Close CRM vs. Zendesk Sell

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Close CRM
Score 9.9 out of 10
N/A
Close.io is a customer relationship management (CRM) software with call management and sales workflow automation capabilities.
$9
per month (paid annually) per user
Zendesk Sell
Score 8.8 out of 10
N/A
Zendesk Sell (formerly Base CRM) is a CRM that aims to give reps access to integrated tools that provide the full context of a customer account. This keeps them in the loop and allows them to capitalize on opportunities. Zendesk Sell can be extended with Reach, a lead generation and engagement tool that automates the process of finding and keeping leads interested, so reps can focus more on building relationships and crushing their quotas. Base CRM was founded in 2009, and acquired by Zendesk…
$19
per seat/month billed annually
Pricing
Close CRMZendesk Sell
Editions & Modules
Solo
$9
per month (paid annually) per user
Essentials
$35
per month (paid annually) per user
Growth
$99
per month (paid annually) per user
Scale
$139
per month (paid annually) per user
Sell Team
$19.00
per seat/month billed annually
Reach prospecting enrichment add-on (requires a Sell Subscription)
$27.00
Per User Per Month (billed annually)
Sell Professional
$49.00
per seat/month billed annually
Sell Enterprise
$99.00
per seat/month billed annually
Sell Elite
$199.00
per seat/month billed annually
Offerings
Pricing Offerings
Close CRMZendesk Sell
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsThe pricing listed here reflects up to a 35% discount for paying annually. Monthly billing is available at of $19 per user for the Solo plan (only 1 user allowed), $49 per user for the Essentials plan, $109 per user for the Growth plan, and $149 per user for the Scale plan.
More Pricing Information
Community Pulse
Close CRMZendesk Sell
Considered Both Products
Close CRM
Chose Close CRM
For a specific sales team, Close performs better sales tracking and email and SMS management, with a fresh and modern interface, making the team's work more comfortable, with a holistic (but not complete) tracking and reporting of the data. Helping to improve the performance of …
Chose Close CRM
All the same features and more in a much better user experience. Lots of integrations of Salesforce require a dedicated employee just to manage Salesforce and make changes. Close just works out of the box and is easy to change and customize.
Chose Close CRM
Salesforce was actually a good platform but it was a bit expensive for an organization that is in a growing stage. Close is relatively cheaper and has almost the same functionality as Salesforce. We've also tried a few other platforms, but nothing has been very beneficial or as …
Chose Close CRM
Pipedrive was great for us for a long time. We used it for over 4 years. Our product and process was simple. When things got more complex, we needed something that could handle our growing needs and Pipedrive kept falling short. We built our own custom solution in Airtable …
Chose Close CRM
I have not used any alternatives. This was selected based on ease of use, necessary functionality to address our needs, and affordability.
Chose Close CRM
Close.io does a lot more than HubSpot CRM for a lower price. The most important difference is that I can search for prospects by the notes I created and by prior activity. But, I cannot do this in HubSpot, although it seems like it should be a very basic feature.
Chose Close CRM
Close.io strikes an important balance between power (features / functionality) and simplicity, making it an enjoyable and powerful platform to use. It's also priced favorably to Salesforce.
Zendesk Sell
Chose Zendesk Sell
The contact management system is better and the association between contacts and deals is a big improvement. Tracking emails in addition to notes is an improvement.
Chose Zendesk Sell
I am currently using Hubspot, which we upgraded to from Zendesk Sell.

I used SalesForce many years ago, but too long ago to comment on any current functionality.
Chose Zendesk Sell
We moved away from the platform above because integrations and reporting through Zendesk Sell (formerly Base CRM) are far better. Zendesk Sell (formerly Base CRM) is definitely a more modern approach to our ever-changing company. We needed a system that provided accurate and …
Chose Zendesk Sell
Simpler than most CRMs, which can be good if your sales team is not very tech savvy. We switched to Hubspot which provides a lot more value than Base did, but it isn't right for everyone. Hubspot is focused on capturing in-bound leads and has its own flaws and limitations, but …
Chose Zendesk Sell
Zendesk Sell is not as robust as other leading CRM tools I have used in the past like Salesforce. Salesforce is the market leader and is always leading the way in innovation. Salesforce objects management is better simpler and allows the user to customize different screens and …
Chose Zendesk Sell
It does everything salesforce was doing only easier and the mobile app was much better and cheaper. I have been able to both run a sales team and do the sysadmin and setup work on base as a sales manager.
Chose Zendesk Sell
Much more efficient and cleaner interface allows quicker and simpler contact/pipeline management for all members of staff regardless of seniority.

