TrustRadius

Comscore Ad Metrix vs. Pathmatics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Comscore Ad Metrix
Score 8.0 out of 10
N/A
Comscore offers marketing intelligence platform Ad Metrix to complement their digital marketing analytics offerings.N/A
Pathmatics
Score 8.8 out of 10
N/A
Pathmatics is a marketing intelligence solution that tracks video, display, mobile, tablet, & native ads in the US, UK, Canada, and Australia. Pathmatics delivers industry benchmarks, newsfeeds that report on ad activity for specific customers, prospects, or competitors, and Pathsource insight around the full ad creation journey (from publisher to advertiser).N/A
Pricing
Comscore Ad MetrixPathmatics
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Comscore Ad MetrixPathmatics
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Comscore Ad MetrixPathmatics
Considered Both Products
Comscore Ad Metrix
Joseph Alleruzzo | TrustRadius Reviewer
Joseph Alleruzzo
Director, Client Lead
Chose Comscore Ad Metrix
Comscore Ad Metrix provides the best instance of measuring the digital landscape at scale. They have a huge amount of the internet crawled with focusing on just this case.
Verified User
Anonymous
Chose Comscore Ad Metrix
We use both tools, but Ad Metrix helps significantly for determining industry trends and other more helpful data. We are actually in the process of removing the other tool since Ad Metrix gives us what we need.
Verified User
Anonymous
Chose Comscore Ad Metrix
They're both fairly similar in relaying data for us on our viewers. We've used comScore longer and are able to compare specific data to one another as well as competitor sites.
Verified User
Anonymous
Chose Comscore Ad Metrix
I use all three. Personally, I do not like Omniture. It feels clunky and I have to dig to find what I want. I use Google Analytics everyday just because of how much of an industry standard it is. A lot of clients also will use the Google Analytics tool and come to us with …
Pathmatics

No answer on this topic

Best Alternatives
Comscore Ad MetrixPathmatics
Small Businesses
Lead411
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Score 9.1 out of 10
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Score 9.1 out of 10
Medium-sized Companies
Lead411
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Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
D&B Hoovers
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Score 8.3 out of 10
D&B Hoovers
D&B Hoovers
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Comscore Ad MetrixPathmatics
Likelihood to Recommend
7.0
(0 ratings)
-
(0 ratings)
Support Rating
8.0
(0 ratings)
-
(0 ratings)
User Testimonials
Comscore Ad MetrixPathmatics
Likelihood to Recommend
ComScore is great for the research portion of media planning. It's robust with data insights on your client's audience and its competitors, and it manages to house everything in an easy to use platform. It helps gain learning and insight into what channels and tactics we should invest in and what partners are out there in the space.
Verified User
Anonymous
Read full review
No answers on this topic
Pros
  • Breaks down categories of those who who are more likely to visit our site that come from XYZ backgrounds by percentage.
  • Compares our site stats to other competitor statistics.
  • Allows us to better target our viewers with specific ads.
Verified User
Anonymous
Read full review
No answers on this topic
Cons
  • Training would be an area of improvement. I have had to self train in most reports and am not as well versed in the tool as I would like to be.
  • No other major issues with the tool as of yet
Verified User
Anonymous
Read full review
No answers on this topic
Support Rating
The staff is available pretty quickly for questions, but are not really around in-person to meet with me and my team. They are able to solve my problems online and do work sessions as needed via skype.
Joseph Alleruzzo | TrustRadius Reviewer
Joseph Alleruzzo
Director, Client Lead
Read full review
No answers on this topic
Alternatives Considered
We use both tools, but Ad Metrix helps significantly for determining industry trends and other more helpful data. We are actually in the process of removing the other tool since Ad Metrix gives us what we need.
Verified User
Anonymous
Read full review
No answers on this topic
Return on Investment
  • I am able to plan quickly and effectively
  • Save money on just having one digital tool
  • Plan audiences at scale
Joseph Alleruzzo | TrustRadius Reviewer
Joseph Alleruzzo
Director, Client Lead
Read full review
No answers on this topic
ScreenShots