ClickFunnels vs. Ion, by Rock Content

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ClickFunnels
Score 7.5 out of 10
N/A
ClickFunnels offers a web page designer oriented around setting up a sales funnel easily, for those with no coding and design experience.
$97
per month
Ion, by Rock Content
Score 8.0 out of 10
Enterprise companies (1,001+ employees)
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation enriching their contact database with declared, high intent data. Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in…N/A
Pricing
ClickFunnelsIon, by Rock Content
Editions & Modules
ClickFunnels
$97.00
per month
ClickFunnels Platinum
$297.00
per month
TwoCommaClubX
$2497.00
per month
Managed Services + SaaS
Custom
per year
Offerings
Pricing Offerings
ClickFunnelsIon, by Rock Content
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup fee$5,500 per customer
Additional Detailsion’s Build Anything SaaS platform provides organizations with an entirely new and agile interactive content marketing capability. It enables non-technical marketers and designers to create, test and measure an unlimited number of all types of interactive content marketing experiences. It includes unlimited seats, experiences, tests, customization, phone and email support, analytics and more.
More Pricing Information
Community Pulse
ClickFunnelsIon, by Rock Content
Considered Both Products
ClickFunnels
Chose ClickFunnels
ClickFunnels is second to none. The other software companies trying to replicate ClickFunnels do not even come close. ClickFunnels' ease of use over their competitors is levels above. Also, ClickFunnels' Live support line is quick, get the job done every time and goes over and …
Chose ClickFunnels
Clickfunnels makes it easier to create to multi-step funnels, when compared to creating single pages and linking via manual URLs and redirects etc with Wordpress
Chose ClickFunnels
I went with ClickFunnels due to recommendation by a digital marketing mentor. WordPress to me had too much maintenance in the background and it was more time consuming to build pages at the time. Mailchimp is an email marketing software with a website builder and landing …
Chose ClickFunnels
ClickFunnels has been the easiest solution when it comes to building sales funnels. I have also been using them for a very long time, so the time it takes to learn a new software is not worth it for me. ClickFunnels has all the solutions at the moment.
- It is simple to use.
- …
Chose ClickFunnels
I really don't use Leadpages all that much and it's quite a bit different than ClickFunnels. Leadpages were used to track leads from my email campaigns but I never really had any call to action, ClickFunnels has a specific set of steps that I want the prospect to take at that …
Chose ClickFunnels
They've done a great job of centralizing tools such as checkout order forms, form submissions, easy-to-use drag-and-drop editor, and email automation all in one tool. ClickFunnels is an overall hefty funnel software and was our game-changer when we first launched it.
Chose ClickFunnels
Kajabi is far superior to CF when it comes to delivering course content to an audience, but CF has a much bigger community and support network. CF has developed a legacy of building funnels, where Kajabi has just added the feature to its stack. There's a ton you can do with …
Chose ClickFunnels
ClickFunnels has everything that all three of those competitors offer (WordPress, Leadpages, and Kajabi). They have a good landing page editor with many templates, you can use custom code/HTML if necessary to go beyond the WYSIWYG page editor, you can create a full-function …
Chose ClickFunnels
This was my first funnel usage and very happy with it. It was great in terms of support, and I guarantee if you have the knowledge or experience of funnels already, you'll be that successful. But unfortunately, I can't compare them to anyone else, never had the opportunity …
Chose ClickFunnels
Infusionsoft has a better campaign builder, but lacks the ease and customization of ClickFunnels' page builder, and you can't create a series of pages like you can in ClickFunnels.

Overall, Infusionsoft is way more robust, but ClickFunnels makes a great sidekick to a CRM that …
Chose ClickFunnels
Although I believe they serve different purposes since HubSpot has a website builder, I can easily say that ClickFunnels can build pages much better than HubSpot. HubSpot's magic is in their CRM, which is connected to their automated intelligence that reports metrics in an easy …
Chose ClickFunnels
ClickFunnels is a more robust option with more features and functionality. It's more expensive, but it's worth it if you need the extra features and your in-house web-development resources are limited. There's also a strong Facebook community to tap into for advice and guidance …
Chose ClickFunnels
  • Ontraport is too hard and far more complicated than ClickFunnels.
