CloseFactor vs. Highspot

CloseFactor has been a great way to target contacts by company and be able to filter down by other characteristics, such as seniority, specific role, or other keywords. There is still some manual work to push contacts to a CRM or contact tool (SalesLoft, Outreach) but being able to do this in bulk rather than one by one saves a lot of time when finding quality prospects.

Incentivized

Great for delivering insight on which personas are engaging with the material shared. If I've had multiple meetings with personas, but they have not engaged with my proposal, I'm now able to understand the priority of our partnership and how it ranks within their other initiatives.

• Identifying target contacts
• Integrate with LinkedIn and SFDC
• Contact info validation

Incentivized

• Outlook Plug-In is very easy to use and allows users to easily access Highspot content
• Highspot provides instant feedback when an email is opened and data about the length of time the reader spent in the document.
• Overall ease of use. Highspot is very easy to use and navigation is very intuitive.

Incentivized

• Joint workspace (AE and BDR)
• Outreach from the tool
• Sorting of contacts based on filters

Incentivized

• The search function can cause some issues if the platform is not set up correctly.
• It can be hard to build pitches - I wish it was a little easier to maneuver
• It seems like the tracking does not always work for pitch views.

Incentivized

I love Highspot, it saves me a ton of time every single day. I like how my correspondence looks professional and I know what I'm sending is accurate and company approved. I'm able to add it to an email template in seconds and choose multiple brochures if it fits the information the student wants or requested. I can also customize templates to make them company specific when appropriate

Incentivized

I use Highspot every day. It is basically my go-to spot to find anything I need to know about the product, like pricing and internal processes. It also helps me provide value-added emails to my prospects with extreme ease. Without Highspot I would not have the current success that I have right now in sales.

Incentivized

I have not needed any customer support until now, I guess this is because they work on a proactive maintenance of the platform. We have an internal team working with Highspot so if I need help I go to my internal team not directly to Highspot. I have never heard any complaints.

Incentivized

CloseFactor builds on tools like LinkedIn Sales Navigator. Rather than comb through contacts one by one, CloseFactor identifies all contacts that satisfy certain criteria and allows us to bulk push them into our CRM. There is also a component of validating contact info that is imported with the contact, which LinkedIn lacks entirely

Incentivized

From an investment perspective, Highspot was very reasonable in price for both the main platform and the LMS. The ease of use and management seemed to be a lot less than some of the others we looked at. If we had a more robust solution, I could see where there could be value in what the others offered, but for what we needed Highspot checked all the boxes.

Incentivized

• Reduce prospecting time by more than 3x
• Allows us to target more organizations more quickly
• Sometimes put too many contacts in and it effects email filters

Incentivized

• Highspot has created more efficiency within our Sales team as reps no longer have to "hunt" for up-to-date collateral
• Highspot helps us understand what collateral gets deals in pipeline
• Highspot aids in new employees getting ramped easier and faster with one location to review training content

Incentivized