Coosto

Very well suited to developing products, services and understanding users' problems by looking for product-related concerns talked about online and also what the related 3rd-party organisations are talking about and/or creating products to help other users with. Early discovery for design and alpha/beta phases for communications strategy.

Incentivized

• The 'monitor' section ('listen') is very powerful! You can quickly see what is said about your product and theme and what the sentiment about that is, now and in the past.
• We love the alerts you can set. They are more accurate and quicker than Google alerts.
• When you reply to reactions from your followers you can see their history instantly. This helps connecting with them better.
• In 'publish' all posted and planned posts are in one view. You can easily re-use posts.
• The support is very good. They answer always in a day.

• The dashboard is only useable in full screen, not in compartments
• Rather expensive

Coosto is more powerful than the version of Hootsuite we used.

• Positive impact on communications strategies.
• Negative impact as product is often used for collecting metrics. Most of Coosto's metrics shouldn't be used for strategic or design decisions.

Incentivized