  • Samcart - took a test drive but no training, bad funnel support, and there wasn't email automation.
  • Unbounce - less expensive, but you give up flexibility, features, and a terrible payment gateway option, no email …
Chose ClickFunnels
We use Builderall now, and it's been such a better upgrade for our business. We even recommend it to clients, too and help them use it and get the most out of it.
Chose ClickFunnels
The biggest alternative I am familiar with to ClickFunnels is Leadpages. I felt Leadpages was nice overall, and it is more cost-effective than ClickFunnels. It had drag-and-drop, and also templates to use. However, to me Leadpages felt like another piece in a giant web I was …
Chose ClickFunnels
The other programs have similar features and all work to capture leads and grow a business. The difference is the marketing support training behind the platforms. Since I have learned from people inside ClickFunnels, I feel the software makes the most sense for me.
Chose ClickFunnels
I have been on Thinkific, Udemy, MailChimp, Teachable, and had to jump to too many other places. I get distracted doing that.
Chose ClickFunnels
Clickfunnels and GetResponse - I actually prefer the user experience of GetResponse (easier navigation, more standard spacing and design), but I'd still choose Clickfunnels over GetResponse because of the user community and replicable templates.
Wishpond - I would choose …
Chose ClickFunnels
ClickFunnels is not only a funnel builder but there are a lot of other extra features at the same price of their competitors with fewer features. Also, they have a young team and a lot of communities online where you can interact and get tips from to create the most powerful …
Chose ClickFunnels
I used the Ontraport landing page system for a couple of months and was really unhappy with the way it integrated with my email system and wasn't very customizable. Squarespace has an extremely limited capacity for landing pages and email/funnel integrations. Basically, the two …
Chose ClickFunnels
We now work with Hubspot, as we needed a full marketing automation platform. ClickFunnels outperformed Leadpages in terms of functionality and price, but underperformed in terms of drag and drop builder and design elements.
Chose ClickFunnels
ClickFunnels is the easiest to use. You don't need to be a developer or designer to create good looking funnels that convert. Our entire team uses it. It's easy to integrate with other tools and payment processors. They provide a wide range of template funnels you can use for …
Chose ClickFunnels
Definitely, ClickFunnels stands out from other landing page builders because it's a very robust and solid application. The way the whole app is built makes you more confident when creating a campaign that needs to hold traffic the right way. The customer service is a plus and …
Chose ClickFunnels
I have used other landing page services before - LeadPages, Infusionsoft, Unbounce, WordPress, among others to utilize funnels in our business. The easiest to use for us was ClickFunnels. Along with the mentorship, the ease of use of the product, and the success of the product, …
Chose ClickFunnels
I left Ontraport before the end of my free trial because it wasn't intuitive or flexible in creating landing pages. That was an immediate deal breaker for me.
Ion, by Rock Content
Chose Ion, by Rock Content
I haven't had a lot of experience with templated CMS systems and was not involved in the original selection, though I was part of the renewal discussions. Most of the templates I've used have been html and created in house on an as-needed bases.
Chose Ion, by Rock Content
I wasn't involved with that process.
Chose Ion, by Rock Content
When I chose ion, my alternative was to have developers build what I was envisioning. Just two tools I wanted were going to cost me $50k to build. With ion I was able to create those, plus dozens of other tools.

Early on when I started using ion, another division had just …
Chose Ion, by Rock Content
Incredible customer support is one of the reasons for opting towards ion interactive. They have been very useful and helping in every way possible.
Chose Ion, by Rock Content
SnapApp was a decent platform, but it was a bit limited in what we could do with it and it was challenging from an Eloqua-integration perspective regarding accessing our customers' answers.

One of the things that drew us to Ion versus SnapApp was the advanced metrics and …
Chose Ion, by Rock Content
I was not the decision maker to choose this over Uberflip, but the UI is much more appealing to me. It's incredibly easy to use, clean, and from a backend standpoint, it requires little to no tech savvy'ness. Our team has really enjoyed using it and has required no training …
Chose Ion, by Rock Content
Compared to Adobe's products, I prefer ion. However, Optimizely is slightly more intuitive to use than ion, but the value comes in big savings over Optimizely's prices.
