CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform, which provides actionable, real-time insights for building amazing customer experiences. According to the vendor, key features and…
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Twilio
Score 7.0 out of 10
N/A
Twilio offers a CPaaS and CCaaS solution, with the combination of its programmable Voice, Video, and Messaging APIs, as well as the Twilio Flex cloud contact center. Additional capabilities include Twilio's Elastic SIP Trunking, as well as API for WhatsApp.
$0
per min per participant
Pricing
CleverTap
Twilio
Editions & Modules
No answers on this topic
Programmable Video
$0.0015
per min per participant
WhatsApp Business API
$0.0042
Per WhatsApp Template message sent
WhatsApp Business API
$0.005
Per WhatsApp session message
Elastic SIP Trunking
$0.007
Per min for termination
Programmable Messaging
$0.0075
per message sent or received
Programmable Voice
$0.0085
per minute to receive a call
Programmable Voice
$0.013
per min to make a call
Elastic SIP Trunking
$0.045
Per min for origination
Twilio Conversations
$0.05
per active user per month
Twilio Authy
$0.09
per authentication
Programmable Wireless
$0.1
per MB
Twilio Flex (Contact Center)
$1
per active user hour (5000 hours free)
Programmable Wireless
$2.00
per SIM card
Twilio SendGrid Email API
$14.95
per month up to 100k emails. (Up to 40k emails free for 30 days)
Twilio SendGrid Marketing Campaigns
$15
per month for 5,000 contacts and 15,000 emails. Your first 2,000 contacts are free
Twilio Flex (Contact Center)
$150
per named user per month (5000 hours free)
Offerings
Pricing Offerings
CleverTap
Twilio
Free Trial
Yes
Yes
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Optional
Optional
Additional Details
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1. Pay-as-you-go pricing: Simple usage-based pricing means you don’t get locked into big contracts.
2. Volume discounts: Discounts trigger as your usage grows, so you always get a fair price.
3. Start building today with free trial credit and full API access.
Mo Engage is cost-effective, charges less price and delivery is awesome, also that is quite [a] user friendly compared to the current clever tap UI and UX.
Integration is easier with CleverTap. All the features are in one product, doesn't require to buy add ons for Segmentation and analytics Few of the campaign features are quite advanced Value for Money if used rightly.
CleverTap is better than WebEngage and MoEngage when it comes to mobile marketing -- it also has a much more advanced set of analytics and segmentation tools that actually work, unlike other tools that do not have such powerful analytics in place. Also, it offers insights and …
Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources. CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ …
Intercom did the messaging part to users within our app very well. However, its pricing is prohibitive for a B2B company and the USP is more chat focussed. However, it may work for some high-value B2B scenarios. At our scale, we need something much more in-depth and affordable.
Some of the products we used were MSG91 and SMSala but the issue with them we got to know after the integrations that at some part of the world these integrations are not able to deliver important OTP sms and also it was hard to find solutions in their site. Then we switched to …
I think Twilio is as stable as Avaya in the sense that it comunicates well, but the market is really more into Avaya, so we had to go into a lot of effort to convince everyone in the company that Twilio was good and would work. I think it doesn't hold up againt Watson, because …
I've also worked with ChatApp which is another communications integration platform for multiple channels such as WhatsApp and Telegram. I did find their integration setup process a bit more streamlined plus they don't have a WhatsApp template approval process. This then begs …
Twilio is the idea solution for our needs, which involves sending targeted SMS messages to prospects who have opted into our ads. We do this to communicate offers/services and also to remind prospects in the lead-up to sales appointments (plus post-meeting communications). We …
Twilio stacks up against competitors with its knowledge and experience in the messaging industry. Others lack the ability and know how, to compete effectively. Twilio knows how to do business in complex regions worldwide, and we are so happy to have Twilio as our partner to …
Twilio is most easy to implement and operate comparing with other solutions in the wide-industry. Easy to use, quickly integration, and excellent API documentation was helpful to developers for integrate Twilio solutions in our applications.
We evaluated many fundraising-based text-to-give programs and found the subscriptions prohibitively expensive for our small scale and uncertain first few years of development. While we may be willing to invest that kind of money after discovering how things work, we're happy …
We needed a tool that could be implemented into our software. Since Twilio offers libraries that can be programmed into any software, we decided to use Twilio. Also, the documentation and prices were better.
Twilio was referred to me by a business colleague, and I can't be more thankful! Twilio has helped my Facebook page by leaps and bounds, and I haven't even considered trying another chat option for my page. It is easy to set up, and customer service is quick to answer any and …
This software is so complex we can say that Twilio works so much better in the interface, also the features provided by Twilio are far better than this software it also includes SMS, MMS, and so many other functionalities which helps a developer to communicate with the help of …
Can't say much as the test was not very thorough but I can say Twilio would've been in a strong position going by how quickly we could deploy, with very little vendor support as the product was well documented.
