Cordial vs. Mautic (open source)

Cordial

Mautic (open source)

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Cordial	Score 9.9 out of 10	Mid-Size Companies (51-1,000 employees)	Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.	N/A
Mautic	Score 9.0 out of 10	N/A	Mautic Community Edition is an open source cross-channel campaign management software solution designed to enable users to build email, nurture campaigns, personalize messages, execute A/B tests, and measure results. The open source edition is community supported. Support is available for Acquia Campaign Studio, which is based on Mautic technology acquired by Acquia in May 2019. Acquia Campaign Studio is available on the	$0

Pricing

Cordial

Mautic (open source)

Editions & Modules

No answers on this topic

Mautic Marketing Automation: $0

Offerings

Pricing Offerings
Cordial	Mautic
Free Trial
No	Yes
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	Cordial	Mautic (open source)
Considered Both Products	Cordial Nichole Aramapakul Creative Marketing Director Chose Cordial Command IQ: Comparable to them (it was a long time ago). Vero: Exceeds them. Incentivized Helpful? Berlynn Pierce CRM & Email Marketing Chose Cordial Simple tool and navigation, real-time results, client success team. Incentivized Helpful? Verified User Anonymous Chose Cordial Although, Cordial was already our ESP when I was hired on. I believe the factors that led to us selecting Cordial were features and pricing. Cordial was more affordable and had comparable (if not better) features. Incentivized Helpful? Verified User Anonymous Chose Cordial Cordial by far has the best UI for simple navigation. Incentivized Helpful? Mohammed Anzil Founder and Chief Editor Chose Cordial I use MailChimp since it offers a free service with maximum features to get started. When we started to get a lot of clients we started to use Cordial Messaging and we are extremely satisfied with what we get back. Cordial is the best choice when we compare it to MailChimp and … Incentivized Helpful?	Mautic Rafael Platero Senior Marketing Associate Chose Mautic RD Station CRM and HubSpot Marketing Hub Incentivized Helpful? Peter Verkooijen Managing Director Chose Mautic Salesforce and Dynamics may be fine if you can afford them, but don't offer much more than what you get from Mautic, for free and with total control and longer term active development. SugarCRM ended development and maintenance of their Community Edition around 2018. The … Incentivized Helpful? Dirk Spannaus Cofounder and CEO Chose Mautic Infusionsoft, at the time I tested it, had a crazy editor--very unintuitive and not very clean. Mautic (open source) makes it much easier to build up campaigns. Besides that, it didn't provide what we needed to justify the lack of possibility to self-host it and the requirement … Incentivized Helpful? CD Carl Doninger Account Executive Chose Mautic We had originally tested Mailchimp and Sendy, but they are best used as bulk email marketing tools. Where Mautic really shines is as a full-service contact resource center, so you can do full contact list management, as-complicated-as-you want drip campaigns, all still while … Incentivized Helpful? Shawngela Pierce Life Coach \| Public Speaker Chose Mautic I have used Acton Marketing Automation and Mautic is very comparable to it. Acton is very pricey for a small business and Mautic offers many of the same features. Acton does, however, have support that will setup your system for you. Mautic does not have that if you are setting … Incentivized Helpful? Jimmy Guillermo Periodista \| Publicista \| Analista de Inbound Marketing y Campañas Inbound Chose Mautic Well, it's like the same tool, but with different features. Overall, it is a friendly tool, easy to use, reliable, and it protects private information. We love it as I said before, we recommend it. It's a great asset. Mautic has all you need for your marketing needs. Incentivized Helpful? Ian Nate Digital Marketing Operations Manager Chose Mautic Mautic is the new kid on the block, bred from an open source product, we chose to purchase the hosted/supported version. I felt like it stacked up very well against Act-On and even Pardot. I like their data API push and pull with Salesforce - very quick, and the queue was … Incentivized Helpful? Verified User Anonymous Chose Mautic Mautic's competitive advantage is cost. Other solutions can be prohibitively expensive, and some other marketing automation solutions I had used required costly up-front investment for onboarding. I chose Mautic because I had grown weary of the aggressive sales tactics and … Incentivized Helpful?

Features

Cordial

Mautic (open source)

Email & Online Marketing

Comparison of Email & Online Marketing features of Product A and Product B
	Cordial 7.4 Ratings 7% below category average	Mautic (open source) 8.6 Ratings 12% above category average
WYSIWYG email editor	4.00 Ratings	8.00 Ratings
Dynamic content	6.30 Ratings	7.90 Ratings
Ability to test dynamic content	6.80 Ratings	7.90 Ratings
Landing pages	10.00 Ratings	9.50 Ratings
A/B testing	7.00 Ratings	9.00 Ratings
Mobile optimization	7.50 Ratings	8.50 Ratings
Email deliverability reporting	8.40 Ratings	8.50 Ratings
List management	7.50 Ratings	9.50 Ratings
Triggered drip sequences	9.30 Ratings	8.60 Ratings

