CodeTwo Email Signatures 365 vs. Terminus ABM Platform

Copilot CodeTwo Email Signatures 365 is ideal for large organizations, regulated industries, and companies leveraging email signatures for marketing. It ensures brand consistency, compliance, and effective marketing through centralized management and dynamic content. However, it may be less suitable for small businesses with the need of purchasing a minimum of 10 licenses. I think there is room to offer a package for smaller businesses with less than 10 users as they can still benefit from the professional display of signatures.

I really love working with the team. If you are looking to get more targeted in your advertising approach, leverage intent data & have your sales team utilize this data for a more personalized experience - that is the best-case scenario. You do need to invest quite a bit into your advertising to be able to gather data & see [the] influence, so if your AOV would be impacted drastically by this cost, I would not recommend using the advertising experiences and chat experiences until you can invest more.

• Email design and layout
• Apply different signatures by group or by user or go so far as to change it per recipient
• Dynamic fields to pull user data from AD/AzureAD (phone number, job title, etc.)
• Ability to add non-admins (usually marketing) to help manage the signatures

Incentivized

• Event Announcements. We use Sigstr to promote hosted and co-hosted events. Email recipients can click on the Sigstr to register for the event itself. By promoting events through Sigstr we have been able to increase event registration and attendance.
• Content Sharing. New blog post, webinar, presentation, infographic... you name it, you can use Sigstr to promote it. Furthermore, you can personalize the content to target different audiences based of the sender group. Example: customer content Sigstr belongs to support, while marketing new business content belongs to sales.
• Announcements. Product enhancements, Company news etc. You can use Sigstr to promote general announcements relevant to the audience.

Incentivized

• Changing font type and color doesn't work as expected when editing multiple lines in the simple editor
• The custom scheduler lacks the option to recurrently schedule yearly events, e.g. the yearly Christmas signature from Dec 15 to Jan 15.
• You can preview a signature with real user data when editing the template, but you cannot preview a signature based on multiple rules combined like a regular signature followed by a marketing banner and then a disclaimer.

Incentivized

• They recently purchased some new solutions that are being integrated into the platform so once that is completed it will be a much more robust solution.
• I think updating what is considered high value vs brand awareness on the spike report could be a little more seamless.
• For Salesforce integration, Terminus information unfortunately doesn't pull in historically, it just shows what has happened since the integration started. I think it's unfortunate because that historical data tells us a lot.

Incentivized

The solution is pretty much set-and-forget. It does what it needs to do, nothing more, nothing less, and it does it very well.

Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate

Incentivized

The implementation of the application was very simple. With just a few clicks, the Outlook add-in was rolled out and the first signature was assigned to a test group. From that point on, I was able to familiarize myself with the product very well with my team and get a feel for how we carry out a smooth onboarding. In the meantime, all our employees have switched to CodeTwo Email Signatures 365 and send every single email with the correct signature. Administration is very easy for us. Adding new people to the signature groups works smoothly. We recently changed our entire signature to a new format. Within a few minutes, all our colleagues had the new signature, even without restarting Outlook. The product has shortened our daily support many times over and we are happy to be able to continue using it in the future.

We have not witnessed any downtime so far ...

There are no performance issues related

No problems but we had a couple of questions about functionality or edge use cases and anytime I contacted CodeTwo Email Signatures 365 support I was absolutely happy with their responses. Very helpful, polite and smart people are working over at CodeTwo Email Signatures 365 support. I would suggest other companies to take note on CodeTwo Email Signatures 365's quality of support and service.

Incentivized

It is important to make sure Active Directory is correctly populated and that content is standardized, eg telephone number formats.

Previously, we had a local signature script that distributed the signatures centrally. This script had to use a complex process to retrieve the HTML templates and fill the placeholders. What's more, the tool only worked for Outlook on Windows - no other operating systems, applications or mobile devices. We also tested other signature software. In terms of simplicity of administration in connection with the price-performance ratio, nothing could keep up with CodeTwo Email Signatures 365.

It's a great all-around platform. With each of these ABM vendors, you have to pay for all the bells and whistles they offer. Terminus ABM Platform "base" packages include everything you need to get started and you can add on bits and pieces like chat, email or personalization as your organization continues to mature through their ABM journey.

Incentivized

The product is very reliable :-)

• 100% adoption within the business in less than a week
• Significant feedback from our staff on how professional the styling and format looks and the ease of use
• this will save multiple hours of IT administration effort (in the region of 2 hours per week) for signature management historically due to the centralised nature of the platform now

• It's EXTREMELY hard to assess total ROI with display advertising unless you're getting clicks on your ads. Even then you probably want additional tracking metrics such as Google Analytics, form fills, etc.
• Our sales guys like the engagement spike reports, which can be useful for prompting them to reach out to their contacts.

Incentivized