Contently is a SaaS content marketing platform from the company of the same name headquartered in New York, containing features a collaboration space, calendar, and workflow controls, engagement metrics, and rapid access to a high volume of original content from freelance creative talent, researchers, and journalists.
Contently has received approximately $12.3 million in funding since its founding in 2010.
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Unsplash for Brands
Score 7.2 out of 10
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Unsplash is an online community hosted by the company of the same name in Montreal, featuring photos and images that are available free. Unsplash for Business is a solution that puts content in the hands of people and add context by sharing visuals with their audiences.
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Pricing
Contently
Unsplash for Brands
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Contently
Unsplash for Brands
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Contently
Unsplash for Brands
Features
Contently
Unsplash for Brands
Content Creation
Comparison of Content Creation features of Product A and Product B
Contently
9.6
Ratings
18% above category average
Unsplash for Brands
-
Ratings
Ideation
10.00 Ratings
00 Ratings
Approval workflows
9.50 Ratings
00 Ratings
Content collaboration
10.00 Ratings
00 Ratings
Content calendar
8.50 Ratings
00 Ratings
Network for content licensing/production
10.00 Ratings
00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Contently
9.6
Ratings
17% above category average
Unsplash for Brands
-
Ratings
Content hub
10.00 Ratings
00 Ratings
Forms / Gated content
9.00 Ratings
00 Ratings
Embedded CTAs
10.00 Ratings
00 Ratings
Content distribution
9.50 Ratings
00 Ratings
Content promotion
10.00 Ratings
00 Ratings
Content automation
9.00 Ratings
00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
It's helpful for top of marketing funnel writing that we can sometimes lose sight of because we are so ingrained in the product day to day. Contently is also helpful for long written pieces and ebooks that will take a significant amount of employee time to put together. I avoid using Contently for mid to bottom funnel marketing writing because my team will often have greater insight into the product function or use-case or product release, making them more adroit to the tone of the written piece and able to produce the content quickly.
If someone is in a specific or super-niche industry, they may not find that Unsplash for Brands is a good option for them. I would say their site and their library of photographic images are a bit more general -- so if you need something stylized, it may not be the place for you.
Consolidating my work in one place to make my work life easier
Contently is unique from other content marketing organizational tools in one key way. It hands you a network of freelance professionals eager for delegated work.
You can search through a database of professionals to find the perfect person for your given project. Find individuals in your budget offering the exact skills and experience you need.
There are only two layouts you can choose from. I wish there were a few more choices for this, as the options are simple, but lacking.
Sometimes when I paste a link, it doesn't pull the correct picture or description from the page. It has pulled weird things I've never seen before and I have to go back in and manually fix them.
The option to purchase a domain without the .contently at the end?
I need to learn a little more about the product and its capabilities before I give a higher review. However, the availability of image trending is far superior to Getty or Getty Enterprise.
I'm giving them a 10, but honestly, I've never reached out to them. I do see them putting out regular content on social media, so they might be responsive to questions there as well as regular customer support. In their posts and communication, they do seem to value their community, so hopefully, they have good customer support. And I've seen them asking for pitches from their community to publish well-paid articles during this stressful coronavirus time, and I really appreciate that.
I also opened an account with Skyword in 2019, which is a similar service. The person that recommended it was a travel writer, and since I've done that as well, I thought it might be a better fit. To this point, I've received no work from it either, and don't hold out a lot of hope. As previously mentioned, where I think Contently does well is by giving you an online portfolio, additional resources like a blog for learning, and a rates database for publications.
There is one obvious major advantage to Pexels (and Unsplash really) in that the images are royalty-free. We can use them without fear of being sued afterward, and we don't even have to create an account, just download the image and it's ready to go. When it comes to Pexels' photos, you can photoshop words on them, but sometimes you don't want a photo designed for photoshopping, you just want a photo that's ready to use, such as Unsplash.
Contently contributors have produced some great inbound marking posts and creative materials saving our marketing team significant time allowing them to focus on more strategic plans for the business.
The amount of time Contently has saved our internal creative writing staff has more than paid for itself!