Chose Ion, by Rock Content
The primary reason is flexibility and customer service!
Chose Ion, by Rock Content
ion is in a different league than other well-known landing page providers. They deal with many large organizations and their landing pages feel more professional than competitors. The key piece in my decision to move forward with them was their customer support and tool …
Chose Ion, by Rock Content
Again, functionality and customer service beat them all.
Chose Ion, by Rock Content
There are obviously other platforms out there that do more or less in different capacities. Platforms like Marketo are more user-friendly in places and have more marketing automation functionality, but fewer features and functionality for landing page creation. Whereas …
Chose Ion, by Rock Content
The ion interactive just offers so many more options for customization. You can make the pages you create truly beautiful. Act-on has worked well for simple, straightforward pages and emails, but it ultimately just cannot accomplish the same results as ion without the use of an …
Chose Ion, by Rock Content
The closest tool I can compare ion to is WordPress. To me, ion is easier to use, with more interactive features.
Chose Ion, by Rock Content
Honestly, we did not evaluate competitors--we had an influential new member of our marketing team come in with previous experience using Ion from another company, and after checking it out/evaluating it, we did their sandbox demo and found it to be very usable...and what we …
Chose Ion, by Rock Content
I prefer ION because of the granularity of visitor data that I have access to and am able to analyze / optimize off of.
Chose Ion, by Rock Content
Both ion and Drupal are essential in our business but they're used in completely different methods. Our Drupal pages are live and searchable on Google. Our landing pages are not indexed because we [like] to pinpoint traffic sources to them. We can turn a traffic source on and …
Chose Ion, by Rock Content
The ion platform is easy to use and quick to create websites. Using ion allows us to not need developer resources to create the websites. It is cost effective. The decision to use ion was made prior to my arrival at the company.
Chose Ion, by Rock Content
ion is a comparable product to Wordpress in some aspects of user experience and versatility. We've integrated elements of ion with Salesforce, which has given certain groups more flexibility in their day-to-day tasks. There are pros and cons when comparing Ion to Drupal, and …
Chose Ion, by Rock Content
There are endless ways to make your content interactive and personalized in Ion Interactive. My organization switched from another content creation tool to Ion and although the learning curve is quite high, we've all been enjoying the experience and execution on Ion more than …
Chose Ion, by Rock Content
I've used squarespace, which is perfect to build my portfolio site. But ion is an ideal place to build templates with strict styleguides for our marketing team to use.
Features
ClickFunnelsIon, by Rock Content
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
ClickFunnels
1.9
Ratings
106% below category average
Ion, by Rock Content
-
Ratings
Landing page A/B testing:2.10 Ratings00 Ratings
Dynamic page text replacement1.70 Ratings00 Ratings
Real-time analytics dashboard2.00 Ratings00 Ratings
SEO tools1.80 Ratings00 Ratings
Optimization recommendations1.70 Ratings00 Ratings
Content Creation
Comparison of Content Creation features of Product A and Product B
ClickFunnels
-
Ratings
Ion, by Rock Content
7.5
Ratings
7% below category average
Ideation00 Ratings10.00 Ratings
Content collaboration00 Ratings5.00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
ClickFunnels
-
Ratings
Ion, by Rock Content
8.7
Ratings
7% above category average
Content hub00 Ratings10.00 Ratings
Forms / Gated content00 Ratings10.00 Ratings
Embedded CTAs00 Ratings10.00 Ratings
Content distribution00 Ratings8.00 Ratings
Content promotion00 Ratings8.00 Ratings
Content automation00 Ratings6.00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
ClickFunnels
-
Ratings
Ion, by Rock Content
8.5
Ratings
8% above category average
Audience profiling and targeting00 Ratings6.00 Ratings
Closed-loop tracking and reporting00 Ratings8.00 Ratings
Content performance analytics00 Ratings10.00 Ratings
Campaign optimization dashboard00 Ratings10.00 Ratings
Best Alternatives
ClickFunnelsIon, by Rock Content
Small Businesses
Zoho LandingPage
Zoho LandingPage
Score 9.4 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 9.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.1 out of 10
Conductor
Conductor
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ClickFunnelsIon, by Rock Content
Likelihood to Recommend
2.4
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
7.0
(0 ratings)
Usability
10.0
(0 ratings)
7.4
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
Performance
-
(0 ratings)
9.0
(0 ratings)
Support Rating
10.0
(0 ratings)
10.0
(0 ratings)
Online Training
-
(0 ratings)
8.0
(0 ratings)
Implementation Rating
9.0
(0 ratings)
10.0
(0 ratings)
Product Scalability
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
ClickFunnelsIon, by Rock Content
Likelihood to Recommend
If you're wanting to do some digital advertising on Google, Facebook, Instagram, LinkedIn, or another network, and need a tool to quickly create landing pages on your own. This is a fairly affordable tool to get that done, and it has some nice gizmos and gadgets to make your pages look and function great. It's also a great tool if you have digital products to sell online such as courses, eBooks, or consulting services. You can easily set up sales funnels to capture leads with some content and then upsell them with a "ladder" of products.
