Cofense PhishMe vs. KnowBe4 Security Awareness Training

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cofense PhishMe
Score 9.6 out of 10
Enterprise companies (1,001+ employees)
Cofense PhishMe is a cyber threat and phishing simulator meant to be of use in training employees to be wary against threats and also to gain information about general employee threat knowledge and preparedness. A free trial is available for small business.N/A
KnowBe4 Security Awareness Training
Score 9.4 out of 10
N/A
KnowBe4 is a security awareness and compliance training and simulated social engineering product. It is used by organizations worldwide to strengthen their security culture and reduce human risk. The product includes a comprehensive suite of awareness and compliance training, real-time user coaching, AI-powered simulated social engineering, crowdsourced anti-phishing defense and an AI suite that enhances human risk management through personalized training and automation. With…
$0.95
per month (billed annually) per seat
Pricing
Cofense PhishMeKnowBe4 Security Awareness Training
Editions & Modules
No answers on this topic
Silver
$0.95
per month (billed annually) per seat
Gold
$1.10
per month (billed annually) per seat
Platinum
$1.25
per month (billed annually) per seat
Diamond
$1.70
per month (billed annually) per seat
Offerings
Pricing Offerings
Cofense PhishMeKnowBe4 Security Awareness Training
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Cofense PhishMeKnowBe4 Security Awareness Training
Considered Both Products
Cofense PhishMe
Chose Cofense PhishMe
PhishMe is a market leader in terms of phishing simulation solutions. The customization appears unmatched when compared with competitors and the support we have experienced from Cofense has been excellent. Phish me offers lots of realistic templates which are updated regularly …
Chose Cofense PhishMe
Cofense phishing simulation product is one of the best security awareness solutions that our security team has tested. The product is feature-rich and easy to navigate. Awareness templates are numerous to select from and in multiple languages, which is a big plus. Campaign …
Chose Cofense PhishMe
Cofense PhishMe was the first choice for us as the user interface as well as their bundle package with Cofense Triage and Vision has helped the organisation to alleviate the overall security awareness posture. The other vendors did not provide a vast range of phishing scenarios …
Chose Cofense PhishMe
Cofense PhishMe has a more robust offering and better pricing structure. We used Wombat prior to them being acquired by Proofpoint.
Chose Cofense PhishMe
Cofense PhishMe is price competitive and provides lots of value. We are also utilizing Cofense's other products such as Triage, Vision, and Report PhishMe. We are seeing lots of value from these products and hopefully, your company will see some value also. Support also is …
Chose Cofense PhishMe
I have not used similar kinds of products previously. So this is hard for me to compare anyone here. But as long as I used PhishMe I loved it. The ease of use, the neat designs, and distinct tabs help reduce the clutter. The learning curve to get comfortable with the tool is …
Chose Cofense PhishMe
Cofense provides more templates. We couple the reporter service with the Triage product & managed triage service.
Cofense's support is better and more engaged. We utilized Wombat before acquisition.
Chose Cofense PhishMe
Cofense is more comprehensive in its offerings given that the field of email security and email-related staff awareness is their focus area, while for Cymulate, it is only a component of testing and nothing else. Hence, it was quite beneficial to use Cofense in that regard.
Chose Cofense PhishMe
Cofense was selected as a vendor before I was in this role. Another vendor was evaluated for additional security awareness training but not to replace the Cofense PhishMe program. We also looked at Ninjio to supplement our phishing education program.
Chose Cofense PhishMe
We chose PhishMe due to its ease of use and integration. The many different scenarios available and the price point were the main selling points vs the competitors.
Chose Cofense PhishMe
For reporter, we've used GoSecure IDR. KnowBe4 is probably the biggest paid competitor I've seen and tried a demo.

