Constant Contact vs. Identity Matrix
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Constant Contact | Score7.7 out of 10 | N/A | Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses. | $12 per month |
 Identity Matrix | N/A | Mid-Size Companies (51-1,000 employees) | Person-level website identification for 70% of US website visitors. The platform combines lead generation, marketing analytics, and attribution into a single solution. Identity Matrix helps users to identify buyers early in the journey that are engaged with a brand, score them by ICP and engagement, and store them in a connected CRM. It also includes marketing analytics to answer questions like: What is the quality of my traffic? What does the buyer journey look… | $149 per month |
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| Editions & Modules |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | The SMS Marketing tool can be added to any Standard or Premium Constant Contact account. SMS is only available in the US for Standard and Premium paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages. | — | ||||||||||||||
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| Email & Online Marketing |
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| Reporting & Analytics |
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| Constant Contact | Identity Matrix | |
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| Likelihood to Recommend | 8.3 | - |
| Likelihood to Renew | 9.9 | - |
| Usability | 9.0 | - |
| Availability | 9.0 | - |
| Performance | 10.0 | - |
| Support Rating | 10.0 | - |
| Online Training | 10.0 | - |
| Implementation Rating | 10.0 | - |
| Configurability | 10.0 | - |
| Product Scalability | 10.0 | - |