TrustRadius

Codec.ai vs. Comscore Ad Metrix

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Codec.ai
Score 0.0 out of 10
N/A
Codec.ai headquartered in London helps brands to discover and tap in to the pockets of culture that drive growth, boasting AI with cultural strategist expertise.N/A
Comscore Ad Metrix
Score 8.0 out of 10
N/A
Comscore offers marketing intelligence platform Ad Metrix to complement their digital marketing analytics offerings.N/A
Pricing
Codec.aiComscore Ad Metrix
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Codec.aiComscore Ad Metrix
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Codec.aiComscore Ad Metrix
Considered Both Products
Codec.ai

No answer on this topic

Comscore Ad Metrix
Joseph Alleruzzo | TrustRadius Reviewer
Joseph Alleruzzo
Director, Client Lead
Chose Comscore Ad Metrix
Comscore Ad Metrix provides the best instance of measuring the digital landscape at scale. They have a huge amount of the internet crawled with focusing on just this case.
Verified User
Anonymous
Chose Comscore Ad Metrix
We use both tools, but Ad Metrix helps significantly for determining industry trends and other more helpful data. We are actually in the process of removing the other tool since Ad Metrix gives us what we need.
Verified User
Anonymous
Chose Comscore Ad Metrix
They're both fairly similar in relaying data for us on our viewers. We've used comScore longer and are able to compare specific data to one another as well as competitor sites.
Verified User
Anonymous
Chose Comscore Ad Metrix
I use all three. Personally, I do not like Omniture. It feels clunky and I have to dig to find what I want. I use Google Analytics everyday just because of how much of an industry standard it is. A lot of clients also will use the Google Analytics tool and come to us with …
Best Alternatives
Codec.aiComscore Ad Metrix
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User Ratings
Codec.aiComscore Ad Metrix
Likelihood to Recommend
-
(0 ratings)
7.0
(0 ratings)
Support Rating
-
(0 ratings)
8.0
(0 ratings)
User Testimonials
Codec.aiComscore Ad Metrix
Likelihood to Recommend
No answers on this topic
ComScore is great for the research portion of media planning. It's robust with data insights on your client's audience and its competitors, and it manages to house everything in an easy to use platform. It helps gain learning and insight into what channels and tactics we should invest in and what partners are out there in the space.
Verified User
Anonymous
Read full review
Pros
No answers on this topic
  • Breaks down categories of those who who are more likely to visit our site that come from XYZ backgrounds by percentage.
  • Compares our site stats to other competitor statistics.
  • Allows us to better target our viewers with specific ads.
Verified User
Anonymous
Read full review
Cons
No answers on this topic
  • Training would be an area of improvement. I have had to self train in most reports and am not as well versed in the tool as I would like to be.
  • No other major issues with the tool as of yet
Verified User
Anonymous
Read full review
Support Rating
No answers on this topic
The staff is available pretty quickly for questions, but are not really around in-person to meet with me and my team. They are able to solve my problems online and do work sessions as needed via skype.
Joseph Alleruzzo | TrustRadius Reviewer
Joseph Alleruzzo
Director, Client Lead
Read full review
Alternatives Considered
No answers on this topic
We use both tools, but Ad Metrix helps significantly for determining industry trends and other more helpful data. We are actually in the process of removing the other tool since Ad Metrix gives us what we need.
Verified User
Anonymous
Read full review
Return on Investment
No answers on this topic
  • I am able to plan quickly and effectively
  • Save money on just having one digital tool
  • Plan audiences at scale
Joseph Alleruzzo | TrustRadius Reviewer
Joseph Alleruzzo
Director, Client Lead
Read full review
ScreenShots