Contentsquare vs. Origami Studio

It is well suited to businesses with a full time web analyst that will be using the tools to create actionable reports that drive action in the company. It is less appropriate where companies are just looking for some new tools and it will be forgotten soon after implementation. If a website is critical to your business and you have dedicated resources or consultants to help you understand the data, then it is invaluable. I love it.

I love Origami and have always recommended the software to other designers. I use Origami on a daily basis, especially when working on new packaging designs. It's nice to see how a box/package looks live while working on moving elements around in the artwork along with making sure dielines work properly and there won't be much work needed on the vendor's end to adjust dielines.

Incentivized

• The qualitative aspects of user experience are very well captured by ClickTale. We can get solid actionable insights through the various dashboards which track mouse movements, clicks, scrolls, etc.
• The visual conversion funnels give a very good high level view of landing page performance and how they work together.
• The video recordings are especially helpful. The user behavior captured is especially helpful in making decisions about user interface - form fields, call to actions, etc.

• Proper view of closed or open box
• Control of adding degree of angle for flaps to see how a box looks open or closed
• High resolution exports from Origami to other softwares
• Love the new capability of being able to add multiple boxes for a group render/image

Incentivized

• Looking at isolated recordings without creating a segment, we still have to use the old interface
• User interface has been massively improved but there are a few nags here and there that still need to be addressed
• Mobile and desktop should be shown side by side and not separately

Incentivized

• It can be glitchy at times
• Challenging dielines can sometimes be difficult to render in Origami unless you trick it
• Large files with a lot of elements can slow down the software

Incentivized

For small companies with limited user testing budgets, ClickTale serves as a useful user testing tool. When I cannot get the funds for in depth user testing, I always know that I have a baseline of information I can rely on

I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.

ContentSquare [(Clicktale)] is going deeper on UX understanding than traditional web analytics tools. You can truly understand how a page is used (where users click or even miss click, on which part of the page they are spending most of their time, if some links are clicked but bad positioned on the page...), and that's a thing you can't really measure trough a traditional web analytics tool.

Incentivized

Origami is a faster/easier way to view and render 3D views of packaging files--especially the instant gratification when adjusting artwork and or dielines before rendering out to other softwares. Other than Blender being free, this software is much easier to use for unexperienced users. Someone can learn Origami in matter of minutes--that's how easy it is.

Incentivized

• I learned how effective some of our image carousels were. How only 10% of a page visitors were being exposed to only the first slide. People were scrolling down or leaving the page without ever being exposed to 90% of the content. Once I provided this input to stakeholders it was an easy sell to redesign this aspect of the page.
• I used the mouse-move heat map to analyze user interaction with the footer. Showing stakeholders the before and after redesign heat maps did wonders for improving my credibility as an usability analyst.
• We used Clicktale to help analyze our 404 error page effectiveness. Our redesign gave us a 14% lower bounce rate on our redesigned 404 error page. Stakeholders appreciated a quantitative measure to gauge the success of that project.

• No negative impact
• Price is great
• Saved us time and money in dieline creation
• Saved us time on rendering out DAE files from origami to other softwares for rendering

Incentivized