CommuniGator vs. Ortto

CommuniGator

Ortto

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
CommuniGator	Score 10.0 out of 10	N/A	CommuniGator Marketing Automation includes drip marketing, lead nurturing, lead scoring and remarketing capabilities. Based in the UK, the company also offers other products including email marketing, surveys, event marketing and social media management.	N/A
Ortto	Score 9.0 out of 10	Mid-Size Companies (51-1,000 employees)	Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…	$199 per month month-to-month commitment with 5,000 contacts

Pricing

CommuniGator

Ortto

Editions & Modules

No answers on this topic

Starter: $199
per month month-to-month commitment with 5,000 contacts
Professional: $599
per month month-to-month commitment with 10,000 contacts
Business: $999
per month annual commitment, paid monthly with 10,000 contacts
Enterprise: $1,999
per month annual commitment, paid monthly with 10,000 contacts

Offerings

Pricing Offerings
CommuniGator	Ortto
Free Trial
No	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

10% discount for quarterly billing. 15% discount for annual billing.

More Pricing Information

Community Pulse
	CommuniGator	Ortto
Considered Both Products	CommuniGator Raven Wheatley-Hawkins Digital Marketing Manager Chose CommuniGator I really like CommuniGator for the drag & drop interface in email building. I also really like the level of customer service with having a dedicated account manager but also the ability to live chat at any point and if this doesn't help, they are always happy to jump on to a … Incentivized Helpful?	Ortto Michael Rastall, MBA IT Project Manager Chose Ortto Autopilot is designed to make the business money more than it costs and we actually get an impressive range of marketing automation features in return for our money. It is a serious platform that is capable of building heavyweight automations. There is a complete set of … Incentivized Helpful? Verified User Anonymous Chose Ortto How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! Th… Incentivized Helpful? Verified User Anonymous Chose Ortto Autopilot is the worst of the marketing automation tools. It's got a great visual editor, but it isn't auditable and doesn't provide the basic functionality most other tools do for landing page editing etc. I'm unclear why all these positive reviews exist. Yes it's cheap, but … Incentivized Helpful? Verified User Anonymous Chose Ortto Okta and Azure AD seem to work better for administering our email tenant and users for me comparatively. They just seem easier to use and I was already experienced with both. Incentivized Helpful? Verified User Anonymous Chose Ortto Autopilot stacks up okay against the competition, but there are many platforms out there that are doing the same thing, either better and/or cheaper. I recently reviewed Klaviyo and Pardot and both seem to have more capabilities then Autopilot. Mailchimp is another competitor … Incentivized Helpful? Bryan McAnulty Product Director Chose Ortto Autopilot is a modern and powerful solution that we recommend to everyone looking for a marketing automation tool. Competitors either are outdated, overpriced or lacking features. We've been happily using Autopilot for years now. The only thing we'd wish to see added is … Incentivized Helpful? Nivas Ravichandran Product Marketing - Freshsales SaaS CRM Chose Ortto Autopilot is the only visual journey builder in comparison to a lot of text-based journey builders available in the market. The visual journey builder helps so much to break down complicated journeys. Incentivized Helpful? Megan Kratzman Director of Lifecycle Marketing Chose Ortto We engaged with an independent marketing automation consultant who helped us vet marketing automation vendors. After meeting with several stakeholders across the company (marketing, sales, customer success, development, and exec), Autopilot beat out all other marketing … Incentivized Helpful? Emily Muhoberac Chief Operations Officer Chose Ortto While Autopilot cannot compete with the enterprise players (like Hubspot and Marketo), I think it seriously beats its competitors in terms of features for the price. If you have a small budget, you could exhaust it by purchasing all the software you need to build your funnel, … Incentivized Helpful? Quentin Aisbett Digital Strategist Chose Ortto We had used Drip and in a smaller instance Campaign Monitor's automation. At the time, however, Drip itself was a little clunky because of a lack of broader integration, while Campaign Monitor was good for very simple workflows. At least the functionality of these former … Incentivized Helpful? Verified User Anonymous Chose Ortto Autopilot is great if you want a more visual and user-friendly campaign creator. Building journeys takes a minute to learn but a few weeks to master as there are a lot of extra functionalities that are possible. The AP support team is excellent and always answered all of our … Incentivized Helpful?

