Clozd vs. Kantar Research Services

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Clozd
Score 0.0 out of 10
N/A
Clozd provides technology and services for win-loss analysis, helping clients to uncover the real reasons why they win and lose - so they can start winning more. The Clozd Platform is presented as a hub for strategic and competitive insights. This software automates the entire win-loss process and provides ongoing, org-wide visibility into why a sales team or organization really wins and loses.N/A
Kantar Research Services
Score 8.0 out of 10
N/A
Kantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights.N/A
Pricing
ClozdKantar Research Services
Editions & Modules
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Offerings
Pricing Offerings
ClozdKantar Research Services
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ClozdKantar Research Services
Considered Both Products
Clozd

No answer on this topic

Kantar Research Services
Chose Kantar Research Services
Easy to use, better pricing, deeper understanding.
Chose Kantar Research Services
More competitive pricing and much strong data backed insights on real customers. It was also important for us to be able to utilize this solution for real-world decision making and the customer matrix developed through this tool is instrumental in doing so. This is a valuable …
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ClozdKantar Research Services
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User Ratings
ClozdKantar Research Services
Likelihood to Recommend
-
(0 ratings)
7.6
(0 ratings)
User Testimonials
ClozdKantar Research Services
Likelihood to Recommend
No answers on this topic
Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.
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Pros
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  • Testing of digital marketing campaigns.
  • Testing new concepts or products with customers.
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Cons
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  • Payment structure needs to be improved.
  • standardization is limiting as it does not allow deeper understanding.
  • Services are expensive.
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Alternatives Considered
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Easy to use, better pricing, deeper understanding.
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Return on Investment
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  • The ability to scale our business based on real customer insights.
  • The ability to focus hiring on where our growth path is leading us.
  • The ability to create new business development opportunities based on real-world data and analytics.
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