Comscore Ad Metrix vs. IVANS Markets

Comscore Ad Metrix

Comscore Ad Metrix

13 Reviews and Ratings

IVANS Markets

IVANS Markets

0 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Comscore Ad Metrix	Score 8.0 out of 10	N/A	Comscore offers marketing intelligence platform Ad Metrix to complement their digital marketing analytics offerings.	N/A
IVANS Markets	Score 0.0 out of 10	N/A	Applied Systems offers IVANS Markets, which is designed to allow the user to gain insight into agencies’ books of business and get advance notice into future agent market demands by industry code, line of business and location.	N/A

Pricing

Comscore Ad Metrix

IVANS Markets

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Comscore Ad Metrix	IVANS Markets
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Comscore Ad Metrix	IVANS Markets
Considered Both Products	Comscore Ad Metrix Joseph Alleruzzo Director, Client Lead Chose Comscore Ad Metrix Comscore Ad Metrix provides the best instance of measuring the digital landscape at scale. They have a huge amount of the internet crawled with focusing on just this case. Incentivized Helpful? Verified User Anonymous Chose Comscore Ad Metrix We use both tools, but Ad Metrix helps significantly for determining industry trends and other more helpful data. We are actually in the process of removing the other tool since Ad Metrix gives us what we need. Incentivized Helpful? Verified User Anonymous Chose Comscore Ad Metrix They're both fairly similar in relaying data for us on our viewers. We've used comScore longer and are able to compare specific data to one another as well as competitor sites. Incentivized Helpful? Verified User Anonymous Chose Comscore Ad Metrix I use all three. Personally, I do not like Omniture. It feels clunky and I have to dig to find what I want. I use Google Analytics everyday just because of how much of an industry standard it is. A lot of clients also will use the Google Analytics tool and come to us with … Incentivized Helpful?	IVANS Markets No answer on this topic

Best Alternatives
	Comscore Ad Metrix	IVANS Markets
Small Businesses	Lead411 Score 9.1 out of 10	Lead411 Score 9.1 out of 10
Medium-sized Companies	Lead411 Score 9.1 out of 10	Lead411 Score 9.1 out of 10
Enterprises	D&B Hoovers Score 8.3 out of 10	D&B Hoovers Score 8.3 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Comscore Ad Metrix	IVANS Markets
Likelihood to Recommend	7.0 (0 ratings)	- (0 ratings)
Support Rating	8.0 (0 ratings)	- (0 ratings)

User Testimonials
	Comscore Ad Metrix	IVANS Markets
Likelihood to Recommend	ComScore is great for the research portion of media planning. It's robust with data insights on your client's audience and its competitors, and it manages to house everything in an easy to use platform. It helps gain learning and insight into what channels and tactics we should invest in and what partners are out there in the space. Incentivized Verified User Anonymous Read full review	No answers on this topic
Pros	Breaks down categories of those who who are more likely to visit our site that come from XYZ backgrounds by percentage. Compares our site stats to other competitor statistics. Allows us to better target our viewers with specific ads. Incentivized Verified User Anonymous Read full review	No answers on this topic
Cons	Training would be an area of improvement. I have had to self train in most reports and am not as well versed in the tool as I would like to be. No other major issues with the tool as of yet Incentivized Verified User Anonymous Read full review	No answers on this topic
Support Rating	The staff is available pretty quickly for questions, but are not really around in-person to meet with me and my team. They are able to solve my problems online and do work sessions as needed via skype. Incentivized Joseph Alleruzzo Director, Client Lead Read full review	No answers on this topic
Alternatives Considered	We use both tools, but Ad Metrix helps significantly for determining industry trends and other more helpful data. We are actually in the process of removing the other tool since Ad Metrix gives us what we need. Incentivized Verified User Anonymous Read full review	No answers on this topic
Return on Investment	I am able to plan quickly and effectively Save money on just having one digital tool Plan audiences at scale Incentivized Joseph Alleruzzo Director, Client Lead Read full review	No answers on this topic
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