CoSchedule Marketing Suite vs. Sprinklr Marketing

CoSchedule Marketing Suite

Sprinklr Marketing

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
CoSchedule Marketing Suite	Score 10.0 out of 10	N/A	CoSchedule provides a content calendar, content optimization, and contentmarketing products, with users among 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value.	N/A
Sprinklr Marketing	Score 8.0 out of 10	N/A	Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. Content planning and scheduling…	N/A

Pricing

CoSchedule Marketing Suite

Sprinklr Marketing

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
CoSchedule Marketing Suite	Sprinklr Marketing
Free Trial
No	No
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	CoSchedule Marketing Suite	Sprinklr Marketing
Considered Both Products	CoSchedule Marketing Suite Verified User Anonymous Chose CoSchedule Marketing Suite Hootsuite has gotten soooooo expensive in relation to the functionality it provides. The value is just not there compared to when prices were lower for SMBs. In contrast, CoSchedule Marketing Suite provides huge value for the price and the tiered pricing based on users, number … Incentivized Helpful? Kèlene Poyurs Co-Founder Chose CoSchedule Marketing Suite CoSchedule is definitely a more powerful marketing tool than Loomly or Buffer, which are more dedicated to straight social media scheduling. I preview the calendar overview offered by CoSchedule, which makes it easy to see everything at a glance. PromoRepublic is similar but … Incentivized Helpful? Ben Caplan Risk Manager, and Insurance Agent Chose CoSchedule Marketing Suite CoSchedule offers a lot more than some of its competitors, but you have to evaluate what your organization needs and doesn't need. For some organizations, they only need a content planner for social media, and CoSchedule might not be the best fit due to price compared to some … Incentivized Helpful? Verified User Anonymous Chose CoSchedule Marketing Suite CoSchedule provides collaborative planning of projects. The calendar view is very well designed. Meetings and tasks can be scheduled and tracked easily. Whatever is being done, no matter how big the task/project is, it gives a bird-eye view of everything. Additionally, it also … Incentivized Helpful? Alexa Tsongranis Founder Chose CoSchedule Marketing Suite After trying other social media scheduling tools, CoSchedule is my favorite. Like I said previously, it fills the gaps I've found in other tools. I feel more organized with CoSchedule and prefer their mobile app as well. Incentivized Helpful? Kinga Odziemek Owner Chose CoSchedule Marketing Suite CoSchedule better supports the content creation and redistribution of content activities. The best thing was that you can get it all automated here, while other tools do not provide with support. I would say CoSchedule is one of the best tools for managing both content and … Incentivized Helpful? Jeremy Miller Brand Builder & Keynote Speaker Chose CoSchedule Marketing Suite Hootsuite Pro and Buffer Incentivized Helpful? Al Schoneman Content Marketing Manager Chose CoSchedule Marketing Suite Crescendo has some very powerful features such as a built in editor that provides a simpler editing suite than Wordpress, especially valuable for contributors. The fact that it has multiple levels of contributor/author/editor is a real plus. There is also a comments box that … Incentivized Helpful?	Sprinklr Marketing Verified User Anonymous Chose Sprinklr Marketing We are also using Modern Engagement and both products combined together give us a perfect overview of paid&organic media performance. Incentivized Helpful? Verified User Anonymous Chose Sprinklr Marketing This tool was much easier to implement and understand for my team. Incentivized Helpful? Joseph Alleruzzo Director, Client Lead Chose Sprinklr Marketing Sprinklr is a more effective solution in terms of campaign operations for larger networks who operate at scale. Incentivized Helpful? Robert Lange Head of Paid Media & Social Media Consultant, Strategist Chose Sprinklr Marketing We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic … Incentivized Helpful? Verified User Anonymous Chose Sprinklr Marketing We selected the Advertising product because we were using the other products listed. I personally haven't used the Modern Care product but the customer service team loves it. I like using the Research and Engagement tools more as they feel less time-intensive to set up and use. Incentivized Helpful? Verified User Anonymous Chose Sprinklr Marketing There are none, otherwise we would have switched. Incentivized Helpful? Verified User Anonymous Chose Sprinklr Marketing I definitely prefer the native platform ad managers over Spredfast. They are much easier to use and saves me time and frustration. I usually just give up with Spredfast after I get so many errors that I can't figure out. I never have to worry that my ad is not running when I … Incentivized Helpful? Verified User Anonymous Chose Sprinklr Marketing We use each of our tools for distinct projects and Sprinklr is the main social tool that we use, primarily because of the 'social listening' component which allows us to see where the conversation is among our competitors. This is critical in developing our positioning on … Incentivized Helpful? Alejandro Mac Swiney Regional Brand Marketing Manager Latin America Chose Sprinklr Marketing I used Social Bakers in the past, but at this moment we use Sprinklr, and I like the platform. Incentivized Helpful? Verified User Anonymous Chose Sprinklr Marketing Not part of decision making. Sprinklr was already implemented when I became involved with the platform. Incentivized Helpful? MB Marena Bitz Social Media Strategist Chose Sprinklr Marketing I have never used another product aside from Sprinklr Marketing. Incentivized Helpful? Alissa Calomino Senior Business Solutions Owner for Marketing Technology Chose Sprinklr Marketing I've only used the free version of Hootsuite and Sprinklr had many more functions than that (though Sprinklr was paid so not really and apples to apples comparison). HubSpot was more of a web content tool with social plugins which were fine but nothing special. Sprinklr was … Incentivized Helpful? Verified User Anonymous Chose Sprinklr Marketing Sprinklr is above and beyond all other platforms currently on the market. No other platform meets the capabilities. Incentivized Helpful?

