Coinbase vs. Merrill Edge

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Coinbase
Score 9.0 out of 10
N/A
Coinbase is a digital currency exchange (Coinbase Pro) and crypto-oriented software solution suite for businesses, including hosted checkout pages, payment buttons, invoicing, and multiple ecommerce integrations (Coinbase Commerce), a turnkey solution for brokerages, exchanges, and fintechs enabling them to offer customers crypto (Coinbase Prime), crypto asset custody (Coinbase Custody), and a wallet to self-store crypto (Coinbase Wallet).
$0.20
taker fee
Merrill Edge
Score 3.9 out of 10
N/A
Merrill offers access to the banking convenience of Bank of America and investment capabilities of Merrill Lynch to help simplify the financial lives of our clients. Clients manage their Merrill Edge Self-Directed investment accounts and Bank of America bank accounts via our online platform, phone capabilities or at many Bank of America financial centers.N/A
Pricing
CoinbaseMerrill Edge
Editions & Modules
$100K-$1M
$0.20
taker fee
$10-50K
$0.35
taker fee
<$10K
$0.50
taker fee
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Offerings
Pricing Offerings
CoinbaseMerrill Edge
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details$0 online stock, ETF and option trades, with no annual account fees or balance minimums.
More Pricing Information
Community Pulse
CoinbaseMerrill Edge
Best Alternatives
CoinbaseMerrill Edge
Small Businesses

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Coinbase
Coinbase
Score 9.0 out of 10
Medium-sized Companies

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Coinbase
Coinbase
Score 9.0 out of 10
Enterprises

