Cognito Forms vs. Qualtrics XM for Strategy and Research
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Cognito Forms | Score9.3 out of 10 | N/A | Cognito Forms, from the company of the same name in South Carolina, is presented by the vendor as an easy-to-use online form builder, allowing anyone to create, publish, and manage forms, with free and paid plans. With it, users can create unlimited forms including registration forms, payment forms, and surveys without coding. Forms can be embedded directly into a website, and form submissions can be viewed from any device, any time. | $19 per month 2 users |
 Qualtrics | Score7.1 out of 10 | N/A | Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform. | $1,500 per user/per year |
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| Entry-level Setup Fee | No setup fee | Optional | ||||||||||||||
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| Cognito Forms | Qualtrics | |
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| Likelihood to Recommend | 9.5 | 3.9 |
| Likelihood to Renew | - | 9.4 |
| Usability | 8.5 | 2.5 |
| Availability | - | 9.0 |
| Performance | - | 5.5 |
| Support Rating | 8.5 | 1.6 |
| Online Training | - | 8.0 |
| Implementation Rating | - | 9.0 |