Cordial vs. Drip Ecommerce CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cordial
Score 9.9 out of 10
Mid-Size Companies (51-1,000 employees)
Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.N/A
Drip Ecommerce CRM
Score 8.0 out of 10
N/A
Drip is an ECRM–an Ecommerce CRM offering email marketing automation software specifically for B2C online retailers. The vendor’s value proposition is that with Drip's simple, user-friendly visual campaign builder, users can design email campaigns based on specific subscriber behavior—so they always send the right message, to the right person, at the right time. Drip starts at $41/mo (with email sending and every feature enabled).
$19
per month
Pricing
CordialDrip Ecommerce CRM
Editions & Modules
No answers on this topic
Up to 500 people in account
$19
per month
550 - 2,000
$29
per month
2,001 - 5,000
$89
per month
5,001 - 8,000
$124
per month
8,001 - 15,000
$209
per month
15,001 - 22,500
$329
per month
22,501 - 27,500
$409
per month
27,501 - 35,000
$529
per month
35,001 - 50,000
$699
per month
Offerings
Pricing Offerings
CordialDrip Ecommerce CRM
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
CordialDrip Ecommerce CRM
Considered Both Products
Cordial
Chose Cordial
Although, Cordial was already our ESP when I was hired on. I believe the factors that led to us selecting Cordial were features and pricing. Cordial was more affordable and had comparable (if not better) features.
Chose Cordial
Cordial by far has the best UI for simple navigation.
Chose Cordial
I use MailChimp since it offers a free service with maximum features to get started. When we started to get a lot of clients we started to use Cordial Messaging and we are extremely satisfied with what we get back. Cordial is the best choice when we compare it to MailChimp and …
Drip Ecommerce CRM
Chose Drip Ecommerce CRM
Again, this is dependent on the use case. If you are a small- to medium-sized business that doesn't have a sales team, this is likely a great product for you. It is also a good price compared to larger enterprise software. Other software I have used worked better for other …
Chose Drip Ecommerce CRM
We decided to move away from Mailchimp when they announced the changes to their service plans. We cast a wide net and ended up boiling it down to Drip, Klaviyo, Omnisend, and Constant Contact.