Our company used the text feature through Heymarket which was useful at first but did not provide the integration features we needed for our CRM system. Heymarket did not openly integrate nor help keep track of responses as well as Twilio does. Twilio has some buggy features …
I would say that Salesforce is possibly a more comprehensive product that I have used in the past (and still do occasionally for a client) but Salesforce wouldn't be suitable for the service-based SME which Twilio was used for in this instance.
I receive regular unsolicited communications from Twilio competitors but I do not have the time to review them, given there is no reason for me to switch. Twilio works great and its pricing is acceptable for our situation. Investigating point solutions for text only or voice …
I have been in to telecommunications since the beginning of my career and have a handful of experience in some of the software like Twilio. The great thing about Twilio is that it is able to combine all the requirements from the messaging/communications perspective that we …
Google Voice and Twilio both provide phone numbers; however, Twilio allows you to program how to respond to voice calls. We have only used a small portion of what Twilio is capable of. I appreciate being able to get information about a phone number to see the provider and …
Those solutions are just not the same, mailgun is a programmable SMS API with really low cost and is so far compared with Twilio SendGrid but since we are using more Twilio SMS or Whatsapp, [it's not used for] the same purpose. As OneSignal is an all in one solution for being …
[In my opinion] It's [CleverTap] not appropriate for starter businesses. It's appropriate for businesses with very strong in-house tech teams to maneuver challenges on their own because after deep integration one can't expect Clevertap Support to be much helpful [from my experience]. It is good in the sense that you need one tool for all-around communications and analytics. However, they have moved away from the events container system, but those still on the events container are neither automatically educated nor transitioned into their new tiers of pricing. I find this a lack of effort of the sales team. So, you are on your own after the implementation.
Twilio is well suited to sending SMS reminders to prospects on the lead-up to sales appointments. This has helped us improve attendance rates for these meetings. We also use Twilio to communicate with these prospects post-meeting to make offers on products and services and for feedback on their meeting.
Helping us find out which users did a certain activity and in which order. The time gap between those activities is also an important metric. This works great with Clevertap because our backend pushes every relevant event with a time stamp to CleverTap so we do not have to maintain events or build the engine to analyze every small action the user took.
Helps us find out which actions our best users take right before they convert. Given the e-commerce like domain we are in, we end up giving a lot of information to our users. Knowing which of these convert what kind of users is very useful.
Helps us setup super focussed campaigns (pop-up, emails etc) to users who would be interested in a certain kind of activity. Our yield per message sent is significantly more when targeting is right.
Authy does not support the "push button" multi-factor authentication from your application's native apps. This means if you want to use Authy, you still need to use TOTP based codes.
Not really a shortcoming of Authy, but it does nothing to help with multi-factor authentication using text messages - those are still sent to your platform's messaging app.
Authy doesn't always display how much time is left before your current token expires, making it difficult to know how much time you have left to enter the current code.
We are happy with Twilio because the price per message is low. The API is not difficult to implement and the documentation is very complete. Twilio as a company keeps you well informed of issues that happen. They also offer free online workshops or conferences to make notices of new laws, etc.
Overall the product API is extremely well documented so it is very easy to build a product with their technology. The website is a little bit cumbersome to use as they have greatly expanded the number of products that they have over the years, but the dashboard UI has not been improved much since.
The problem tends to be us, the user, rather than Twilio. We don't reach out to support fast enough (spend time struggling), but when we have, they've solved our issue immediately. We are rural, so there are signal issues to accommodate, however, we find that a few staff on a few cellular networks can triangulate where we all have signal to put up a sign.
Good interface to connect with different API systems for communication through different channel[s]. Twilio has good market coverage of the client across the globe for generating revenue through multi-channel approach. It works with [a] programmable feature that makes life easy for every user. Automated call is one of the advance[d] feature[s] of this tool.
Mo Engage is cost-effective, charges less price and delivery is awesome, also that is quite [a] user friendly compared to the current clever tap UI and UX.
We have looked at some of Twilio competitors, like Infobip, Sich and Bandwith. Prices on all of them for voice minutes and SMS are way cheaper than Twilio. But none of them seem to offer as many features and ease of use as Twilio. Specially from an API point of view
We found that associates who had the opportunity to respond to a survey about their assigned job were 37% more likely to return to a job site
We were able to reduce the number of resources required to manually respond to associates using Twilio Studio, so those resources could have more time to complete other tasks
We were able to scale the number of associates who received survey messages at least by a factor of 8 without increasing our resource demand