Read full review
I don't give 9 ratings easily. Anyone wanting greater user engagement would benefit from ion interactive. I can slap together a simple interactive tool for a social post easily. I also have a plan selector with complex logic built in that would have cost me $50k to build without ion. Now I'm able to duplicate it and make adjustments to use it for various other applications. We've created a couple dozen fun interactive tools for social posts and now we simply re-purpose them easily to create new ones frequently. I just created a new page for our website that we'll want to be fluid; so the site developers suggested we simply embed an ion tool to give us real-time flexibility. Marketers in other divisions are jealous when they see all the fun stuff we're doing--they're gradually becoming ion converts
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Pros
  • Intuitive Workflows: ClickFunnels makes it very easy for a non-technical person to build a gated content or other opt-in workflow. We’ve tried many different platforms, and ClickFunnels was definitely the easiest to use with the least learning curve.
  • Built-in shopping cart and e-commerce features: Other softwares require an integration or custom coding; ClickFunnels keeps the process in-house, which saved us a huge headache.
  • All-In-One Solution: ClickFunnels has the functionality of multiple pieces of software at one low price. We were able to keep our costs down and our process streamlined into one product.
  • Lots of training materials: from the YouTube channel to the guides and templates, ClickFunnels sets you up for success with all the tools to get you up and running fast.
Read full review
  • I love that ion interactive autosaves. So many of these platforms leave me terrified of disconnection or closing my laptop.
  • This WYSIWYG actually works. I've yet to have a translation or code glitch.
  • Fast load times are a huge bonus, as well as mobile-optimized display.
Read full review
Cons
  • The initial setup can be confusing and a little time-consuming. The best thing we have learned is to not try to start a client from scratch with ClickFunnels, ideally, they should already be using it.
  • The only other thing is integrating ClickFunnels in with a clients Domain, which can take some backend development.
Read full review
  • no revert option/revision history if you make a bad mistake
  • some simple styles that should be just there for you have to be made through custom CSS
  • some of their template options have some pretty bad designs and are not usable beyond a basic functionality level/have to be completely reskinned
Read full review
Likelihood to Renew
I use the funnel on a daily basis and spent a significant sum to hire someone to set this up and design the funnel, there's no way I won't renew the funnel. It is easy to maintain, very cost-effective, and doesn't require a lot of my time to manage properly.
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Because unless I find something better to replace it with, we're probably going to renew our contract. Ideally, Ion interactive can update Liveball so it's easier to use, more functionality that includes forms and javascript options currently not in place
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Usability
It's decent, but the interior user experience and end user experience needs a lot of improvement. I would want some UX individuals to go through the site and make specific recommendations and changes: User navigation, user experience feels a bit cheap. It needs to be standardized with spacing, and sometimes the platform can be buggy as well. The user does need some education to use it - straight out of the box, it may or may not make sense
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Usability is straightforward, with extensive documentation and tutorials provided to ensure landing pages are built to specifications and can be optimized for performance. Built-in platform funnels give insight into customer dropoff, success/failures, and conversions (at a glance). Setting up a landing page can be done quickly and easily, with numerous integrations (CRMs like SalesForce, for instance) supported
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Performance
No answers on this topic
Sometimes the editor can be a little slow.
