Convert Experiences vs. GTmetrix

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Convert Experiences
Score 9.9 out of 10
Mid-Size Companies (51-1,000 employees)
Convert Experiences is an experimentation platform that offers features and support to run A/B tests across multiple growth channels. Its enterprise-ready advanced features include full stack experimentation, multi-page testing, post-segmentation, sequential testing, targeting with 40+ filters, triggering tests based on data in other apps (data sources), dynamic triggers, complex goal tracking, and a secure API. It includes 90+ out-of-the box integrations in a…
$299
per month 100k tested users per month
GTmetrix
Score 9.9 out of 10
N/A
Gtmetrix is an analytics tool focused on determining website performance with features like page load speed details, video capture, and the ability to test from multiple regions around the world.
$10.67
per month
Pricing
Convert ExperiencesGTmetrix
Editions & Modules
Growth
$299
per month 100k tested users per month
Pro
$5988
per year 3M tested users available upfront
Enterprise
Pricing available on request
From 1M tested users/mo (billed annually)
Enterprise
Pricing available on request
From 1M tested users/mo (billed annually)
Solo
$10.67
per month
Starter
$21.25
per month
Growth
$42.50
per month
Basic
Free
Offerings
Pricing Offerings
Convert ExperiencesGTmetrix
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details1. Annual contract or monthly payments available (40% discount for annual pricing). 2. Pricing is not feature dependent. Some features like integrations, goals, Live Logs are necessary to test successfully. This is why Convert caps by unique tested users - basically visitors who have been bucketed to see a variation and are unique to that variation. As a result the app tested users are always </= the site's net traffic.
More Pricing Information
Community Pulse
Convert ExperiencesGTmetrix
Considered Both Products
Convert Experiences
Chose Convert Experiences
Three words: value for money. In a due diligence comparison, Convert Experiences came up more than twice less expensive than the nearest competitor, while offering more product features, better performance and a quick response time with support/sales agents that actually …
Chose Convert Experiences
Convert Experiences sits in a niche of great products, against which it competes very well and remains held in high regard as it achieves pretty much everything that the bigger platforms put on the table but in a more cost-effective model. The reason we initially chose …
Chose Convert Experiences
Convert has the best JS code editor for advanced users (and developers). It doesn't have as great integration with GA as Google Optimize, but it also doesn't have a limit to 5 tests at one time. It's also much easier to use than Optimizely.
Chose Convert Experiences
Although not as robust as Adobe Target, Convert fills the niche with solid functionality at a great price. Comparable to Optimizely and far above Google Optimize.
Chose Convert Experiences
Although VWO is slightly cheaper it flickers quite a bit, hence why I originally looked into alternative software to use for A/B testing. VWO also has other features that could be useful, but they can be found in tools you may already be using, like Hotjar. Also, their support …
Chose Convert Experiences
Convert Experiences has a better UI, better reporting and is a faster platform.
Chose Convert Experiences
Convert was selected based on price point, feature set, and UI/UX. All three are very friendly to new testers and small to mid-market size companies. Their UI and tool workflow is the best out of all of the non-enterprise solutions that I have tried. There is some small room …
Chose Convert Experiences
There were a number of other tools I used. Specifically though: they expose the DMP features that some other companies price into oblivion and enterprise levels (if the other tools have them at all!)

I feel like I've gushed a lot about the DMP and power user features of Convert …
Chose Convert Experiences
Convert is better vs. Optimizely and VWO for the following reasons:
  • Better pricing
  • Faster App - easier and quicker to create tests, less clunky but just as powerful as the others
Chose Convert Experiences
The biggest point for Convert Experiences is definitely the price and the completeness of their packages. Their Magento plugin makes it great for running tests on ecommerce stores. One thing that's missing for me is deeper insights into revenue (something optimizely does …
Chose Convert Experiences
Convert works similar to Optimizely, but at a more competitive rate.
Chose Convert Experiences
Visual Website Optimizer's feature set is not as well suited to advanced experiments (it doesn't seem to allow direct editing of variation code). Optimizely is expensive and their agency plan requires a 12 month minimum contract. Support is not as great. Optimizely also does …
Chose Convert Experiences
While Optimizely is an amazing A/B testing tool, Convert has almost the exact same offerings but at a much lower cost. The customer and technical support are excellent as well, and Dennis's insights and strategy calls are very helpful.