Features

CoSchedule Marketing Suite

Sprinklr Marketing

Content Creation

Comparison of Content Creation features of Product A and Product B
	CoSchedule Marketing Suite 7.3 Ratings 10% below category average	Sprinklr Marketing 7.0 Ratings 14% below category average
Ideation	5.00 Ratings	5.00 Ratings
Content collaboration	7.00 Ratings	8.20 Ratings
Content calendar	10.00 Ratings	9.60 Ratings
Approval workflows	00 Ratings	5.00 Ratings
Network for content licensing/production	00 Ratings	7.30 Ratings

Content Publishing

Comparison of Content Publishing features of Product A and Product B
	CoSchedule Marketing Suite 10.0 Ratings 21% above category average	Sprinklr Marketing 8.0 Ratings 1% below category average
Content distribution	10.00 Ratings	7.30 Ratings
Content promotion	10.00 Ratings	8.10 Ratings
Content automation	10.00 Ratings	9.10 Ratings
Content hub	00 Ratings	9.10 Ratings
Forms / Gated content	00 Ratings	5.50 Ratings
Embedded CTAs	00 Ratings	9.10 Ratings

Content Reporting & Analytics

Comparison of Content Reporting & Analytics features of Product A and Product B
	CoSchedule Marketing Suite 10.0 Ratings 24% above category average	Sprinklr Marketing 8.5 Ratings 8% above category average
Closed-loop tracking and reporting	10.00 Ratings	8.50 Ratings
Content performance analytics	10.00 Ratings	9.60 Ratings
Audience profiling and targeting	00 Ratings	8.10 Ratings
Campaign optimization dashboard	00 Ratings	7.70 Ratings
Competitive analytics	00 Ratings	8.50 Ratings

Best Alternatives
	CoSchedule Marketing Suite	Sprinklr Marketing
Small Businesses	Vyond Score 8.7 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10
Medium-sized Companies	Vyond Score 8.7 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10
Enterprises	Vyond Score 8.7 out of 10	Vyond Score 8.7 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	CoSchedule Marketing Suite	Sprinklr Marketing
Likelihood to Recommend	10.0 (0 ratings)	7.0 (0 ratings)
Usability	10.0 (0 ratings)	- (0 ratings)
Support Rating	9.0 (0 ratings)	8.0 (0 ratings)