For opensource, things like GoPhish or the Social Engineering Toolkit within Kali Linux aren't bad. Both require more effort, so you either pay Cofense for ease of …
Chose Cofense PhishMe
We haven't used another provider. However, we used our internal phishing simulation solution prior to contracting Cofense. The internal solution gives you more flexibility (you can send emails to any domain and can impersonate any company) but you'd be missing the Reporter …
Chose Cofense PhishMe
Our previously used product was SANS ACLP. This wasn't an altogether horrible product and for the time we used it the purpose for its use was served. We had multiple issues though with how this product delivered emails, captured clicks, and generated reporting once the …
Chose Cofense PhishMe
PhishMe had similar features and was less expensive.
Chose Cofense PhishMe
We closely looked at KnowBe4's platform as well when it came time to renew. We chose to continue with Cofense because we already had over a year's worth of data in the platform that we would lose by switching vendors.
Chose Cofense PhishMe
I have not used any other products that do the same thing as PhishMe. I was not the decision maker in deploying PhishMe so I can not comment as to why we chose it or any other similar competitors in the field. PhishMe works well for what we use it for.
Chose Cofense PhishMe
Cofense PhishMe is a very usable and customizable suite and compared to a previous product, it's hard to go back. After using [Cofense] PhishMe, I don't want to look for another product since the features are rich and the usability is relatively straightforward. Information and …
KnowBe4 Security Awareness Training
Chose KnowBe4 Security Awareness Training
We really havent used any other products and KnowBe4 seems to have a place in our company for years to come.
Chose KnowBe4 Security Awareness Training
One of the other platforms may have some features where they excel. This is to be expected. But there is no other platform that covers all the topics and most of them very well, as KnowBe4 Security Awareness Training does. Also there is no other platform that offers such a huge …
Chose KnowBe4 Security Awareness Training
We have used both the KnowBe4 Security Awareness Training solution and the Arctic Wolf Managed Security Awareness solution and the KnowBe4 Security Awareness Training is the clear winner. Though the Arctic Wolf Managed Security Awareness solution is a good one, it is simply not …
Chose KnowBe4 Security Awareness Training
KnowBe4 Security Awareness Training is by far the most polished and advanced out of the vendors we reviewed. If you are in an environment with Microsoft E5 licensing, you will want to evaluate Microsoft Attack Simulation Training which comes included with Defender. It lacks …
Chose KnowBe4 Security Awareness Training
N/A not used any others.
Chose KnowBe4 Security Awareness Training
KnowBe4 Security Awareness Training coming with much more content to cover if not most of the ways and tracks that hackers and Scammers that will might let the employees get them to do an action like clicking suspicious links or attachments which might lead to hacking the …
Chose KnowBe4 Security Awareness Training
We looked at HookPhish before we went with KnowBe4 but it was like comparing apples to oranges and KnowBe4 is far superior for roughly the same cost
Chose KnowBe4 Security Awareness Training
KnowBe4 had better options in Phisihng templates and a very good option with content in training
Chose KnowBe4 Security Awareness Training
As stated, larger volume of potential sender domains, larger phishing template and training material library.
Chose KnowBe4 Security Awareness Training
I like having the training bundled with phishing simulations. Using different products for these functions does not allow for automated remediation training.
Chose KnowBe4 Security Awareness Training
I can't speak for any of them, but all had been considered. Proofpoint came highly rated but we decided to go with KnowBe4 Security Awareness Training.
Chose KnowBe4 Security Awareness Training
We have only used KnowBe4 Security Awareness Training (prior we conducted our own in-house training)
Chose KnowBe4 Security Awareness Training
We use Vector training solutions for all of our other educational required training. We choose to use KnowBe4 specifically for our cybersecurity training because of its effectiveness.
Chose KnowBe4 Security Awareness Training
None of the competing products had the ease of use and broad functionality of not only security awareness training, but also phish reporting and phish response. While some products had a different approach to training, none felt as complete as the features and functionality …
Chose KnowBe4 Security Awareness Training
It provided us cheapest rate and had best reputation in market.
Chose KnowBe4 Security Awareness Training
KnowBe4 Security Awareness Training has a lot of good features that Mimecast was missing.
Mimecast does not have a proper inventory of videos like KnowBe4 Security Awareness Training.
Mimecast does not have animation based videos. Most of the users of my company like animated …
Chose KnowBe4 Security Awareness Training
CrowdStrike Falcon
Chose KnowBe4 Security Awareness Training
Initially we were using Mimecast Awareness Training. Mimecast was totally different from KnowBe4 Security Awareness Training. They do not have a proper setup for the awareness training. The training video quality and category was very poor. In Mimecast, you will get only human …
Chose KnowBe4 Security Awareness Training
Not Just Analytics
Chose KnowBe4 Security Awareness Training
I have not used any other security awareness training products.
Chose KnowBe4 Security Awareness Training
KnowBe4 Security Awareness Training's console is self service so we have all of the control on the content while Arctic Wolf is managed so this takes the workload off of the corporation for scheduling. However, I appreciate the ability to evaluate the security awareness content …
Chose KnowBe4 Security Awareness Training
KnowBe4 Security Awareness Training is the only resource we have used or looked at.
Chose KnowBe4 Security Awareness Training
OSC needs a dedicated KnowBe4 Security Awareness Training SME to help us configure all features as per the best security practices
TrustRadius Insights
Cofense PhishMeKnowBe4 Security Awareness Training
Highlights