Reporting & Analytics

Comparison of Reporting & Analytics features of Product A and Product B
	Cordial 7.0 Ratings 9% below category average	Mautic (open source) 8.9 Ratings 20% above category average
Dashboards	8.50 Ratings	9.10 Ratings
Standard reports	6.50 Ratings	9.10 Ratings
Custom reports	6.00 Ratings	8.60 Ratings

Lead Management

Comparison of Lead Management features of Product A and Product B
	Cordial - Ratings	Mautic (open source) 8.4 Ratings 7% above category average
Lead nurturing automation	00 Ratings	8.50 Ratings
Lead scoring and grading	00 Ratings	8.50 Ratings
Data quality management	00 Ratings	8.50 Ratings
Automated sales alerts and tasks	00 Ratings	8.10 Ratings

Campaign Management

Comparison of Campaign Management features of Product A and Product B
	Cordial - Ratings	Mautic (open source) 8.6 Ratings 15% above category average
Calendaring	00 Ratings	8.10 Ratings
Event/webinar marketing	00 Ratings	9.10 Ratings

Social Media Marketing

Comparison of Social Media Marketing features of Product A and Product B
	Cordial - Ratings	Mautic (open source) 7.5 Ratings 0% below category average
Social sharing and campaigns	00 Ratings	7.50 Ratings
Social profile integration	00 Ratings	7.50 Ratings

Platform & Infrastructure

Comparison of Platform & Infrastructure features of Product A and Product B
	Cordial - Ratings	Mautic (open source) 6.0 Ratings 22% below category average
API	00 Ratings	7.50 Ratings
Role-based workflow & approvals	00 Ratings	8.10 Ratings
Customizability	00 Ratings	7.90 Ratings
Integration with Salesforce.com	00 Ratings	4.60 Ratings
Integration with Microsoft Dynamics CRM	00 Ratings	4.00 Ratings
Integration with SugarCRM	00 Ratings	4.00 Ratings

Best Alternatives
	Cordial	Mautic (open source)
Small Businesses	Mad Mimi Score 10.0 out of 10	Vbout Score 9.9 out of 10
Medium-sized Companies	VerticalResponse Score 10.0 out of 10	PFL Direct Mail Platform Score 9.0 out of 10
Enterprises	Emma by Marigold Score 9.4 out of 10	PFL Direct Mail Platform Score 9.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Cordial	Mautic (open source)
Likelihood to Recommend	6.0 (0 ratings)	10.0 (0 ratings)

User Testimonials
	Cordial	Mautic (open source)
Likelihood to Recommend	HELPFUL: - Adding browse events to our website and subsequent automated trigger emails. - A/B testing on subject lines for automated templates. - Scheduling emails in the user's time zone. NOT HELPFUL: - A/B testing on subject lines for batch (manual) messages. - Sending to users based on their optimal email open patterns. - Stage vs Production interaction. Incentivized Nichole Aramapakul Creative Marketing Director Read full review	Mautic is well suited for users who do not require a lot of maintenance on the technical areas and have only the general requirements of the email marketing sector. In case the users have more precise requirements and are more focussed on the quality and a proper quantitative analysis, Mautic would not be an ideal choice. In other words for small companies Mautic would be an idea choice where the budget is a constraint and the extent of use is low but in cases where budget is not really a constraint against the performance and quality, Mautic would not be an ideal choice. Gulam Gaus Warsi Marketing Specialist Read full review
Pros	The UI is very clean and simple. Allow for easy navigation. The sculpt tool in Cordial allows for easy email creation. Incentivized Verified User Anonymous Read full review	Mautic is very good at the tagging system. Mautic is very good at tracking website visitors. Visitors are first marked as unknown, however, once you get a signup Mautic automatically updates their profile. Incentivized Shawngela Pierce Life Coach \| Public Speaker Read full review
Cons	No direct sign up available. No information about pricing. Too pricy. Incentivized Mohammed Anzil Founder and Chief Editor Read full review	Reporting can be very misleading sometimes, but you just need to get the hang of it When emailing, you need to know the exact time zone the server is set on, because it may not send the task when you think it would. We think it may have more room to add more templates, the one the platform has turned boring over time— I think it would be an interesting update. Incentivized Jimmy Guillermo Periodista \| Publicista \| Analista de Inbound Marketing y Campañas Inbound Read full review
Alternatives Considered	Simple tool and navigation, real-time results, client success team. Incentivized Berlynn Pierce CRM & Email Marketing Read full review	Salesforce and Dynamics may be fine if you can afford them, but don't offer much more than what you get from Mautic, for free and with total control and longer term active development. SugarCRM ended development and maintenance of their Community Edition around 2018. The long-term roadmaps for free versions of SugarCRM or its forks were very unclear Peter Verkooijen Managing Director Read full review
Return on Investment	Enabled us to create more personalized customer touchpoints to further improve our CX. Optimization of messaging/content through A/B or MVT testing in smaller batches. Incentivized Verified User Anonymous Read full review	Automating interactions with clients in an early funnel stage Focusing your sales team on the best qualified leads Influencing purchase decisions along the customer journey Dirk Spannaus Cofounder and CEO Read full review
ScreenShots	Cordial Screenshots