Coupler.io vs. Informatica Intelligent Data Management Cloud

Coupler.io is great for automated data syncing from multiple platforms into a single destination. Using with Airtable is particularly helpful, given that there are not a lot of great options for dealing with deleted records.

Incentivized

Informatica Cloud is an excellent tool for freeing up trapped data in your internal systems and exporting it into a cloud data warehouse or SQL container. Especially if you have any internal SQL query generators that allow you to copy and paste into the Source setup. For example, we use Business Objects internally, and you can build out the query you need inside the firewall with that, then paste it into the query within Informatica Cloud while establishing the Source connection. This way you are not writing all your source parameters by hand, cutting new jobs setup time by 50%. Where Cloud will not suit you well is if you need significant visibility to the health of the system from a tracking, monitoring or error handling standpoint. Cloud will tell you it failed, maybe give you an example error, but has no further troubleshooting or diagnostic assistance to offer.

Incentivized

• Syncing data from multiple sources into one destination
• Quick setup and connection to accounts
• Transforming data during the sync process (allows you to create new formula-based fields based on source data)

Incentivized

• Informatica Cloud is a great tool for automating data imports. Raw data files can be scheduled to run at designated times, and using pre-built mappings ensures that the data goes into the system accurately each time.
• It is also a great tool for converting raw data into specific formatting. For example, configuring the mapping so that the first letter of a first, middle or last name is always capitalized.
• Additionally, Informatica Cloud has a built-in field-matching tool so that records that already exist are updated rather than having duplicates created.

Incentivized

• More options for triggering a sync (currently scheduled or manual)
• Additional data sources

Incentivized

• The User Interface can be a bit difficult to get in initial stages.
• Error messages are hard to understand which sometimes takes a lot of time for the resolution
• Cannot Implement complex SQL queries which should be fixed in future release.

Incentivized

It's amazing thing for marketers. Reduces technical workload, speeds up reporting.

Incentivized

I've never had trouble getting into contact with Informatica's support for technical help. I give it a nine because it does pretty well for mid to enterprise-scale workflows.

Incentivized

It's easy to use and easily configurable. Also, offers a lot of connectors.

Incentivized

Having used SQL Server Integration Services (SSIS) in the past, Informatica Cloud was a huge-step up in functionality, usability and performance. Hands-down, Informatica Cloud is a much more robust product overall. While SSIS is well-suited for specific instances (i.e. SQL Server-specific implementations), Informatica Cloud is a much better product as an overall integration/transformation tool.

Incentivized

• Reduced time to build reports
• Less technical dependency

Incentivized

• A positive impact is bringing more projects.
• Getting data out of various systems such as Salesforce.com or FTP and consolidating it into tables in one central database.
• Having the ability to run data transformation tasks (the equivalent of batch jobs in SF or stored procedures in SQL) on a schedule without consuming those resources on the target or source systems.

Incentivized