Contentsquare vs. Rebuy Engine

It is well suited to businesses with a full time web analyst that will be using the tools to create actionable reports that drive action in the company. It is less appropriate where companies are just looking for some new tools and it will be forgotten soon after implementation. If a website is critical to your business and you have dedicated resources or consultants to help you understand the data, then it is invaluable. I love it.

Rebuy Engine is an excellent service for any multi-product eCommerce store looking to boost its AOV (and therefore margin on every order). It also works very well at boosting subscription opt-in rate. It integrates very easily on any Shopify store, allowing non-technical people to set it up, but providing additional depth for technical people to take it to the next level.

Incentivized

• The qualitative aspects of user experience are very well captured by ClickTale. We can get solid actionable insights through the various dashboards which track mouse movements, clicks, scrolls, etc.
• The visual conversion funnels give a very good high level view of landing page performance and how they work together.
• The video recordings are especially helpful. The user behavior captured is especially helpful in making decisions about user interface - form fields, call to actions, etc.

• Intelligent product recommendations
• Easy to install and highly customizeable
• Boosts our AOV, improving our margin
• Boosts our subscription opt-in rate

Incentivized

• Looking at isolated recordings without creating a segment, we still have to use the old interface
• User interface has been massively improved but there are a few nags here and there that still need to be addressed
• Mobile and desktop should be shown side by side and not separately

Incentivized

• The AB Testing feature is excellent, but can't be used on every feature

Incentivized

For small companies with limited user testing budgets, ClickTale serves as a useful user testing tool. When I cannot get the funds for in depth user testing, I always know that I have a baseline of information I can rely on

I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.

Rebuy Engine is easy to install and use. Its default configurations are excellent. More detailed customization is aided by having an understanding of if/else style conditional logic.

Incentivized

ContentSquare [(Clicktale)] is going deeper on UX understanding than traditional web analytics tools. You can truly understand how a page is used (where users click or even miss click, on which part of the page they are spending most of their time, if some links are clicked but bad positioned on the page...), and that's a thing you can't really measure trough a traditional web analytics tool.

Incentivized

Rebuy Engine is easier to install and configure and we have more ability to customize on our own. Rebuy Engine is also easier to a la carte features as you need them - Searchspring kinda dumps everything on you and if you don't use something, too bad, you're paying for it anyways. Rebuy Engine also does more than Searchspring.

Incentivized

• I learned how effective some of our image carousels were. How only 10% of a page visitors were being exposed to only the first slide. People were scrolling down or leaving the page without ever being exposed to 90% of the content. Once I provided this input to stakeholders it was an easy sell to redesign this aspect of the page.
• I used the mouse-move heat map to analyze user interaction with the footer. Showing stakeholders the before and after redesign heat maps did wonders for improving my credibility as an usability analyst.
• We used Clicktale to help analyze our 404 error page effectiveness. Our redesign gave us a 14% lower bounce rate on our redesigned 404 error page. Stakeholders appreciated a quantitative measure to gauge the success of that project.

• Consistently boosting AOV, improving our per-order margins
• Increasing subscription opt-in rate
• Providing actionable insights into customer product combinations, aiding our marketing efforts

Incentivized