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All AlternativesView all alternativesView all alternatives
User Ratings
CoinbaseMerrill Edge
Likelihood to Recommend
8.4
(0 ratings)
3.5
(0 ratings)
Usability
9.0
(0 ratings)
-
(0 ratings)
Support Rating
6.4
(0 ratings)
-
(0 ratings)
User Testimonials
CoinbaseMerrill Edge
Likelihood to Recommend
Coinbase is well suited to the beginning investor, or someone who wants to learn more about Crytpo. While not all forms of Crypto are available for purchase outside of Coinbase Wallet, the variety is great. Also, the way their graphs display performance over time is so convenient, we do not have to do excessive outside research, because Coinbase is great at keeping relevant information in one place.
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Merrill Edge is best suited for beginner and advanced traders. Whether you are buying stocks and holding or day trading, I've always had no issues working with the Merrill platform to manage my trades. My favorite part is that it seamlessly aligns with Bank of America so money movement is instantaneous.
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Pros
  • Coinbase has a really nice looking design which offers for a better user experience.
  • Coinbase is extremely easy to use.
  • Coinbase does a great job delivering company news/changes to its users.
  • Coinbase offers frequent updates which makes you feel more secure using their services.
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  • Integration with Bank of America.
  • Customer Service is fantastic.
  • Free to use with a minimum asset holding.
  • You can customize the views for your holdings.
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Cons
  • The fees coinbase charges on top of the crypto networks are relatively high, compared to the rest of the industry
  • Under load/high volume, the site and application become unresponsive
  • Customer support is lacking. It's hard to talk to a human and get a real response to your questions/concerns. This is particularly irritating since we're dealing with money.
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  • They only give clients 2 days to cover margin maintenance calls, even though FINRA (the regulator) allows them to give clients 5 business days. For example, TD Ameritrade gives use 4 to 5 business days if there is a margin maintenance call. That is between 100% and 150% more time than Merrill gives. Even worse, Merrill doesn't notify clients of a margin call until 10am, the day after the margin call started at 4pm. That's 16 hours into the 48 hour period, so 33% of the 48-hour period to cover the call has already passed by the time Merrill notifies you. I asked a rep why this is, and he said that their computer systems don't work in real-time and operate on a batch system, which doesn't update until the next day.
  • Thus, even though they have an outdated computer system that delays notice by 33%, they still choose to have a 2-day requirement rather than switch to a 3 or 4 or 5 day requirement. FINRA requires brokerages to give clients a minimum of 2 days to cover. So Merrill is only giving clients the absolute minimum required by the government. They could give clients 150% more time, but they don't.
  • Their phone prompt system is poor, and much of the time results in you talking to someone who doesn't know how to, or can't handle your reason for calling.
  • If you place an extended hours trade, it always has to expire at the end of the day. By contrast, there are other brokerages where you can place a trade and make it be "good to cancel" and applicable to both the regular hours and extended hours. For example, if we want to buy 100 shares of Apple at a certain price, we can place an order for it that last for 3 months (good til cancel) and the order stays active from 7am until 8pm for the next 3 months. If the price moves to our buy point in extended hours, we fill the order.
  • But at Merrill, to do the same, we have to: a) place an extended hours order early in the morning, and it always expires when the regular session starts. b) thus we have to place the order again at 930am so it will be active til 4pm. c) then we have to place another new order at 4pm for the 4pm to 8pm session. And that always expires at the end of the day.
  • Thus, for each order that we want to fill, we have to place 3 trades per days, and be online at the start of 3 different sessions to place those trades. Because there are many stocks we want to buy or sell at certain price points, this means a huge amount of effort ... plus being online early in the morning, and a multiple specific times each day. If someone wants to schedule a meeting with me, it can't overlap with 930 to 10am, or 4 to 430pm or the half hour at the start of the opening session. Another issue with this is that it often can take 15 minutes to place all of the trades, so if the share prices moves into our buy/sell range in the first 10 minutes of a session, we can miss out on filling the order because the order for that particular stock wasn't entered in yet for that session.
  • I notified Merrill of this several years ago, and then two other times every 1 or 2 years ... and they still haven't fixed their approach. As a result, I've moved most of our holdings to another brokerage that handles it correctly.
  • They don't improve their system, and they don't seem to listen to customer feedback. I'm experienced at website development, and it would take a single web developer only about 1 or 2 weeks of work to fix their system so that clients can place one order and have it be active in regular and extended hours for the next 3 months ... versus having to place 3 orders a day for 90 days (basically 270 orders) to accomplish the same thing. They probably have more than a dozen web developers. But they don't do improvements that would save customers a ton of time and effort.
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Usability
The application and desktop versions are updated regularly and rarely experience down time.
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Support Rating
I haven't needed to contact support for Coinbase yet—it's probably because it is super easy to use and very intuitive. If I were to use the support, it would probably be better than these other companies because most of the other ones come from foreign markets or aren't as big as Coinbase.
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Alternatives Considered
Coinbase and robinhood both offer crypto trading and investing. Coinbase, however, also offers to stake along with sending and receiving crypto. It's also nice that Coinbase focuses on crypto rather than also offering the purchasing and selling of stocks. Coinbase also does a better job of trying to educate their users about each crypto and often offers free crypto with that education. I use Coinbase for crypto trading/purchasing for those reasons.
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I rate Merrill a 1 out of 10 compared to the ratings of these brokerages I've used with 10 being best and 1 worst: Interactive Brokers: 7 Etrade: 7 TD Ameritrade: 10 Merrill Edge: 1 We rate TDA best and have moved most of our holdings over to them for several reasons including: 1) You can place a single order and have it be Good Til Cancelled (for 3 months) active in both extended hours and regular session. Saves a ton of time, and it also results in better fills of orders at better prices. 2) They give 4 to 5 days to handle margin calls. 3) They regularly improve their platform to save customers time, while also giving them more options/features to do more and more things.
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Return on Investment
  • I have been interested in investing. But certain stocks are high. Cryptocurrency is open to whatever amount you have unlike stash or e-trader that only you a small amount to ownership
  • I get the benefits to be educated on a few currencies and blockchains. They even give you a starting amount to get you trading
  • To withdrawal, coinbase ask which currency to withdraw from. Then give a QR code to point at a bitcoin ATM or service.
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  • We've lost a lot of time and effort due to the problems I described
  • We've lost some money due to some trades not getting filled
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