TrustRadius
Research Team Insight
Published

Cofense PhishMe and KnowBe4 Security Awareness Training are both security awareness training software designed to train and test users on defending against social engineering attacks such as phishing. Both software options are most popular with larger enterprises, likely because as staff sizes increase, it becomes more difficult to train staff without a dedicated tool.  

Features

Cofense PhishMe and KnowBe4 Security Awareness Training both provide essential features like phishing user training, they have a few standout features that set them apart from each other. 

Cofense PhishMe boasts a powerful phishing reporting tool that allows users to report emails with a single click so that they can be assessed.  When suspicious emails are reported, they go through Cofense Triage, which analyzes emails and clusters threats together before sending them to your security team.  Additionally, Cofense PhishMe offers a simple to use user interface that users will be able to pick up on quickly with minimal training.

KnowBe4 Security Awareness Training provides over 2,000 phishing templates, allowing businesses to safely test their staff’s vulnerability to social engineering attacks and report on the results. Social Engineering tests can also be automated using KnowBe4 Security Awareness Training’s artificial intelligence tools, which can push social engineering tests out through email, text, or voicemail.

Limitations

Cofense PhishMe and KnowBe4 Security Awareness Training both help businesses secure themselves against social engineering attacks, but they also have some limitations that are important to consider.

Cofense PhishMe has robust reporting tools on potential vulnerabilities, but it doesn’t provide the variety of phishing templates the KnowBe4 Security Awareness offers.  Additionally, social engineering tests aren’t as easy to automate using Cofense PhishMe.  For businesses looking primarily to test their staff on social engineering, KnowBe4 Security Awareness Training may be preferred.

KnowBe4 Security Awareness Tarining helps businesses test their employees on social engineering attacks, but it doesn’t offer email threat analysis features that are as robust as Cofense Triage.  For businesses looking not only to educate their staff, but also to analyze suspicious emails before sending them to the security team, Cofense PhishMe may be ideal.

Pricing

Cofense PhishMe is priced based on the number of users an organization has.  Pricing starts at $10.00 per user per year, but can reach as high as $12.00 per user per year for smaller businesses.

Similarly, Pricing for KnowBe4 Security Awareness Training is dependent on the number of users, as well as the feature needs of the organization.  Pricing starts as low as $8.00 per user per year, but can reach as high as $29.50 per user per year.