Read full review
Support Rating
I don't think you should have to wait for more than an hour or two to get in touch with someone when you need support. Because they primarily have overseas help, it's typically at least until the next business day until you get help. Then there is the language barrier to deal with. It's not ideal. I have contacted support a few times and have gotten answers. However, I consider myself much savvier than most in terms of understanding all the behind the scenes issues that go on with building a website and online marketing funnels. So if I were a beginner or not as familiar with how to code and create websites, I would think the support is terrible.
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The ION support team is amazing. There has not been a single issue they they could not solve for me. If there is a feature or request that they do not have, they have even, on occasion, created custom scripts for our team. *Update 6/5/17 - ION has continued to delight on multiple occasions. I appreciate their attention to detail and ability to solve whatever issue I have. After 3+ years of use and support, ION still has my full endorsement.
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Online Training
No answers on this topic
They offer a great amount of online training, videos, articles, etc. There is usually an answer available if you run into an issue. I would recommend taking advantage of the online training they offer. I wish I would have done it sooner.
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Implementation Rating
Yes, I highly recommend you hire an expert for this. While CF claims that anyone can set up a funnel, there's a difference between having a funnel and having a funnel that works. Between the design and the copy you use, unless you have a marketing background, hire an expert.
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There were a lot of things we learned about the tool once we really got in and got our hands dirty. Being hands-on was essential for our team to be able to utilize ION in the most effective manner.
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Alternatives Considered
ClickFunnels is second to none. The other software companies trying to replicate ClickFunnels do not even come close. ClickFunnels' ease of use over their competitors is levels above. Also, ClickFunnels' Live support line is quick, get the job done every time and goes over and above to get it fixed right the first time. And there rarely is anything wrong other than something you have created.
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I haven't had a lot of experience with templated CMS systems and was not involved in the original selection, though I was part of the renewal discussions. Most of the templates I've used have been html and created in house on an as-needed bases
Read full review
Scalability
No answers on this topic
Separate client portfolios enable scalability, however, some elements are still grouped for all accounts so it's difficult to scale for an ad agency with multiple clients. Would prefer totally separate sections of the platform for all clients with each element housed separately.
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Return on Investment
  • My clients make more money with it than without it
  • Other builders aren't necessarily better...we've tried and keep coming back to CF
  • If CF 2.0 (which launches around March I'm told) is anywhere near as impressive as Russell Brunson makes it sound, it will be a TOTAL game changer when compared to the current version...(which will still be available as well)
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  • So far the impact has been positive, but as we are new to the platform that opinion is based on relatively few interactive assets.
  • There hasn't been any negative reactions or impact from Ion as of yet, but as I said before it's still early for us in terms of usage (less than a year).
  • We do really appreciate the level of complexity and customization available in the platform.
Read full review
ScreenShots

Ion, by Rock Content Screenshots

Screenshot of ion empowers your other marketing technologies to deliver higher fidelity, data-driven scoring, targeting, segmentation and personalization.Screenshot of The types of interactive experiences the ion platform can create is near-endless. These are the most common types used by our customers: Assessments, Calculators, eBooks, Interactive Infographics, Interactive White Papers, Landing Pages, Lookbooks, Quizzes, Resource Library, Solution Finder.Screenshot of See what our customers are saying about our platform and services!Screenshot of Starting at $2,000 per month, you get an unlimited, scalable interactive content platform with our full feature set. Including: Unlimited experiences, unlimited use of Quick Starts, Unlimited Seats/Users, Unlimited A/B/n Testing, Unlimited Sell-Side Experiences, Unlimited Phone, email & chat support, unlimited analytics... PLUS a FREE custom-branded theme that can be applied to all of your experiences.Screenshot of You have the option to start from a template or entirely from scratch. Our Quick Start template library includes more than 100 fully tested, responsive and flexible interactive experiences you can brand, customize and launch.Screenshot of ion is the only interactive content platform that provides the scalable foundation to grow from one interactive experience to one thousand interactive experiences. With ion, interactive content development complexity, long timelines, high costs and maintenance problems are replaced with freedom and agility.