User Testimonials
	CoSchedule Marketing Suite	Sprinklr Marketing
Likelihood to Recommend	CoSchedule does more than just content planning, it helps you organize your content, betters your content with headline analyzers, and allows you to organize your work and marketing calendars as well. If your organization is in a spot where you need a well-rounded tool to help with content, marketing, or even task organization, CoSchedule might be the right fit. Incentivized Ben Caplan Risk Manager, and Insurance Agent Read full review	Sprinklr Modern Marketing is a great tool to gauge the competitive landscape on certain topics that your company may want to be known for. It is also great at indicating the share of voice % based on the amount of mentions in the social landscape. Linkedin API has many limitations though which is our most important social platform Incentivized Verified User Anonymous Read full review
Pros	Best time to post is great at updating to when we get the most engagement by platform Requeue tool to slate out additional posts for a given piece of content is a huge time saver Aggregate analytics tool shows us a peek across our posts on a given platform that's actually easier to read than the platform itself Incentivized Verified User Anonymous Read full review	Allows you to share and suggest pieces of content to other entities within the organization. Has great reporting with lots of filters to drill down to the information you need. It's easy to schedule posts and see them within the planner so you know you have your week or month covered. It's also easy to move things around if you need to reschedule something to a later date. Incentivized Corey Walker Marketing Specialist Read full review
Cons	The import Google Doc to WordPress functionality never worked successfully or reliably for me. So I just manually copy and paste Google Docs to the WordPress editor instead. The social sharing counter was not that helpful, because it only counted Facebook and Google+. Who uses Google+ anymore? Plus, now they don't even show the social counter in the monthly calendar view. so you can't see the numbers without doing some extra digging. In the monthly calendar view, some titles get cut off if they don't wrap cleanly in the day's box. So I would make it look cleaner instead of having words broken up by a hyphen. Incentivized Brandon Weaver Head of Content Read full review	Sprinklr Marketing could be better at publishing, specifically with Instagram publishing and accessibility Sprinklr Marketing needs to further develop its Instagram Story reporting for data and insights Sprinklr Marketing needs to further develop its Facebook Events reporting for data and insights Incentivized MB Marena Bitz Social Media Strategist Read full review
Usability	The interface is very intuitive, from setting up social profiles, to posting, to tags, to optimizing for best day/time to post. It's super easy to scan the aggregate analytics. The calendar is very easy to grok at a glance, and the more advanced functionality is intuitive to set up. Incentivized Verified User Anonymous Read full review	No answers on this topic
Support Rating	I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums. Incentivized Ben Caplan Risk Manager, and Insurance Agent Read full review	Very responsive team, always ready to jump on a call or provide any other ad-hoc support, both for the central team as well as for the markets. I appreciate the opportunity to organise onboarding calls with the markets when we identify any needs in terms of trainings/upskilling Incentivized Verified User Anonymous Read full review
Alternatives Considered	CoSchedule is definitely a more powerful marketing tool than Loomly or Buffer, which are more dedicated to straight social media scheduling. I preview the calendar overview offered by CoSchedule, which makes it easy to see everything at a glance. PromoRepublic is similar but has the added Canva-type integration, which makes it more appealing to our clients who want to be able to easily put together their own images. CoSchedule is a bit pricy, which can be prohibitive for clients who don't pay in dollars. Incentivized Kèlene Poyurs Co-Founder Read full review	We selected the Advertising product because we were using the other products listed. I personally haven't used the Modern Care product but the customer service team loves it. I like using the Research and Engagement tools more as they feel less time-intensive to set up and use. Incentivized Verified User Anonymous Read full review
Return on Investment	Operationally, it is easier and faster to train new staff and get them comfortable in their roles and with their projects. We are producing more content, faster. We are more aware of what everyone else in the department is working on. Incentivized Nate Casimiro Marketing Operations Manager Read full review	Measurable and easy to see clicks and actions taken on ads lends to a positive or negative ROI depending on the call to action. As far as the cost of the tool, it's good to manage and control many users so I'd say this is a positive ROI. Incentivized Alissa Calomino Senior Business Solutions Owner for Marketing Technology Read full review
ScreenShots	CoSchedule Marketing Suite Screenshots