Additionally, it's a much simpler platform designed for sales compared to more traditional CRMs.
Chose Zendesk Sell
Let's face it, there's a lot of competition in the market of CRM systems. From Salesforce, Hubspot, and Zoho, which offer other modules that integrate other elements of the business into the CRM, to options like Sharpspring, CampaignerCRM, and SugarCRM that integrates marketing …
Chose Zendesk Sell
Much easier to use! It's more updated, more modern. It feels like using a Mac Laptop as opposed to using an IBM that runs Microsoft Office 1997.

The integration and windows for emails and tasks is much easier to use. Notes is something that anyone on the team can jump on and …
Chose Zendesk Sell
I have used Base CRM for 3 years now and I haven't looked back. Compared to Salesforce, Base is significantly more functional and intuitive.
Chose Zendesk Sell
Base CRM is great for beginners, or small sales forces. API/integrations need help. As a CRM it works just fine, but could use some improvement, and backing. A lot of Base CRM users are great help, but there needs to be a more robust back end to help your customers implement …
Features
Close CRMZendesk Sell
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Close CRM
8.9
Ratings
14% above category average
Zendesk Sell
6.6
Ratings
15% below category average
Customer data management / contact management8.00 Ratings8.90 Ratings
Workflow management7.70 Ratings6.10 Ratings
Territory management8.00 Ratings4.90 Ratings
Opportunity management10.00 Ratings7.90 Ratings
Integration with email client (e.g., Outlook or Gmail)9.30 Ratings6.90 Ratings
Contract management10.00 Ratings5.40 Ratings
Interaction tracking8.30 Ratings7.90 Ratings
Channel / partner relationship management9.70 Ratings7.80 Ratings
Quote & order management00 Ratings3.90 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Close CRM
8.5
Ratings
12% above category average
Zendesk Sell
9.0
Ratings
18% above category average
Case management8.00 Ratings9.00 Ratings
Call center management7.40 Ratings9.00 Ratings
Help desk management10.00 Ratings9.00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Close CRM
9.0
Ratings
17% above category average
Zendesk Sell
6.9
Ratings
9% below category average
Lead management8.70 Ratings6.00 Ratings
Email marketing9.30 Ratings7.80 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Close CRM
7.9
Ratings
4% above category average
Zendesk Sell
5.3
Ratings
36% below category average
Task management8.30 Ratings8.00 Ratings
Billing and invoicing management10.00 Ratings1.00 Ratings
Reporting5.40 Ratings7.00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Close CRM
7.5
Ratings
1% below category average
Zendesk Sell
8.2
Ratings
8% above category average
Forecasting10.00 Ratings7.80 Ratings
Pipeline visualization8.00 Ratings7.90 Ratings
Customizable reports4.40 Ratings9.00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Close CRM
8.6
Ratings
14% above category average
Zendesk Sell
4.2
Ratings
56% below category average
Custom fields10.00 Ratings7.80 Ratings
Custom objects10.00 Ratings4.90 Ratings
Scripting environment8.00 Ratings1.10 Ratings
API for custom integration6.40 Ratings3.00 Ratings
Security
Comparison of Security features of Product A and Product B
Close CRM
8.0
Ratings
4% below category average
Zendesk Sell
9.5
Ratings
13% above category average
Single sign-on capability8.00 Ratings9.90 Ratings
Role-based user permissions8.00 Ratings9.00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Close CRM
10.0
Ratings
31% above category average
Zendesk Sell
4.0
Ratings
59% below category average
Social data10.00 Ratings1.00 Ratings
Social engagement10.00 Ratings6.90 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Close CRM
6.4
Ratings
14% below category average
Zendesk Sell
5.4
Ratings
30% below category average
Marketing automation6.40 Ratings9.80 Ratings
Compensation management00 Ratings1.00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Close CRM
10.0
Ratings
31% above category average
Zendesk Sell
8.0
Ratings
9% above category average
Mobile access10.00 Ratings8.00 Ratings
Best Alternatives
Close CRMZendesk Sell
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.7 out of 10
Creatio
Creatio
Score 9.7 out of 10
Enterprises
Creatio
Creatio
Score 9.7 out of 10
Creatio
Creatio
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Close CRMZendesk Sell
Likelihood to Recommend
9.3
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(0 ratings)
Usability
8.7
(0 ratings)
8.9
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
Performance
-
(0 ratings)
10.0
(0 ratings)
Support Rating
9.3
(0 ratings)
8.8
(0 ratings)
Online Training
-
(0 ratings)
7.0
(0 ratings)
Implementation Rating
-
(0 ratings)
8.0
(0 ratings)
Configurability
-
(0 ratings)
10.0
(0 ratings)
Ease of integration
-
(0 ratings)
10.0
(0 ratings)
Product Scalability
-
(0 ratings)
10.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
Close CRMZendesk Sell
Likelihood to Recommend
Close is my #1 choice for sales teams, both inbound and outbound. The telephony features in Close are exceptional and they lead the Industry in features and innovation. The power dialer increases productivity by cutting down the manual time of physically dialing calls. All calls and interactions including SMS messages are automatically logged to the client's account within the CRM.
Read full review
