Countly vs. Localytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Countly
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
Countly is a product analytics solution and innovation enabler that helps teams track product performance and customer journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, Countly helps the user to innovate and enhance products to provide personalized and customized customer experiences, and meet key business and revenue goals. Countly empowers companies of any size or location to grow their business by helping them securely process billions of…N/A
Localytics
Score 6.0 out of 10
N/A
Upland Localytics helps you connect with mobile app customers on a deeper, more meaningful level.
$95
Per Application Per Month
Pricing
CountlyLocalytics
Editions & Modules
Countly Enterprise Edition
Personalized Plans
per month per data point
Countly Community Edition
Free Forever
Localytics
$95.00
Per Application Per Month
Offerings
Pricing Offerings
CountlyLocalytics
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsCustomizable, with free Community Edition (free forever) and free Enterprise Edition trial (free for 1 Month).
More Pricing Information
Community Pulse
CountlyLocalytics
Considered Both Products
Countly
Chose Countly
Google Analytics is a big giant and Countly has impressed me with its features. I say well done.
Chose Countly
Countly have two main elements that make it the better option. First is open sourced so you can edit with code new options and new events, also you can use a variety of plugins depending of the necessities of the users and the objectives of every analysis. The second …
Chose Countly
Well, Countly is open-source. It got a very helpful community in its back that will surely help you on your projects. Countly is known for its mobile analytics and marketing platform for businesses. It excels at mobile data analysis and working directly with customers to boost …
Chose Countly
Matomo has poor integrations and SDK support compared to Countly. It is also significantly harder to set up compared to Countly. There have also been complaints about Matomo having security flaws. Additionally, Matomo seemed to lack common analytics platform features, like …
Localytics
Chose Localytics
We have not used other products but are going to start exploring making a switch to a new platform.
Chose Localytics
Also used Adobe Marketing Suite for App Measurement. This was useful because it can be correlated with on site usage. But it required a more depth implementation and is more expensive.
Best Alternatives
CountlyLocalytics
Small Businesses
Fullstory
Fullstory
Score 9.1 out of 10
OneSignal
OneSignal
Score 8.0 out of 10
Medium-sized Companies
Whatfix
Whatfix
Score 8.2 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Enterprises
Whatfix
Whatfix
Score 8.2 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CountlyLocalytics
Likelihood to Recommend
8.0
(0 ratings)
6.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(0 ratings)
Support Rating
7.0
(0 ratings)
3.0
(0 ratings)
User Testimonials
CountlyLocalytics
Likelihood to Recommend
Countly is wonderful. It mhas affordable options for startups that are experimenting with event and market-tracking services that can't afford more expensive services but do have the cloud credits to operate Countly. For later-stage companies that have the money, but not the time to set up a service like this, a service like Amplitude, Segment, or Mixpanel may be a better alternative.
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It is a great product for a smaller team to integrate into their app to start getting some in-depth analytics. The web interface is a great analytics tool without the need for writing SQL. Lack of Unity support makes it a lesser choice for mobile gaming. Like many third-party products, once data needs become substantial, the business will likely outgrow Localytics and will move towards an in-house solution.
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Pros
  • It helps in understanding the user journey.
  • Customer attributes and persona is also a good feature.
  • Analytics & attribution as well real time user data.
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  • Great web interface which provides a couple of levels of pivoting and filtering of data
  • Straight-forward integration for simpler use cases
  • Access to raw data through S3 for use in your own data pipeline
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Cons
  • Bad UI - The UI is quite outdated and poorly designed, which was one of the principal reasons for us moving away from Countly.
  • Some poor documentation - 3rd-party documentation and tutorials for some of their mobile SDKs are better than Countly's own documentation.
  • Server requirements can be a bit high - For startups with trial credits on cloud computing services, this may not be a problem. Otherwise, Countly can get as expensive as hosted services like Segment and Mixpanel.
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  • The biggest thing I would like to see with Localytics is the capability for more correlations. The limited amount of correlations available does restrict the type of analyses that could be done with the data.
  • An easier interface to move data into Microsoft Excel would be very useful, rather than creating annoying workarounds.
  • More/better automatically scheduled reporting, as well as an Excel plug-in to access the data rather than being restricted to the Localytics interface.
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Likelihood to Renew
No answers on this topic
There is a lot of competition. I would renew if there isn't anything more exceptional that would justify the re-coding and implementation load costs
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Support Rating
Countly practically does everything you need it to do. However, it can have challenges of its own sometimes.
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It would take several weeks to hear back from the billing team. It took 3 months to resolve an invoice last year. Their technical support is very responsive. I would typically get a response in under 24 hrs.
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Alternatives Considered
Well, Countly is open-source. It got a very helpful community in its back that will surely help you on your projects. Countly is known for its mobile analytics and marketing platform for businesses. It excels at mobile data analysis and working directly with customers to boost engagement. Its main job in "user retention" is to assist you to comprehend custom activity in any component of your app and communicating that data to the server. Its user-friendly and well-designed app features improve consumer happiness. Unique features like in-app activity tracking and analysis can increase in-app usability and user experience, resulting in higher retention and income.
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We have not used other products but are going to start exploring making a switch to a new platform.
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Return on Investment
  • Allowed me to understand my customer on a deeper level
  • Allowed me to tweak my content and sales pages
  • Allowed me to better understand my target market.
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  • We have seen an increase in usage by sending targeted push notifications.
  • For our purposes we don't need as many features as they offer.
  • We have an overall negative ROI from Localytics.
Read full review
ScreenShots

Countly Screenshots

Screenshot of Overview - Product analytics platform to understand and enhance customer journeys in web, desktop and mobile applicationsScreenshot of Dashboard - Visualise metrics that matter the most to your businessScreenshot of User Profiles - Explore your product analytics data with individual user detailScreenshot of Crashes - Always be on top of crashes and exceptions in your applications, and resolve them quicklyScreenshot of Funnels - Track step-by-step goal completion rates inside your applicationScreenshot of Performance Monitoring - Keep track of your applications' network requests, perform code level profiling