CoSchedule Marketing Suite vs. Google Calendar

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CoSchedule Marketing Suite
Score 10.0 out of 10
N/A
CoSchedule provides a content calendar, content optimization, and contentmarketing products, with users among 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value.N/A
Google Calendar
Score 9.5 out of 10
N/A
Google Calendar is a time-management and scheduling calendar service, from Google, available as part of its productivity tool suite.N/A
Pricing
CoSchedule Marketing SuiteGoogle Calendar
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CoSchedule Marketing SuiteGoogle Calendar
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CoSchedule Marketing SuiteGoogle Calendar
Considered Both Products
CoSchedule Marketing Suite
Chose CoSchedule Marketing Suite
Hootsuite has gotten soooooo expensive in relation to the functionality it provides. The value is just not there compared to when prices were lower for SMBs.

In contrast, CoSchedule Marketing Suite provides huge value for the price and the tiered pricing based on users, number …
Chose CoSchedule Marketing Suite
CoSchedule is definitely a more powerful marketing tool than Loomly or Buffer, which are more dedicated to straight social media scheduling. I preview the calendar overview offered by CoSchedule, which makes it easy to see everything at a glance. PromoRepublic is similar but …
Chose CoSchedule Marketing Suite
CoSchedule offers a lot more than some of its competitors, but you have to evaluate what your organization needs and doesn't need. For some organizations, they only need a content planner for social media, and CoSchedule might not be the best fit due to price compared to some …
Chose CoSchedule Marketing Suite
CoSchedule provides collaborative planning of projects. The calendar view is very well designed. Meetings and tasks can be scheduled and tracked easily. Whatever is being done, no matter how big the task/project is, it gives a bird-eye view of everything. Additionally, it also …
Chose CoSchedule Marketing Suite
After trying other social media scheduling tools, CoSchedule is my favorite. Like I said previously, it fills the gaps I've found in other tools. I feel more organized with CoSchedule and prefer their mobile app as well.
Chose CoSchedule Marketing Suite
CoSchedule better supports the content creation and redistribution of content activities. The best thing was that you can get it all automated here, while other tools do not provide with support. I would say CoSchedule is one of the best tools for managing both content and …
Chose CoSchedule Marketing Suite

Crescendo has some very powerful features such as a built in editor that provides a simpler editing suite than Wordpress, especially valuable for contributors. The fact that it has multiple levels of contributor/author/editor is a real plus. There is also a comments box that …

