Conductor vs. Olapic

Conductor has proven to be an effective tool for tracking our organic search visibility, researching trends and content topics, and beginning our optimization journey in the new AI-driven world of search. The platform is exceptional for collaboration and is easy to use. Having deeper integration of search-related AI data and tools, organic shopping, schema tracking, and suggestions would further improve an already excellent product offering.

Incentivized

The concept of Olapic- being able to pull in user-generated content and use it in your marketing and website tools is very exciting; however, the software is not ideal for businesses who do not sell direct to consumers via e-comm.

Incentivized

• Keyword research (includes related terms, types of terms, high ranking pages, search volume, and more)
• Content guidance and briefs (you can use built in tools to get specific optimization steps and create content briefs within the tool)
• Competitor research (compare how competition is ranking and track organic market share)
• Support (dedicated team support, regular check-ins, built-in requests for deliverables/support items, options for requesting work with partner organizations, excellent training materials, and live chat within the platform)

Incentivized

• Allows you to tag new content.
• Keeps track of mentions and consent to repurpose content for a brand.
• Provides insights and trends based on social performance.

Incentivized

• I would like to see a feature to manage the backlink disavow list through search console. If Conductor is able to add this, we may be able to drop one of our other tools and save some money in that area.
• Conductor has a lot of features and can be a bit overwhelming. It is a strength and a weakness, as it takes time to learn all that is available.
• Another feature I would like to see is more integration with GA, we leverage creating annotations in GA and it would be great to have those pulled into the Conductor dashboard automatically.

Incentivized

• So far we haven't leveraged their seeding program to generate more content, I'm not sure how well it would work.
• Moderation can be somewhat tedious since our brand name is similar to words that generate unusable content on Insta, though Olapic does offer moderation services at an additional price to take away the false results.

Incentivized

Conductor enables high-value SEO activity. There are a lot of moving parts in SEO and I'm always open to products that fit our requirements, but Conductor has built a stronger argument for its value after we subscribed than it had when we subscribed -- that's rare.

I check features like the InsightStream every Monday to monitor any major losses or gains in performance. These are easily digested and save me tons of time searching for these insights manually. If there's anything "worth calling home about" I can easily add insights into a workspace and create a report to communicate these results. It's super easy to use Conductor with a team and across departments.

Always works when I've needed it

Incentivized

Sometimes reports can take some time to load

Incentivized

It's been sort of off and on in the 2 years I've used it. The live chat has been really helpful many times, and they're quick to respond. We had different support contacts but they've all been good. I think they've recently changed the way they provide support that I believe will be more dedicated and hands-on

Incentivized

Our in house SEO manager trained everyone. It was easy to learn and he was well versed with the product. Any questions we had he was able to answer or reach out to support to find the answer

Incentivized

I definitely recommend their professional services for getting started. It got our account 90% of the way to where we needed to be in order to gain value from it. In fact, I'd suggest that with few exceptions (such as, you have a staff that is already familiar with the platform and doesn't need any help), the quick start services over the first 30-90 days should be a standard part of onboarding with any new client. It definitely got us to the point of gaining ROI from the solution and, in turn, will make it easier to justify renewal and continued investment in it.

Incentivized

We tried Surfer SEO before Conductor. It just felt like it didn't have enough to offer in comparison to Conductor. There was a shortage on everything that you could do in the platform and it felt like the lack of in-depth tools caused us to miss out on making sure our content that we're putting out is the best it could possibly be.

Incentivized

We had not implemented Salesforce previously, so we went with Olapic due to cost and ease of use. We are implementing Salesforce shortly, though, so we may need to reassess Olapic if they have conflicts or do not work optimally with Salesforce. We would like easier cooperation with Instagram since TapShop implementation can be rough in EU markets.

Incentivized

Many features

Incentivized

• The Live Edit feature in Content King has given me the ability to make changes on the fly without having to wait for developer time to make simple edits.
• I have been able to gain back hours of time that I previously spent on aggregating data across tools when preparing on-the-fly reports for management.
• Every morning my dashboard provides me with a new insight or answers a question I may not have even thought to ask. This has added to my workload, but it's also helped to become better at my job.

Incentivized

• Increased engagement on website and app
• Attribution to eCommerce revenue

Incentivized