Features

CommuniGator

Ortto

Email & Online Marketing

Comparison of Email & Online Marketing features of Product A and Product B
	CommuniGator 9.1 Ratings 18% above category average	Ortto 9.0 Ratings 16% above category average
Dynamic content	10.00 Ratings	8.90 Ratings
Ability to test dynamic content	8.00 Ratings	8.90 Ratings
Landing pages	10.00 Ratings	00 Ratings
A/B testing	10.00 Ratings	8.90 Ratings
Mobile optimization	6.00 Ratings	8.90 Ratings
Email deliverability reporting	9.00 Ratings	9.90 Ratings
List management	10.00 Ratings	8.90 Ratings
Triggered drip sequences	10.00 Ratings	8.90 Ratings
WYSIWYG email editor	00 Ratings	8.90 Ratings

Lead Management

Comparison of Lead Management features of Product A and Product B
	CommuniGator 8.3 Ratings 6% above category average	Ortto 9.2 Ratings 16% above category average
Lead nurturing automation	9.00 Ratings	9.90 Ratings
Lead scoring and grading	8.00 Ratings	00 Ratings
Data quality management	8.00 Ratings	8.90 Ratings
Automated sales alerts and tasks	00 Ratings	8.90 Ratings

Campaign Management

Comparison of Campaign Management features of Product A and Product B
	CommuniGator 8.5 Ratings 14% above category average	Ortto 8.9 Ratings 18% above category average
Calendaring	8.00 Ratings	00 Ratings
Event/webinar marketing	9.00 Ratings	8.90 Ratings

Social Media Marketing

Comparison of Social Media Marketing features of Product A and Product B
	CommuniGator 10.0 Ratings 28% above category average	Ortto 8.9 Ratings 17% above category average
Social sharing and campaigns	10.00 Ratings	00 Ratings
Social profile integration	10.00 Ratings	8.90 Ratings

Reporting & Analytics

Comparison of Reporting & Analytics features of Product A and Product B
	CommuniGator 9.0 Ratings 21% above category average	Ortto 8.9 Ratings 20% above category average
Dashboards	9.00 Ratings	8.90 Ratings
Standard reports	9.00 Ratings	8.90 Ratings
Custom reports	9.00 Ratings	00 Ratings

Platform & Infrastructure

Comparison of Platform & Infrastructure features of Product A and Product B
	CommuniGator - Ratings	Ortto 8.9 Ratings 18% above category average
API	00 Ratings	8.90 Ratings
Customizability	00 Ratings	8.90 Ratings
Integration with Salesforce.com	00 Ratings	8.90 Ratings

Best Alternatives
	CommuniGator	Ortto
Small Businesses	Vbout Score 9.9 out of 10	Vbout Score 9.9 out of 10
Medium-sized Companies	PFL Direct Mail Platform Score 9.0 out of 10	PFL Direct Mail Platform Score 9.0 out of 10
Enterprises	PFL Direct Mail Platform Score 9.0 out of 10	PFL Direct Mail Platform Score 9.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	CommuniGator	Ortto
Likelihood to Recommend	10.0 (0 ratings)	8.9 (0 ratings)

User Testimonials
	CommuniGator	Ortto
Likelihood to Recommend	I have used CommuniGator to implement a monthly newsletter that sends our latest updates to our opt-in base every month. As well as this, if anyone opts-in after this newsletter has been initiated/broadcasted the new opt-ins will also receive the latest newsletter too to ensure we are communicating with warm leads. Incentivized Raven Wheatley-Hawkins Digital Marketing Manager Read full review	It's a great tool for email marketing and making automation flows with those emails. Also push your communication to multiple platforms (social media, SMS, WhatsApp, etc). It's easy to learn so for us easy to teach companies the basics of marketing automation. The clean interface and not to many functions don't make the tool too overwhelming. So for us, one of the better "get your feet wet" tools. Incentivized Verified User Anonymous Read full review
Pros	Email Design Interface - drag & drop. Workflow interface - drag & drop. Live chat/customer service. Incentivized Raven Wheatley-Hawkins Digital Marketing Manager Read full review	Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment. Easy and powerful email editing and creation built-in. No need for email template coding. Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time. Incentivized Bryan McAnulty Product Director Read full review
Cons	Minor bugs in the interface sometimes take a while to fix. Sometimes export fields change. Incentivized Raven Wheatley-Hawkins Digital Marketing Manager Read full review	Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others. Incentivized Emily Muhoberac Chief Operations Officer Read full review
Alternatives Considered	I really like CommuniGator for the drag & drop interface in email building. I also really like the level of customer service with having a dedicated account manager but also the ability to live chat at any point and if this doesn't help, they are always happy to jump on to a video call so I feel very well supported. I also like how there are many products within one platform, lead nurturing, pop-ups, workflows, email, forms, social media management, etc... Incentivized Raven Wheatley-Hawkins Digital Marketing Manager Read full review	Autopilot is designed to make the business money more than it costs and we actually get an impressive range of marketing automation features in return for our money. It is a serious platform that is capable of building heavyweight automations. There is a complete set of features that teams use to create email campaigns and automatically send emails. Incentivized Michael Rastall, MBA IT Project Manager Read full review
Return on Investment	Increased opt-ins using the pop-up functionality. Increased opt-ins using the forms functionality. Increased opt-ins using gated content through forms & landing zones. Incentivized Raven Wheatley-Hawkins Digital Marketing Manager Read full review	Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager. Incentivized Verified User Anonymous Read full review
ScreenShots		Ortto Screenshots