Google Calendar
Chose Google Calendar
I've used Apple Calendar before, and it's ok for my phone, but for doing things on my computer, I trust google calendar much more.
Chose Google Calendar
I have used iCal for apple. I like this better because I don’t always have to put in the dates when things are due. It die that for me.
Chose Google Calendar
Google Calendar is a close competitor and I think wins in certain categories like general appearance and enabling focus hours & working hours. However, Microsft 365's calendar just seems like it has been built out more with a focus on business use case (despite still having …
Chose Google Calendar
I haven't extensively used any other products similar to Google Calendar, but I do prefer the interface more than Calendly
Chose Google Calendar
Aside from being easier to use, Google Calendar appears to be more organized. To avoid having to move between daily, weekly, and monthly views, I prefer that numerous views are available at a time. Because it syncs with Google Meet, it's really simple not just to schedule …
Chose Google Calendar
Google Calendar is better than Microsoft 365 in pretty much every aspect of the product. Microsoft Outlook's user interface is slow, non-intuitive, and even stressful to use in the long term, while Google Calendar is fast, responsive, and intuitive.
Chose Google Calendar
Google Calendar is more user-friendly. ClickUp is more for professionals and those who have the computer knowledge to add detailed information. Google Calendar is more versatile and more commonly used among individuals and businesses. Easily connect with other applications.
Chose Google Calendar
There are a lot of overlapping similarities between iCal and Google Calendar, which made it difficult to land on one at first. Ultimately, since we have some folks in Apple environments and some in Microsoft environments, Google was the best option to bridge those workspaces. …
Chose Google Calendar
Compared to Microsoft 365 Outlook calendar, Google Calendar is much fresher and vibrant and easy on the eye.
It feels much less cumbersome than 365 products.
It is easier to add & schedule events and invite colleagues and clients.
Chose Google Calendar
Notion is great for organizing personal tasks, which Google Calendar isn't the best for. However, Google Calendar is the best for co-working due to its direct Google Meets links, simplicity, and ability to view other people's schedules. Google Calendar is also better to access …
Chose Google Calendar
Google Calendar is much easier to use than iCal in my experience simply because it is more reliable. It particularly seems to work better with the Microsoft suite of products as some of my coworkers who lean on iCal occasionally miss meeting invites as they don't sync correctly …
Chose Google Calendar
Most of the other services we would use don't have the same integration with other Google services that Google Calendar has. The ability to view and set things from your email is very convenient. So is the ability to have your notifications automatically show up on an Android …
Chose Google Calendar
outlook is more cumbersome and kind of sucks on mobile in my experience
Chose Google Calendar
Google Calendar is easy to use & so convenient. I find other calendars clunky.
Chose Google Calendar
Google Calendar seems much cleaner and easily syncs to multiple devices. I like that there are multiple views available at a time so as to not have to switch back and forth between daily/weekly/monthly views. The fact that it syncs with Google Meet makes it very easy to not …
Chose Google Calendar
As mentioned, Google Calendar is connected with other Google products. It is a great environment (workspace) which makes our work easier. It is available on desktop and mobile phones. Other time management tools might be outstanding in terms of feature or design but no one beat …
Features
CoSchedule Marketing SuiteGoogle Calendar
Content Creation
Comparison of Content Creation features of Product A and Product B
CoSchedule Marketing Suite
7.3
Ratings
10% below category average
Google Calendar
-
Ratings
Ideation5.00 Ratings00 Ratings
Content collaboration7.00 Ratings00 Ratings
Content calendar10.00 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
CoSchedule Marketing Suite
10.0
Ratings
21% above category average
Google Calendar
-
Ratings
Content distribution10.00 Ratings00 Ratings
Content promotion10.00 Ratings00 Ratings
Content automation10.00 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
CoSchedule Marketing Suite
10.0
Ratings
24% above category average
Google Calendar
-
Ratings
Closed-loop tracking and reporting10.00 Ratings00 Ratings
Content performance analytics10.00 Ratings00 Ratings
Best Alternatives
CoSchedule Marketing SuiteGoogle Calendar
Small Businesses
Vyond
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Score 8.7 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
Vyond
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Score 8.7 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
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Score 8.7 out of 10
Microsoft 365
Microsoft 365
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CoSchedule Marketing SuiteGoogle Calendar
Likelihood to Recommend
10.0
(0 ratings)
9.4
(0 ratings)
Usability
10.0
(0 ratings)
9.0
(0 ratings)
Support Rating
9.0
(0 ratings)
-
(0 ratings)
User Testimonials
CoSchedule Marketing SuiteGoogle Calendar
Likelihood to Recommend
CoSchedule does more than just content planning, it helps you organize your content, betters your content with headline analyzers, and allows you to organize your work and marketing calendars as well. If your organization is in a spot where you need a well-rounded tool to help with content, marketing, or even task organization, CoSchedule might be the right fit.
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For small businesses or personal use, it works out well. The whole idea of a free platform on a free service is very alluring, especially if you don't have high end or high tech services for such a program already. Calendar would work in most business, school, and personal situations to keep track of where you're headed.
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Pros
  • Best time to post is great at updating to when we get the most engagement by platform
  • Requeue tool to slate out additional posts for a given piece of content is a huge time saver
  • Aggregate analytics tool shows us a peek across our posts on a given platform that's actually easier to read than the platform itself
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  • Makes it easy to schedule meetings and block off time
  • I can see everyone in my org's calendar's as well which makes it convenient when scheduling calls with multiple people so I can see when they have overlapping availabilities.
  • Integration with Zoom and Microsoft Teams for video calls that can be added from the calendar invite itself
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Cons
  • The import Google Doc to WordPress functionality never worked successfully or reliably for me. So I just manually copy and paste Google Docs to the WordPress editor instead.
  • The social sharing counter was not that helpful, because it only counted Facebook and Google+. Who uses Google+ anymore? Plus, now they don't even show the social counter in the monthly calendar view. so you can't see the numbers without doing some extra digging.
  • In the monthly calendar view, some titles get cut off if they don't wrap cleanly in the day's box. So I would make it look cleaner instead of having words broken up by a hyphen.
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  • Being able to group a team much easier so I don't have to add the same people over and over again without having to have access right to create a Google group
  • Room or space management, because of repeating events the rooms of the office tend to be always "occupied" but not everyone is there due to how the new hybrid way of working is
  • Better way of working together in the calendar events where it's easier for the team to prepare if I give a clearer better UI of all the documents/presentations they might need to look over
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Usability
The interface is very intuitive, from setting up social profiles, to posting, to tags, to optimizing for best day/time to post. It's super easy to scan the aggregate analytics. The calendar is very easy to grok at a glance, and the more advanced functionality is intuitive to set up.
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It's a bit outdated on how things should be working, the UI per say hasn't changed much and I believe there is still a lot more room for improvement in how the calendar shows, the creating process, the parameters on setting up an event and it could be better integrated with the g-suite and other tools
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Support Rating
I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.
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No answers on this topic
Alternatives Considered
CoSchedule is definitely a more powerful marketing tool than Loomly or Buffer, which are more dedicated to straight social media scheduling. I preview the calendar overview offered by CoSchedule, which makes it easy to see everything at a glance. PromoRepublic is similar but has the added Canva-type integration, which makes it more appealing to our clients who want to be able to easily put together their own images. CoSchedule is a bit pricy, which can be prohibitive for clients who don't pay in dollars.
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Google Calendar is a close competitor and I think wins in certain categories like general appearance and enabling focus hours & working hours. However, Microsft 365's calendar just seems like it has been built out more with a focus on business use case (despite still having many grievances with Microsoft 365).
Read full review
Return on Investment
  • Operationally, it is easier and faster to train new staff and get them comfortable in their roles and with their projects.
  • We are producing more content, faster.
  • We are more aware of what everyone else in the department is working on.
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  • Very significant improvement in employee productivity (more than 10%), because people spend much less time arranging meetings.
  • Essential tool to develop remote work within the company during Covid.
  • No need to build an email infrastructure (significant cost reduction in IT infrastructure).
Read full review
ScreenShots

CoSchedule Marketing Suite Screenshots

Screenshot of Calendar Organizer: Visualizes everything in real time, and shows every project on a unified calendar of record. Helps to keep stakeholders in the know and pivot quickly when priorities change.Screenshot of Content Organizer: Eliminates content bottlenecks from idea to promotion. Optimizes the editorial process, and centralizes publishing and promotion by connecting marketing tools.Screenshot of Work Organizer: Maximizes resources by implementing consistent, defined workflows to speed up production and identify how urgent changes impact proactively planned work.Screenshot of Asset Organizer: Catalogs and maintains control of brand assets with customized taxonomies to find, update, and share files. Folders and files can be shared with stakeholders to make sure work is up-to-date.Screenshot of Idea Board: Used to write down ideas, take in requests, and prioritize the projects that are up-next, before giving them a publish date and putting them on the calendar organizer.Screenshot of An AI-powered Marketing Intelligence Assistant that can be used to write first-draft copy, complete work faster, and generate new ideas.