Chose Convert Experiences
Visual Website Optimizer costs too much and misses a lot of transactions due to third-party cookies. Optimizely flat out refused to support Shopify. They withdrew their app from the marketplace in 2014.
GTmetrix
Chose GTmetrix
Given we are doing the work to improve in Google to a large degree - the Google product is essential. But GTMetrix may use their info as well as other independent stuff to be a little better. I appreciate the way GTMetrix provides the info - cleaner and clearer and thus quicker …
Chose GTmetrix
Compared to the products I have listed PageSpeed Insights is probably the closest to what GTMetrix does and many times those 2 tabs are open side by side. SEMrush is a full SEO platform and though it can do much of what GTmetrix does it is also quite expensive and does a lot …
Chose GTmetrix
The data visualization aspect of GTmetrix is better than the competition. It uses letters A, B, and C to help rate speed and performance. It shows the time, size of the page, and uses colors as well. Green is fast, orange and red are slow (poor).
There are also articles …
Chose GTmetrix
GTmetrix gathers data from both Google PageSpeed and YSlow at same time, so we're using it more often than Google's alternative.
On the other hand, Google PageSpeed offers neat features like download optimized images, scripts and CSS (which GTmetrix don't), so it could be a …
Features
Convert ExperiencesGTmetrix
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Convert Experiences
9.4
Ratings
14% above category average
GTmetrix
9.4
Ratings
14% above category average
a/b experiment testing9.90 Ratings10.00 Ratings
Split URL testing10.00 Ratings10.00 Ratings
Multivariate testing9.80 Ratings7.50 Ratings
Multi-page/funnel testing9.00 Ratings8.00 Ratings
Cross-browser testing9.50 Ratings10.00 Ratings
Mobile app testing9.10 Ratings9.00 Ratings
Test significance10.00 Ratings9.00 Ratings
Visual / WYSIWYG editor9.80 Ratings10.00 Ratings
Advanced code editor9.90 Ratings10.00 Ratings
Page surveys9.10 Ratings10.00 Ratings
Visitor recordings9.10 Ratings10.00 Ratings
Preview mode10.00 Ratings10.00 Ratings
Test duration calculator7.40 Ratings7.50 Ratings
Experiment scheduler6.90 Ratings10.00 Ratings
Experiment workflow and approval9.10 Ratings10.00 Ratings
Dynamic experiment activation10.00 Ratings10.00 Ratings
Client-side tests10.00 Ratings8.50 Ratings
Server-side tests8.90 Ratings8.50 Ratings
Mutually exclusive tests10.00 Ratings10.00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Convert Experiences
9.9
Ratings
15% above category average
GTmetrix
10.0
Ratings
16% above category average
Standard visitor segmentation10.00 Ratings10.00 Ratings
Behavioral visitor segmentation9.80 Ratings10.00 Ratings
Traffic allocation control10.00 Ratings10.00 Ratings
Website personalization9.80 Ratings10.00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Convert Experiences
9.4
Ratings
11% above category average
GTmetrix
10.0
Ratings
17% above category average
Heatmap tool9.10 Ratings10.00 Ratings
Click analytics10.00 Ratings10.00 Ratings
Scroll maps9.10 Ratings10.00 Ratings
Form fill analysis9.10 Ratings10.00 Ratings
Conversion tracking9.00 Ratings10.00 Ratings
Goal tracking9.10 Ratings10.00 Ratings
Test reporting9.90 Ratings10.00 Ratings
Results segmentation9.80 Ratings10.00 Ratings
CSV export9.20 Ratings10.00 Ratings
Experiments results dashboard10.00 Ratings10.00 Ratings
Best Alternatives
Convert ExperiencesGTmetrix
Small Businesses
Google Content Experiments (discontinued)
Google Content Experiments (discontinued)
Score 7.3 out of 10
Convert Experiences
Convert Experiences
Score 9.9 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 8.3 out of 10
Dynamic Yield
Dynamic Yield
Score 8.3 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 8.3 out of 10
Dynamic Yield
Dynamic Yield
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Convert ExperiencesGTmetrix
Likelihood to Recommend
9.9
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
-
(0 ratings)
Usability
8.0
(0 ratings)
9.1
(0 ratings)
Support Rating
9.8
(0 ratings)
4.0
(0 ratings)
User Testimonials
Convert ExperiencesGTmetrix
Likelihood to Recommend
Definitely well suited for budget conscious companies that want a solid array of functionality but without having to pay an exorbitant amount. Great for marketing and analytics team members that need the ability to get in and set up tests w/o dev assistance. But, functionality is there for developers to get in and set up more complicated tests.