Features
Cofense PhishMeKnowBe4 Security Awareness Training
Security
Comparison of Security features of Product A and Product B
Cofense PhishMe
7.8
Ratings
9% below category average
KnowBe4 Security Awareness Training
8.8
Ratings
3% above category average
Single sign-on capability7.40 Ratings9.50 Ratings
Role-based user permissions8.20 Ratings8.00 Ratings
Security Awareness Training
Comparison of Security Awareness Training features of Product A and Product B
Cofense PhishMe
7.3
Ratings
15% below category average
KnowBe4 Security Awareness Training
8.3
Ratings
2% below category average
Training Content Library7.20 Ratings8.80 Ratings
Multilingual Training Content7.10 Ratings9.30 Ratings
Training Gamification7.10 Ratings8.40 Ratings
Industry-Specific Security Training7.80 Ratings6.20 Ratings
Individualized Security Training Plans6.90 Ratings7.50 Ratings
Phishing Simulations7.20 Ratings9.50 Ratings
Security Reporting8.00 Ratings8.30 Ratings
Integration with Security Tech Stack7.30 Ratings8.00 Ratings
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Cofense PhishMeKnowBe4 Security Awareness Training
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Hoxhunt
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Score 9.5 out of 10
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User Ratings
Cofense PhishMeKnowBe4 Security Awareness Training
Likelihood to Recommend
8.7
(0 ratings)
9.5
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
9.4
(0 ratings)
Usability
7.3
(0 ratings)
9.3
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
8.8
(0 ratings)
Support Rating
9.1
(0 ratings)
8.8
(0 ratings)
In-Person Training
-
(0 ratings)
8.8
(0 ratings)
Online Training
9.1
(0 ratings)
8.5
(0 ratings)
Implementation Rating
8.2
(0 ratings)
8.5
(0 ratings)
Configurability
-
(0 ratings)
8.4
(0 ratings)
Ease of integration
-
(0 ratings)
8.9
(0 ratings)
Product Scalability
-
(0 ratings)
8.4
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
8.7
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
8.3
(0 ratings)
User Testimonials
Cofense PhishMeKnowBe4 Security Awareness Training
Likelihood to Recommend
It's a very apt tool for the scenario where there are multiple users and verticals in an organisation. Phishing Campaigns and recording their response actions is quite easier through this tool. Not suitable for a small organization (less than 500) that can maybe use some open tools or self-made emails for campaigns.
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I don't have any frame of reference for comparison, but the training that I have used has proved impactful for my staff. Since starting KnowBe4 training, we've seen a great increase in the number of phishing attempts, but also a great increase in the number of attempts that have been recognized by staff, and we have thus not been the victim of phishing or other cyberattact vectors
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Pros
  • Easy to Navigate GUI - easy to create and run scenarios
  • In depth reporting - Ability to provide detailed reports by department, title, etc. for follow-up training
  • Adoption of new technology - new additions such as Responsive Delivery and Recipient Sync allow less overhead for running scenarios
  • Introduction of new templates - new templates being introduced all the time to keep up with currently seen campaigns
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  • Phish tests can be set to various difficulty levels as staff becomes more knowledgeable in catching phish emails.
  • Automated phish tests and training save a lot of admin time. The product can also test for phone and USB stick practices.
  • The phish alert button in Outlook, along with PhishER and PhishFlip allow easy managing and response to actual phishing emails.
  • The interactive training is well designed to cover all types of phishing and safe email and phone behavior.
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Cons
  • Many of the URLs come in with an unknown reputation and although it may be challenging from threat intel feeds, somehow allowing a more in-depth analysis of the URL can provide better/quicker decision making or validation.
  • Adjustable widgets for reporting, although the provided are already built very well.
  • Provide in-house templates or summaries of actionable items, such as a single brief on a major phish.
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  • Campaign settings are overwhelming and non-intuitive
  • While the domains available for sending phishing emails are numerous, they are still often obviously fake
  • Certain features are locked away behind paid addons, when they should be incorporated in the base tool/licence, e.g. PhishER. It's fine that, for example, Compliance+ is an added feature, but PhishER is practically integral to the task KnowBe4 Security Awareness Training performs
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Likelihood to Renew
No answers on this topic
I chose 8 because Microsoft has a version of software bundled in Azure that may fulfill our needs. If this software does not measure up then we will be continuing with Knowbe4. They keep their offerings fresh so training is not redundant this is important when asking for engagement from employees
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Usability
Its built with UX in mind and is aimed at non-tech people, to ensure that almost everyone can run the campaign. But if we go deeper - sometimes you will need an HTML editor or support in order to figure out some advanced edits you might want to add in your scenarios.
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The training videos we have access to are high quality, and provide a wide variety. The Inside Man videos has a cult following within our organization, and has driven a much greater interest in security awareness. And KB4's willingness to negotiate pricing for us as a nonprofit has been very valuable to us as well.
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Reliability and Availability
No answers on this topic
There have only been a handful of outages in the 2 years we have had the product. Even during those instances, parts of the system were still operational
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Performance
No answers on this topic
Pages load quickly, filter/sort quickly, and don't slow down or freeze. Everything is smooth and very easy to use. There are a places in the UI where you can forget how to get there, but other than that everything is great. We have had no issues using any part of the website.
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Support Rating
I have not had to use their support for pretty much anything. The software works well, and is very intuitive. I would imagine their support would be rather basic as there is not too much that can go wrong with a report phishing button, and if it were I would probably consider a different software.
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Tech prod support is great! I did have to ask for a new customer success rep, needed a more experienced person to match my 12 years of experience running Cybersec training programs. Would suggest that more matching of rep level of knowledge to client level knowledge would help.
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In-Person Training
No answers on this topic
Helpful and knowledgeable account managers have helped us navigate and use the system to our full potential
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Online Training
It's a must, even if you are never going to use the tool. Cofense aims to provide phishing training first and tool second.
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confusing question. I inherited this application so I didnt get any formal training other than the person who was leaving. The CSM provided some later on when I asked in a zoom call
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Implementation Rating
There are some hiccups, but there are meant to be, when you implement something in a large scale enterprise.
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The implementation went really well and KnowBe4 was there the whole time on setup to make sure things were setup correctly. The only thing we had to figure out on our own was to script users automatically being added to security groups. So that when they sync to knowBe4 from AD they are placed into the same/correct groups.
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Alternatives Considered
PhishMe is a market leader in terms of phishing simulation solutions. The customization appears unmatched when compared with competitors and the support we have experienced from Cofense has been excellent. Phish me offers lots of realistic templates which are updated regularly which is far ahead of other solutions. Phish me also provides lots of detailed statistics as well as high-level numbers which are really useful for some clients who want details, and others who only want high-level overviews.
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KnowBe4 offered a significantly more favorable cost-benefit ratio compared to other solutions. Its seamless integration with our existing infrastructure—particularly Active Directory and email systems—was the most compatible with our operational and security requirements.
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Scalability
No answers on this topic
The product scales greatly. As long as you upgrade the license to support the number of users you are needing, adding in those new users is easy. Also getting those users set up with trainings/campaigns is very easy as well
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Return on Investment
  • From a normal user's perspective, it's an easy and fast, very very user-friendly phishing email reporting structure. No need to remember any email address, no need for sophisticated handling of malicious emails while sending/ reporting. Just a click and it is done.
  • From the admin and analyst point of view: Easy and clutter-free triaging pane, IOC reputation check facility, Rules and Recipes section for automation and focused triaging, Notification to the reporter based on the triaging done is really a helpful feedback loop.
  • Overall: Simple to handle, less learning curve, well managed, less administration time, fewer issues, less maintenance time.
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  • There is really no way one can make all the needed trainings with in house resources anymore! The cost for this would be way way more than that of any platform!
  • There is no way to even calculate the damage a company would suffer in case of a cybersecurity breach! So the cost for the use of the KnowBe4 Security Awareness Training platform if minimal compared to that of a possible breach!
  • The cost of creating content for security awareness training is no longer realistic for a company. This is really no option, and it is in no way comparable to the cost of access to the training material available in the KnowBe4 Security Awareness Training platform. Also the training content needs to be constantly updated!
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ScreenShots

