Cognito Forms vs. Usabilla (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cognito Forms
Score 9.3 out of 10
N/A
Cognito Forms, from the company of the same name in South Carolina, is presented by the vendor as an easy-to-use online form builder, allowing anyone to create, publish, and manage forms, with free and paid plans. With it, users can create unlimited forms including registration forms, payment forms, and surveys without coding. Forms can be embedded directly into a website, and form submissions can be viewed from any device, any time.
$0
1 user
Usabilla (discontinued)
Score 5.6 out of 10
N/A
Usabilla was a web and app survey tool, developed by the Amsterdam company of the same name, and acquired by SurveyMonkey in March of 2019. The product is no longer available.N/A
Pricing
Cognito FormsUsabilla (discontinued)
Editions & Modules
Free
$0
1 user
Pro
$19
per month 2 users
Team
$39
per month 5 users
Enterprise
$129
per month 20 users
No answers on this topic
Offerings
Pricing Offerings
Cognito FormsUsabilla (discontinued)
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Cognito FormsUsabilla (discontinued)
Considered Both Products
Cognito Forms
Chose Cognito Forms
Cognito Forms definitely is a powerful tool. Microsoft Forms is one that we have also used but isnt available in your drop down selection above. I like how they are pretty easy to use and it has a lot of functionality that makes the outcome of a survey and the like pretty spot …
Chose Cognito Forms
I have not used any other programs like Cognito Forms. I have been with my company for almost two years. I very much like the ease of this system and its capabilities. I like knowing everyone is using the same thing. I do not foresee us making any changes to our current use …
Usabilla (discontinued)
Chose Usabilla (discontinued)
I have Hotjar, Sprig, and Usabilla in my workplace. Usabilla unfortunately has the most limited feature set of the 3 options. The difficulty of administering a Usabilla survey on mobile is a big blocker for my projects. Sprig and Hotjar both allow mobile and allow video …
Features
Cognito FormsUsabilla (discontinued)
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Cognito Forms
8.3
Ratings
4% above category average
Usabilla (discontinued)
8.0
Ratings
0% above category average
Survey templates8.50 Ratings10.00 Ratings
Themes7.00 Ratings6.00 Ratings
Custom logo/branding9.50 Ratings7.90 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Cognito Forms
8.7
Ratings
2% above category average
Usabilla (discontinued)
8.6
Ratings
1% above category average
Changes to live survey8.50 Ratings7.90 Ratings
Question design help8.50 Ratings10.00 Ratings
Multiple question types9.00 Ratings7.90 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Cognito Forms
9.5
Ratings
14% above category average
Usabilla (discontinued)
6.9
Ratings
18% below category average
Survey logic flexibility9.50 Ratings6.90 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Cognito Forms
9.5
Ratings
15% above category average
Usabilla (discontinued)
5.8
Ratings
34% below category average
Response tracking9.00 Ratings7.00 Ratings
Data export9.50 Ratings5.50 Ratings
Standard reports10.00 Ratings5.50 Ratings
Custom reports9.50 Ratings5.50 Ratings
Analytics9.50 Ratings5.50 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Cognito Forms
9.8
Ratings
12% above category average
Usabilla (discontinued)
7.4
Ratings
16% below category average
Access controls9.50 Ratings7.40 Ratings
Compliance10.00 Ratings7.40 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Cognito Forms
9.3
Ratings
13% above category average
Usabilla (discontinued)
8.4
Ratings
2% above category average
Vendor-offered crowdsourcing9.50 Ratings10.00 Ratings
Respondent restrictions9.00 Ratings6.90 Ratings
Best Alternatives
Cognito FormsUsabilla (discontinued)
Small Businesses
Square 9 Softworks
Square 9 Softworks
Score 9.1 out of 10
Square 9 Softworks
Square 9 Softworks
Score 9.1 out of 10
Medium-sized Companies
Qualaroo
Qualaroo
Score 6.1 out of 10
Qualaroo
Qualaroo
Score 6.1 out of 10
Enterprises
Verint Voice of the Customer
Verint Voice of the Customer
Score 10.0 out of 10
Verint Voice of the Customer
Verint Voice of the Customer
Score 10.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Cognito FormsUsabilla (discontinued)
Likelihood to Recommend
9.5
(0 ratings)
2.1
(0 ratings)
Usability
8.5
(0 ratings)
2.1
(0 ratings)
Support Rating
8.5
(0 ratings)
1.9
(0 ratings)
User Testimonials
Cognito FormsUsabilla (discontinued)
Likelihood to Recommend
It's excellent for small sets of forms, from simple to highly complex It's not good at scale. With over 170 forms now, we desperately need some way to manage and maintain shared content once Cognito does not help. Their approach is that you can copy a working form (great) and modify it to create the next one. That's how we've got so many forms...