Read full review
GTmetrix is very well suited for small organizations or startups that do not have sufficient technical staff for site optimization. GTmetrix also comes with the free version, which allows users to use their service for free for up to three websites, which is a good option. However, this might not be the best option for a large organization that works in different technical domains and have a good number of technical staff.
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Pros
  • The platform is good value for money, comparing its features and prices to some of the bigger players.
  • The tool is very flexible and can be used for simpler tests right through to much more challenging and rewarding testing but does require a more thorough knowledge of the platform.
  • Their support team is always available and always responsive, not resting until resolutions are met.
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  • Really complete report of performance issues.
  • Get reports from PageSpeed and YSlow at same time.
  • Gives a score from each separate tool, also displays loading time, page size and total requests very easily.
Read full review
Cons
  • The only thing I'm really missing is segmentation during or after testing of the results by device, new users etc., within the results page. Targeting of users based on segments is obviously possible.
  • There are a few inconsistencies in their user interface that I would have liked to see differently. This could be personal taste though.
Read full review
  • They might consider improving their checking process speed, it often takes a huge time to display the performance report. This is even longer for non-logged-in users.
  • Previously two different options of Google's Pagespeeds and Yahoo's lighthouse were shown in the report section, now only combined report is shown. I personally like the two reports from different sources.
  • Non-tech savvy persons might not find it so easy to use.
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Likelihood to Renew
Couldn't live without this, no other tool does precisely what we need them to do
Read full review
No answers on this topic
Usability
To use the platform in the context of developing enhanced tests that stretch the platform there is as with most things a learning curve. However, if you're a casual user or have standard experiments that you wish to run you would be easily able to hit the ground running.
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It's easy to use fast, data is easy to read and take aways are great too.
Read full review
Support Rating
I use support only in very emergency cases. The support hasn't been very helpful and suggests the problem is on my site
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I have never had the need to use GTmetrix support. Therefore, there is really no way for me to give a grade here. However, if you are on a paid plan my guess and it is a guess, is that their support is as good as the tool is. There are a lot more features in the paid plans, reporting. monitoring etc. I could see where support could come into play as these features are added to the account
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Alternatives Considered
Convert was selected based on price point, feature set, and UI/UX. All three are very friendly to new testers and small to mid-market size companies. Their UI and tool workflow is the best out of all of the non-enterprise solutions that I have tried. There is some small room for improvement, but that only really affects power users or tests that require significant coding/development work to execute.
Read full review
Given we are doing the work to improve in Google to a large degree - the Google product is essential. But GTMetrix may use their info as well as other independent stuff to be a little better. I appreciate the way GTMetrix provides the info - cleaner and clearer and thus quicker to address.
Read full review
Return on Investment
  • Using Convert has allowed us to make quick decisions on site edits and price changes. Seeing and sharing quick results makes our operations much more profitable.
  • Connecting the tests with Shopify has produced very valuable and timely results that we can act upon as soon as we see statistically significant results.
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  • A great free tool that is does what it is meant to do very well.
  • Due to its simplicity and speed it is highly efficient.
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ScreenShots

Convert Experiences Screenshots

Screenshot of the conditions that can be stacked to build complex goals that can track (almost) any visitor action to determine the test outcome.Screenshot of granular targeting so only the right people view variations. 40+ conditions included.Screenshot of the API that brings Convert's capabilities to a testing ecosystem.Screenshot of experiment reports that can be shared with stakeholders and on social media.Screenshot of several advanced test types that are available, including multipage (funnel) experiments.Screenshot of full-stack experimentation that can be used to run tests anywhere that Convert code can be deployed.