Cofense PhishMe Screenshots

Screenshot of Image 1 – Board of Directors (BOD) report showcasing results of your phishing defense programScreenshot of Image 2 – Create New Scenario PageScreenshot of Image 3 – Intelligent Program Automation using PlaybooksScreenshot of Image 4 – Organizational Suspicious Email Reporting StatisticsScreenshot of Image 5 – Phishing Scam Announcement Templates

KnowBe4 Security Awareness Training Screenshots

Screenshot of the Phishing Dashboard. This displays how end users are doing at-a-glance and in comparison to peers across industries with Industry Benchmarking.Screenshot of the Virtual Risk Officer functionality, which helps identify risk to support data-driven decisions about a security awareness plan.Screenshot of KnowBe4's partners, including The Security Awareness Company, Popcorn Training, exploqii, Twist & Shout, El Pescador, CLTRe, Saya University, and MediaPRO. Together, they create security awareness training content available in the ModStore.Screenshot of a security training quiz question showing "Security Moments Series: Spot the Bad Link" asking what Lisa should do when receiving an unexpected email with an HTML attachment, with three answer options and Submit/Cancel buttons.Screenshot of the AIDA Phishing Template Generator interface, which displays a customizable phishing simulation tool with template setup options on the left and a preview of a generated "Annual Bonus Announcement" email featuring a QR code attack vector on the right.Screenshot of the AIDA Configure Training interface, which displays settings for personalized remedial phishing training, including user enrollment options, completion timeframes, knowledge refresher schedules, and notification preferences, with an "Activate Remedial Training" button to implement the configuration.