Cool Tabs vs. Wildfire Interactive (Discontinued)

If your business is huge on Instagram and you have a big following and post daily, You will get detailed insight into the traffic. I don't think that Cool Tabs is perfect, but it automatically will give you feedback on KPI for your social media pages. If you want deeper details, you may have to upgrade.

Incentivized

The transition to Google has been painful - key contacts are no longer available.

• Cool Tabs is well suitable for handling social handles and hashtags.
• They have an excellent customer service experience that is always available to help and to improve the product.
• Cool Tabs provides a detailed resource for collecting information for your products, in order to create an excellent and satisfactory experience for my work.

Incentivized

• Content scheduling on FB, TW, and PIN
• Social media management
• Basic analytics of post engagmemt

Incentivized

• It would be nice to be able to filter Instagram reports by country, geographical area or by language.
• It would be nice to be able to monitor posts on Facebook

Incentivized

• The entire product is quite dated - in our two years with the product, only the visuals have been updated. While other products have added things like multi-platform entries, Wildfire is essentially the same as it has been since our first experience with it.
• In its self-service mode, the product lacks some essential features like mandatory likes and white label.
• Embedding a whitelabel contest is a major undertaking, and requires quite a bit of work within the Facebook developer panel.

I have a good relationship with the customer service and I love to help them to promote their service.

Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price

Very easy to use, almost anyone can learn how to build a comprehensive promotion.

I have never been kicked out of Wildfire service. Always up and running.

Easy to perform tasks and quick to upload changes to your promotions.

Phone and email support were always available to us when we needed it.

Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.

Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.

Although both of them are great at their own levels, I like Cools Tabs more because it is very easy to use and very simple. I use it all the time to check up on the standard of my work and it has never let me down. Also their support team is very cooperative.

Incentivized

Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.

Incentivized

• We have used it for Facebook and Instagram applications for the same campaign with the same cost, so it improves or ROI.
• It has improved our engagement rate and has attracted 202 Facebook pagelikes, so it has its impact on the ROI overall.

• Our TOS and engagement with our fans increased when implementing this.
• Social metrics Wildfire provided for the different brands allowed sales opportunity to increase social worth and ultimately increase cost on advertising initiatives.