CoSchedule Marketing Suite vs. Extensis Portfolio

CoSchedule does more than just content planning, it helps you organize your content, betters your content with headline analyzers, and allows you to organize your work and marketing calendars as well. If your organization is in a spot where you need a well-rounded tool to help with content, marketing, or even task organization, CoSchedule might be the right fit.

Incentivized

Extensis Portfolio is perfect for organizing photos as long as everything is keyworded correctly. If it is not part of a group's workflow to add a description or keywords to your photos, then you'd be dumping your photos into a pool with no way to search for them. Extensis Portfolio is best utilized when you give it the ability to help you search (by keywords yourself).

Incentivized

• Best time to post is great at updating to when we get the most engagement by platform
• Requeue tool to slate out additional posts for a given piece of content is a huge time saver
• Aggregate analytics tool shows us a peek across our posts on a given platform that's actually easier to read than the platform itself

Incentivized

• Watch folders: Extensis allows for multiple watch folders to be commissioned on a variety of network connected data shares--NAS, direct connect external HDs, etc.. We have our workflow such that each photographer can upload their job into their own folder, and Portfolio automatically injests the image assets.
• Metadata injecting: a key component of our archiving needs are met with Portfolio's fully- customizatable and automatic metadata injection. This allows us to set standard fields across all the assets, while also allowing for custom variations in categories, keywords, and tags. Absolutely key to our workflow.
• Integration with Adobe CC is seamless through the built-in connector.
• Finally, the support team is OUTSTANDING! We absolutely LOVE our support engineer. We are a small org compared to the rest of his portfolio, but he always puts in the extra effort and takes the time to allow us to feel like we are totally supported.

Incentivized

• The import Google Doc to WordPress functionality never worked successfully or reliably for me. So I just manually copy and paste Google Docs to the WordPress editor instead.
• The social sharing counter was not that helpful, because it only counted Facebook and Google+. Who uses Google+ anymore? Plus, now they don't even show the social counter in the monthly calendar view. so you can't see the numbers without doing some extra digging.
• In the monthly calendar view, some titles get cut off if they don't wrap cleanly in the day's box. So I would make it look cleaner instead of having words broken up by a hyphen.

Incentivized

• Learning curve. It can be very intimidating and difficult to learn for people who are not experienced with similar software.
• Ease of adding new users. It's currently a long process to bring anyone new onto the platform. We have to go through our DAM manager and only they have the ability to add or remove people.
• Thumbnail previews sometimes blank. Sometimes the thumbnails for photos don't load or need to be refreshed manually, which can be frustrating when needing to search through multiple folders and photos.

Incentivized

The interface is very intuitive, from setting up social profiles, to posting, to tags, to optimizing for best day/time to post. It's super easy to scan the aggregate analytics. The calendar is very easy to grok at a glance, and the more advanced functionality is intuitive to set up.

Incentivized

I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.

Incentivized

Because our organization tends to run software on older equipment, finding someone to support our particular configuration was a challenge. Additionally, trying to explain to someone In tech support about our issues was difficult because a lot of the issues were quirks within the software that had to be seen to be understood.

Incentivized

CoSchedule is definitely a more powerful marketing tool than Loomly or Buffer, which are more dedicated to straight social media scheduling. I preview the calendar overview offered by CoSchedule, which makes it easy to see everything at a glance. PromoRepublic is similar but has the added Canva-type integration, which makes it more appealing to our clients who want to be able to easily put together their own images. CoSchedule is a bit pricy, which can be prohibitive for clients who don't pay in dollars.

Incentivized

We have been with Extensis for many years-- so the comparisons are outdated at this point. Companies like WebDAM, Adobe's Lightroom, mediavalet, and others, just don't have the robust catalogue management Portfolio does. There is a solidness and assurance of functionality we experience when using Portfolio-- nothing clunky or web-cloud shaky

Incentivized

• Operationally, it is easier and faster to train new staff and get them comfortable in their roles and with their projects.
• We are producing more content, faster.
• We are more aware of what everyone else in the department is working on.

Incentivized

• Allows quick and easy image and asset searches.
• Has been an invaluable tool for our organization by freeing up database employees to tackle other tasks.

Incentivized