

Incentivized

• Helping us find out which users did a certain activity and in which order. The time gap between those activities is also an important metric. This works great with Clevertap because our backend pushes every relevant event with a time stamp to CleverTap so we do not have to maintain events or build the engine to analyze every small action the user took.
• Helps us find out which actions our best users take right before they convert. Given the e-commerce like domain we are in, we end up giving a lot of information to our users. Knowing which of these convert what kind of users is very useful.
• Helps us setup super focussed campaigns (pop-up, emails etc) to users who would be interested in a certain kind of activity. Our yield per message sent is significantly more when targeting is right.

Incentivized

• The conductor email builder is easy to use.
• They have improved their customer service team.
• Open to suggestions and will work collaboratively.
• Help build insights from campaigns and recommend improvements.

Incentivized

• It does not have a built-in SMS provider.
• I does not have a built-in email provider
• It gets pricier as you keep piling up data to be stored.

Incentivized

• Difficult and steep learning curve
• Email builder is complicated and not intuitive
• CONTRACTS ARE UNCLEAR
• Company will not honor cancellation requests made in a timely manner

For their expertise and timely resolution to our issues.

Incentivized

Mo Engage is cost-effective, charges less price and delivery is awesome, also that is quite [a] user friendly compared to the current clever tap UI and UX.

Incentivized

The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.

Incentivized

• Helped improve repeat customer purchase, as it improved bookings through re-marketing.
• Helped decrease uninstalls through dormant user reminder campaigns and then uninstall surveys that made those users reinstall the app.
• Helped improve the overall bookings through various recency-frequency segmentation targeting.

Incentivized

• Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database.
• Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions.

Incentivized