ConvertKit vs. Everest (Return Path + 250ok)

For us, it started with a smaller use case of captured leads, nurture them overtime to convert for services. Later we expanded our use case and started using integrations and automations to improve the conversions and automate some tasks as well. Based on that I totally feel someone who is creator and trying to diversify the income across building audience, community, paid Newsletter etc will suits the best. If you are just using it for email campaigns then it might not justify the price tag considering there are other cheaper alternatives that's available in the market.

Incentivized

Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.

• Emails landing in subscribers inbox.
• Free mailing address that customers can use.
• Robust tagging system for managing funnels and targeting users with optimized emails.
• Broad integrations available for other platforms and optin form plugins.

Incentivized

• Inbox placement data using seed list: It tells you about your inbox placements, spam, missing, and complaints. Very useful data that tells you that you are on the road!
• Sender score for all I.Ps: Tells you quickly about your I.P score, helps you work fast as you know everything is fine, saves a lot of time.
• Online support: Support from specialist, have an expert to guide in tough times to suggest options or to support your action strategy.

Incentivized

• When I first started using ConvertKit, I found it hard to create a landing page. I am pretty technical but when I had to customize my page using HTML, I got lost. I thought I could get up and running within an hour (build the page, create the list, and set up automation), but I soon realized I had to upgrade to use automation and setting up took me more than 3 hours. The learning curve had me stuck. I got frustrated and reached out to support.
• ConvertKit is not for a non-tech person. There are not enough templates to get up and running within an hour.
• ConvertKit is simply email marketing and landing pages for list building. It could offer a little more.
• The analytics can be a bit more in depth.

Incentivized

• A good tutorial on how to leverage it would be helpful. Navigating is easy, but there's a lot of information and it takes a while to understand what everything means.
• The reporting feature is intimidating, creating anew one isn't as user-friendly as the rest of the interface.
• I understand what seeds are, but for new users, a very basic tutorial on what they are and why they are used would be helpful. Right now you have to have a baseline understanding of them before using it.

Incentivized

Return Path helps us stay ahead of the curve and are a partner in helping us optimize our email program. They also keep us up-to-date on email laws and the changing ecosystem so that we are prepared and ready for changes, whether they're behavioral, legal or technology-driven. I definitely consider Return Path a necessary ingredient to sustaining a healthy email program.

Incentivized

Can be summed up in three words that 'It just Works'. Crafted for creators and artists in mind, it offers all they need for start building up list. Free tier is really a good move to test out stuff. I am staying with them considering their good email delivery and simple interface and easy integration with our website software. WYSIYG Editor, Standard reporting but not deep level analytics gives all the basic tools needed to support the business.

Incentivized

I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter.

Incentivized

Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.

Incentivized

I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.

Incentivized

The other products I have used are not available on TrustRadius. I used ConvertKit before I used these other products because I need an all in one platform.

Incentivized

Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at pretty low cost.

Incentivized

• Greatly limits the number of client questions we receive
• Improves our customer service
• Tracks the number of leads we get over a period of time

Incentivized

• Return Path has helped me enable better email delivery for our global partners e.g. some of our applications that send email to consumers in Australia or Europe.
• Some of the functions that we utilized with Return Path were proving to be costly based on what the business needs were for us. That is why we cut back on some of the services we utilized.

Incentivized