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If we could select 0/10 we would... We would not recommend anyone using this product as it excludes a very important user group, disabled users. If you use this product you will be failing ADA and WCAG 2.1 (EU Directive for public sector websites and mobile apps). In my opinion, you will be vulnerable to lawsuits.
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Pros
  • New Hire Form - It announces the new hire and provides direction to several departments on their needs, computer, phone, security level, etc.
  • Terminations - We use it to shut off security, badges, computers, track phone, electronics, etc.
  • Temp Form - It provides an avenue to enter them into our payroll system for tracking hours, also, for the start and end dates.
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  • Reporting - well designed, clear to all users regardless of level of knowledge.
  • Two options for feedback - passive and active (pop-ups).
  • Clean UI & easy to use platform.
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Cons
  • We have families of forms with a mix of unique parts and common functionality. Cognito has no ability to copy a field or a section (set of fields) between forms. If you need to update the common functionality, you have to do it separately for each affected form.
  • It seems that the (large and impressive) functionality has outgrown the capabilities provided to manage sets of complex forms that exploit this functionality - such as copying and pasting between forms or being able to define a section in one place and have it appear in many forms (#include)
  • The documentation is incomplete - often have to discover how things work by trial and error
  • A spell checker for content would be nice!
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  • It doesn't gather users from all user groups, it's exclusive to non-disabled users - users with disabilities using assistive technology are not able to access or use the platform
  • There are extensive colour contrast issues with the platform, making it difficult to use by users with low vision
  • Usabilla is not accessible to keyboard users (as well as users on other assistive technology) - when the modal is expanded, the background is still focusable
  • The touch target sizes of the links and buttons are not accessible - it's very difficult to close out of the modal when on mobile, or if a user had a mobility disability and was using a mouse
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Usability
We have been using Cognito Forms for over 5 years. We find it very easy use and it is part of the programs we use on a daily basis.
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The interface to configure the questionary is quite easy to use. It helps to give autonomy to marketing teams. Once the initial setup is made (integrating a basic javascript code on your website), you can easily deploy any questionary on any page of your website. Usabilla is a very flexible tool overall.
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Support Rating
Very friendly and helpful, but typically takes at least one day to respond. However, when they do respond they dive right into the specific form I ask about and tell me exactly how to fix what I need help with
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I haven't contacted support yet to solve a particular issue. I do have an account manager at Usabilla that I talk to in order to introduce the software to my team but this is just to run over the basic functionality in a live demo setting. The ability to talk to a real person over video call is a benefit though.
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Alternatives Considered
I have not used any other programs like Cognito Forms. I have been with my company for almost two years. I very much like the ease of this system and its capabilities. I like knowing everyone is using the same thing. I do not foresee us making any changes to our current use of Cognito Forms.
Read full review
I have Hotjar, Sprig, and Usabilla in my workplace. Usabilla unfortunately has the most limited feature set of the 3 options. The difficulty of administering a Usabilla survey on mobile is a big blocker for my projects. Sprig and Hotjar both allow mobile and allow video recordings (either of a user's screen or a user's webcam for impromptu interviews).
Read full review
Return on Investment
  • We have used Cognito Forms in place of having to purchase a specific platform or software for Employee Engagement
  • We have used Cognito Forms for great surveys and found the reporting pretty good too
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  • The positive impact of Usabilla has been being able to measure and respond quickly to our customers' feedback so that we can resolve issues quicker or make enhancements faster.
  • We have also been able to manage and track our NPS scores and correlate these scores to our overall business performance to make sure that our customers' views of our products and processes and in line with our internal understanding and success of the business.
  • Additionally, the Usabilla team has been willing to provide us with training and ideas on how to use the tool better which has helped our team think more strategically and be more connected to the experiences our customers are having on our web properties.
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ScreenShots