I think that for a company that creates any sales and needs to house their client information, the Base is perfect. The price of the program makes it completely worth the investment. And to be able to use customizations makes it possible for any business that does sales use Base for their orders. I would say for companies that use legal contracts or binding contracts for their business, Base may be too simple for their needs. We work in tandem with a company that always has contracts going back and forth, and the build out of the customizations here weren't really going to work for them.
Read full review
Pros
  • You can search for prospects by your activity & notes.
  • It helps automate the follow up process.
  • It ties cold emailing into a powerful CRM all in one portal.
Read full review
  • Integrates well with FullContact, Slack via Zapier, and Gmail and google calendar.
  • Excellent mobile app for iPhone lets salespeople have data at their fingertips and enter notes at conferences, in elevators, wherever.
  • Does all the basic things a salesperson needs to be productive, contacts capture, deal capture, documents, smart linking of contacts to deals, and nice reminder features.
Read full review
Cons
  • Minor bugs? - Sometime when I'm replying to an account it attempts to send the email as a different user. Thankfully I've only missed it when sending internal emails!
Read full review
  • There was no ability to add prospects from a company domain or email to auto-fill any data.
  • You had to type in all of the data you gathered about that prospect.
  • The default only gave you two phone numbers for the company, too few.
Read full review
Likelihood to Renew
No answers on this topic
The integration with the other Zendesk products is key. Allows other people in the company, such as support, to be involved in the sales process.
Read full review
Usability
Close is a simpler platform to use when it comes to initiating email campaigns and managing leads. It has great visibility on opportunities and can be shared with specified users or can also be kept confidential. Close is not for someone who is very new to tools of its kind.
Read full review
I received about two hours worth of training on Zendesk Sell (formerly Base CRM). I will say it's a clean look and the ability to change views is extremely helpful. I do wish there were other features that allowed the views to be more simplistic. Some views can be overwhelming to look at. Nevertheless with the minimum training, I am still able to navigate through Zendesk Sell (formerly Base CRM) successfully due to the ease of usability.
Read full review
Reliability and Availability
No answers on this topic
Always available and easy connection from Zendesk Support
Read full review
Performance
No answers on this topic
Never any latency issues
Read full review
Support Rating
Close's support team offers a really good service, they are always willing to help with whatever is needed or arises, they investigate everything they need to find a solution and give an answer as quickly as possible, their attitude is better and their optimism really helps in times of stress, they do a great job in record time.
Read full review
Due to the ease of the product, I have not had the chance to reach out to support yet. I’ve had no reason. The resources provided to clients are extremely helpful and detailed. So far my questions have been pretty basic and I generally just ask my colleague or teammate. They're able to assist with the answer.
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Online Training
No answers on this topic
This product has a great backing of users, but needs more options direct from Base CRM on all operations of the software. YouTube videos do a great job of helping implement, and the back end support is a great help as well. The CRM is a great free option, and should be treated as such.
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Implementation Rating
No answers on this topic
Simple, and straight forward.
Read full review
Alternatives Considered
For a specific sales team, Close performs better sales tracking and email and SMS management, with a fresh and modern interface, making the team's work more comfortable, with a holistic (but not complete) tracking and reporting of the data. Helping to improve the performance of each agent and obtain better results. For all other campaigns we use the predictive dialers mentioned above, Close is better for tracking current customers and for warm leads.
Read full review
Zendesk Sell is not as robust as other leading CRM tools I have used in the past like Salesforce. Salesforce is the market leader and is always leading the way in innovation. Salesforce objects management is better simpler and allows the user to customize different screens and have different dashboards for reporting reasons. This is definitely a good alternative to Salesforce especially if you are currently using any other Zendesk products like Zendesk support.
Read full review
Scalability
No answers on this topic
Always on, always available.
Read full review
Return on Investment
  • Has allowed us to have full visibility into our pipeline
  • Has allowed us to automate lead entry and follow up, saving us tons of time and helping us to make sure we're not letting people slip through the cracks. This is done through the Zapier integration and new email sequences feature
Read full review
  • Increased efficiency with a central hub for all of our customer data.
  • Workflows are easy to set up and beneficial for us.
  • Received minimum training, therefore it's easy to navigate.
  • Reduced employee costs. Employees can spend more time completing other important tasks.
Read full review
ScreenShots

Close CRM Screenshots

Screenshot of the Close inboxScreenshot of a Sales Funnel Report in CloseScreenshot of the Call Assistant automatic transcription and summaryScreenshot of built-in calling in Close