CommuniGator vs. SAP Emarsys

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CommuniGator
Score 10.0 out of 10
N/A
CommuniGator Marketing Automation includes drip marketing, lead nurturing, lead scoring and remarketing capabilities. Based in the UK, the company also offers other products including email marketing, surveys, event marketing and social media management.N/A
SAP Emarsys
Score 4.8 out of 10
N/A
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A
Pricing
CommuniGatorSAP Emarsys
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CommuniGatorSAP Emarsys
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
CommuniGatorSAP Emarsys
Considered Both Products
CommuniGator
Chose CommuniGator
I really like CommuniGator for the drag & drop interface in email building. I also really like the level of customer service with having a dedicated account manager but also the ability to live chat at any point and if this doesn't help, they are always happy to jump on to a …
SAP Emarsys
Chose SAP Emarsys
Emarsys offered a way more flexible and modern user interface. Furthermore, the management of email campaigns seemed smoother, and simpler - which is essential concerning our rather small team size. Integration of automation programs using our product catalog was also crucial, …
Chose SAP Emarsys
Emarsys stacks up well against other email marketing platforms I've used. It doesn't particularly excel in any area, so it isn't heads and shoulders above other options, but it's solid in all areas. If you're looking for a safe option without too much dynamic content or …
Chose SAP Emarsys
These two products, Mailchimp and Constant Contact, were our very first experiences. However, we were highly unhappy with how they worked. With Emarsys, we can send messages to the audience at a mass level. Email advertising is one of our most favoruite features in Emarsys and …
Chose SAP Emarsys
Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from …
Chose SAP Emarsys
Emarsys is a much more robust platform than Constant Contact and Mailchimp. The CRM functionality, storage space for contact data, customization, etc. are all features that are limited in other email software programs.

HubSpot is not only marketed as an ESP. They are a more …
Chose SAP Emarsys
Emarsys under performs on every possible level. In my first 6 weeks using the system I had 4 ongoing support tickets with system malfunctions. Learning this platform for take a lot of time that is not required by other platforms.

They need to seriously improve the email …
Chose SAP Emarsys
Emarsys is more intuitive and easier to use than Adestra. Its customer personalisations and segmentation capabilities are stronger.
Chose SAP Emarsys
We have two branches, one in New York and one in Turkey. At first we were searching for a company which can provide service in both countries but there was no company had branches in both locations. Emarsys pointed their USA references working with European accounts and they …
Chose SAP Emarsys
Emarsys competes very well with its competitors
Features
CommuniGatorSAP Emarsys
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
CommuniGator
9.1
Ratings
18% above category average
SAP Emarsys
6.5
Ratings
16% below category average
Dynamic content10.00 Ratings8.00 Ratings
Ability to test dynamic content8.00 Ratings4.00 Ratings
Landing pages10.00 Ratings8.00 Ratings
A/B testing10.00 Ratings7.00 Ratings
Mobile optimization6.00 Ratings6.00 Ratings
Email deliverability reporting9.00 Ratings6.30 Ratings
List management10.00 Ratings4.30 Ratings
Triggered drip sequences10.00 Ratings7.70 Ratings
WYSIWYG email editor00 Ratings7.30 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
CommuniGator
8.3
Ratings
6% above category average
SAP Emarsys
6.5
Ratings
18% below category average
Lead nurturing automation9.00 Ratings6.00 Ratings
Lead scoring and grading8.00 Ratings7.00 Ratings
Data quality management8.00 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
CommuniGator
8.5
Ratings
14% above category average
SAP Emarsys
-
Ratings
Calendaring8.00 Ratings00 Ratings
Event/webinar marketing9.00 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
CommuniGator
10.0
Ratings
28% above category average
SAP Emarsys
-
Ratings
Social sharing and campaigns10.00 Ratings00 Ratings
Social profile integration10.00 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
CommuniGator
9.0
Ratings
21% above category average
SAP Emarsys
6.9
Ratings
6% below category average
Dashboards9.00 Ratings7.70 Ratings
Standard reports9.00 Ratings7.00 Ratings
Custom reports9.00 Ratings6.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
CommuniGator
-
Ratings
SAP Emarsys
7.0
Ratings
6% below category average
API00 Ratings7.00 Ratings
Role-based workflow & approvals00 Ratings6.00 Ratings
Customizability00 Ratings6.00 Ratings
Integration with Salesforce.com00 Ratings7.00 Ratings
Integration with Microsoft Dynamics CRM00 Ratings9.00 Ratings
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Enterprises
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User Ratings
CommuniGatorSAP Emarsys
Likelihood to Recommend
10.0
(0 ratings)
7.7
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.9
(0 ratings)
Ease of integration
-
(0 ratings)
5.0
(0 ratings)
User Testimonials
CommuniGatorSAP Emarsys
Likelihood to Recommend
I have used CommuniGator to implement a monthly newsletter that sends our latest updates to our opt-in base every month. As well as this, if anyone opts-in after this newsletter has been initiated/broadcasted the new opt-ins will also receive the latest newsletter too to ensure we are communicating with warm leads.
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Emarsys is highly recommended to every new or old organization for planned and well-managed marketing. If you want to reach the maximum market chains or to keep your data under highly confidential supervision or if you want many clients for your product or services, then Emarsys is the best option of all.
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Pros
  • Email Design Interface - drag & drop.
  • Workflow interface - drag & drop.
  • Live chat/customer service.
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  • The CRM functionality is a great tool for adding in targeted paid advertising campaigns to complement email campaigns.
  • The ability to segment contacts and create custom lists allows us to send hyper-targeted email campaigns that deliver more efficient and effective results.
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Cons
  • Minor bugs in the interface sometimes take a while to fix.
  • Sometimes export fields change.
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  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
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Likelihood to Renew
No answers on this topic
We have no intention of changing Emarsys
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Alternatives Considered
I really like CommuniGator for the drag & drop interface in email building. I also really like the level of customer service with having a dedicated account manager but also the ability to live chat at any point and if this doesn't help, they are always happy to jump on to a video call so I feel very well supported. I also like how there are many products within one platform, lead nurturing, pop-ups, workflows, email, forms, social media management, etc...
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Emarsys stacks up well against other email marketing platforms I've used. It doesn't particularly excel in any area, so it isn't heads and shoulders above other options, but it's solid in all areas. If you're looking for a safe option without too much dynamic content or advanced customizations, Emarsys will meet your needs.
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Return on Investment
  • Increased opt-ins using the pop-up functionality.
  • Increased opt-ins using the forms functionality.
  • Increased opt-ins using gated content through forms & landing zones.
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  • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
  • Reliable and giving cost effective services.
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ScreenShots