Comscore validated Campaign Essentials vs. Foundry ABM
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
Comscore vCE | N/A | N/A | validated Campaign Essentials (vCE) is an audience and ad validation solution from comScore. It allows users to report on the performance of their ad campaigns in real time, in terms of total number of impressions on display, mobile and video, audience geographies, etc. to determine the degree to which the campaign reached its target audience. vCE also detects the presence of invalid traffic (possible fraud), and it alerts users if their brand's ads appear next to questionable content, so that… | N/A |
Foundry ABM | Score8.6 out of 10 | N/A | Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts. | N/A |
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| Engagement |
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| Ad Campaigns |
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| Audience Segmentation & Targeting |
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| ABM Integrations |
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| Comscore vCE | Foundry ABM | |
|---|---|---|
| Likelihood to Recommend | - | 8.2 |
| Likelihood to Renew | - | 9.6 |
| Usability | - | 8.6 |
| Availability | - | 10.0 |
| Performance | - | 10.0 |
| Support Rating | - | 9.1 |
| Online Training | - | 10.0 |
| Implementation Rating | - | 8.6 |
| Ease of integration | - | 10.0 |
| Product Scalability | - | 9.0 |
| Vendor post-sale | - | 10.0 |
| Vendor pre-sale | - | 10.0 |