They all have a similar set of features, but Drip was willing to work with us on …
Chose Drip Ecommerce CRM
MailChimp and Constant Contact are both excellent options based on your level of use and business goals. When comparing all three services we looked at integration ability, pricing, functionality, and customer service as our key decision factors. Each company has their pros & …
Chose Drip Ecommerce CRM
Compared to the heavyweight, Infusionsoft, Drip is incredibly powerful but much lighter weight. It's faster and easier to get a simple campaign up and running. The price is much more reasonable too. The only downside is the lack of drag and drop email builder that Infusionsoft …
Chose Drip Ecommerce CRM
As discussed earlier on, Drip from Leadpages is much more customizable and affordable than the competition. My experience has been excellent with the product support team and the business in general. I'm also a Leadpages customer, for custom landing pages and site popups, …
Chose Drip Ecommerce CRM
I selected Drip because of the integration with S2Member. When someone begins my membership program they are automatically added to my Drip campaign for members.
Chose Drip Ecommerce CRM
Drip seemed more powerful in what you can do with it. ConvertKit was considered simpler to get a handle of, but I wasn't aiming at simple, but rather at powerful and flexible.
The pricing matched my current requirements at the time and the onboarding process was simple and easy …
Chose Drip Ecommerce CRM
Mailchimp does lists. Drip does automated segmentation. This is a game changer!
Features
CordialDrip Ecommerce CRM
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Cordial
7.4
Ratings
7% below category average
Drip Ecommerce CRM
8.4
Ratings
5% above category average
WYSIWYG email editor4.00 Ratings9.40 Ratings
Dynamic content6.30 Ratings7.00 Ratings
Ability to test dynamic content6.80 Ratings5.10 Ratings
Landing pages10.00 Ratings00 Ratings
A/B testing7.00 Ratings8.80 Ratings
Mobile optimization7.50 Ratings7.10 Ratings
Email deliverability reporting8.40 Ratings10.00 Ratings
List management7.50 Ratings10.00 Ratings
Triggered drip sequences9.30 Ratings10.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Cordial
7.0
Ratings
9% below category average
Drip Ecommerce CRM
6.9
Ratings
11% below category average
Dashboards8.50 Ratings7.70 Ratings
Standard reports6.50 Ratings7.90 Ratings
Custom reports6.00 Ratings5.00 Ratings
Best Alternatives
CordialDrip Ecommerce CRM
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.4 out of 10
Emma by Marigold
Emma by Marigold
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CordialDrip Ecommerce CRM
Likelihood to Recommend
6.0
(0 ratings)
9.4
(0 ratings)
User Testimonials
CordialDrip Ecommerce CRM
Likelihood to Recommend
HELPFUL: - Adding browse events to our website and subsequent automated trigger emails. - A/B testing on subject lines for automated templates. - Scheduling emails in the user's time zone. NOT HELPFUL: - A/B testing on subject lines for batch (manual) messages. - Sending to users based on their optimal email open patterns. - Stage vs Production interaction.
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Drip is my top recommendation for most people who have an existing business and audience and want to move beyond basic email broadcast and drip campaigns and start building out more personalized sequences. I don't recommend the tool for people starting out, or for anyone that isn't bringing in solid profit every month as there are cheaper tools out there to get started with.
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Pros
  • The UI is very clean and simple. Allow for easy navigation.
  • The sculpt tool in Cordial allows for easy email creation.
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  • I think the workflows from Drip are particularly well done. It is easy to see how someone might work their way through my system.
  • It is easy to set up the campaigns as Drip walks you through each step.
  • Drip shows you how many people have been on your website and how your forms are performing well.
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Cons
  • No direct sign up available.
  • No information about pricing.
  • Too pricy.
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  • Pricing is a bit on the higher side but well worth it so long as you're using it
  • Direct integration with Salesmate vs going through Zapier
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Alternatives Considered
Simple tool and navigation, real-time results, client success team.
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We decided to move away from Mailchimp when they announced the changes to their service plans. We cast a wide net and ended up boiling it down to Drip, Klaviyo, Omnisend, and Constant Contact. They all have a similar set of features, but Drip was willing to work with us on price instead of simply referring us to their tiered plans. Even though they don't have a direct integration with our e-commerce platform it was obvious they were willing to help us make the connection via their API.
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Return on Investment
  • Enabled us to create more personalized customer touchpoints to further improve our CX.
  • Optimization of messaging/content through A/B or MVT testing in smaller batches.
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  • We've seen a 45 percent increase in customer survey completions, due to automated reminders and campaigns.
  • We've seen a 10 percent increase in customer traffic on our website.
  • We've seen a 300 percent increase in online credit applications on our website and form conversions.
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ScreenShots

Cordial Screenshots

Screenshot of Testing Powered by Machine-Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Testing Powered by Machine Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Native Drag-and-drop Email Builder: Build completely custom 1:1 personalized messages in seconds.Screenshot of Effortless Campaign Orchestration: Create sophisticated cross-channel message streams based on simple if/then statements.Screenshot of Up-to-the-Second Analytics and Reporting: Track customer behavior across all of your digital properties.Screenshot of Native Drag-and-Drop Editor: Build completely custom 1:1 personalized messages in seconds.

Drip Ecommerce CRM Screenshots

Screenshot of Get a deeper look into when and how often your customers are up to something. Tracking Events in Drip lets you understand all the times someone takes a peek at their favorite product, when they make a purchase, and more so you can personalize experiences based on real-life behaviors and engagement.Screenshot of Not only do Tags help you quickly see how people interact with your brand, but they also provide an intuitive way of segmenting your people when it comes time to tailor your messaging.Screenshot of Drip’s one-time setup makes it simple to start collecting all the revenue attribution data you need in one place for confident decision-making for the long haul.