Coupler.io vs. Supermetrics

Coupler.io

Supermetrics

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Coupler.io	Score 10.0 out of 10	N/A	Coupler.io is a no-code data automation and analytics platform. It allows users to collect, organize, transform, visualize, and act on their business data. Coupler.io offers over 1800 data integrations with Microsoft Ads, Google Analytics, GoHighLevel, Xero, Pipedrive, Airtable, Shopify, and other popular platforms. It allows the automatic loading of data to Excel, BigQuery, Power BI, Tableau, etc. Coupler.io's integrations with AI agents…	$32 per month
Supermetrics	Score 10.0 out of 10	N/A	Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.	$29 per month per user

Pricing

Coupler.io

Supermetrics

Editions & Modules

Personal: $32
per month
Professional: $132
per month
Team: $259
per month
Business: $599
per month

Essential: $29
per month per user
Core: $159
per month per user

Offerings

Pricing Offerings
Coupler.io	Supermetrics
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

Discount of up to 25% for annual billing.

In addition to the basic licensing tiers, Supermetrics offers customized packages according to customer needs.

More Pricing Information

Community Pulse
	Coupler.io	Supermetrics
Considered Both Products	Coupler.io Vishal Dave Sr. Digital Marketer Chose Coupler.io It's easy to use and easily configurable. Also, offers a lot of connectors. Incentivized Helpful?	Supermetrics Verified User Anonymous Chose Supermetrics Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics … Incentivized Helpful? Verified User Anonymous Chose Supermetrics Supermetrics is more simple to set up and start using. It is also more lightweight - with a simple UI and use-case that prevents distraction or unnecessary features interfering with the core use-case. Incentivized Helpful? Verified User Anonymous Chose Supermetrics Google Analytics has the ability to send reports similar to Supermetrics, but the disadvantage is that it can send only a limited number of rows. The report sent has to be consolidated and then used. Instead, Supermetrics allows to edit the way of reporting easily through the … Incentivized Helpful? Trevor Irish Digital Marketing Analyst II Chose Supermetrics I use both of these services, but Supermetrics has more offerings than the base APIs provided by Google Data Studio. Supermetrics also allows for non-Google product APIs that have helped us develop much richer reports and tools. Also, for the paid APIs that can be used in Data … Incentivized Helpful? Lindsay Halsey Co-Founder Chose Supermetrics We transitioned from DashThis to Google Data Studio with Supermetrics for our monthly client reports. We found this new solution to be more flexible and customizable. We liked DashThis, however, too. Incentivized Helpful? Austin Voigt Senior Analyst - Paid Media Chose Supermetrics Supermetrics is definitely the most sophisticated and adaptable of the tools. It provides the most in-depth metrics reporting, the most accurate reporting, and the most detailed reporting across all of our platforms and campaigns. It is definitely worth the cost, if your … Incentivized Helpful?

Features

Coupler.io

Supermetrics

Cloud Data Integration

Comparison of Cloud Data Integration features of Product A and Product B
	Coupler.io 9.0 Ratings 12% above category average	Supermetrics - Ratings
Pre-built connectors	8.10 Ratings	00 Ratings
Connector modification	10.00 Ratings	00 Ratings
Support for real-time and batch integration	9.00 Ratings	00 Ratings
Monitoring console	9.00 Ratings	00 Ratings

Best Alternatives
	Coupler.io	Supermetrics
Small Businesses	Make Score 8.9 out of 10	Agency Analytics Score 9.9 out of 10
Medium-sized Companies	IBM App Connect Score 9.5 out of 10	Alteryx Platform Score 8.9 out of 10
Enterprises	IBM App Connect Score 9.5 out of 10	Alteryx Platform Score 8.9 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Coupler.io	Supermetrics
Likelihood to Recommend	10.0 (0 ratings)	10.0 (0 ratings)
Usability	10.0 (0 ratings)	- (0 ratings)

User Testimonials
	Coupler.io	Supermetrics
Likelihood to Recommend	Coupler.io is great for automated data syncing from multiple platforms into a single destination. Using with Airtable is particularly helpful, given that there are not a lot of great options for dealing with deleted records. Incentivized MH Matt Holbrook Operations Director Read full review	If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source. Incentivized Timothy McCormack VP, Media & Analytics Read full review
Pros	Syncing data from multiple sources into one destination Quick setup and connection to accounts Transforming data during the sync process (allows you to create new formula-based fields based on source data) Incentivized MH Matt Holbrook Operations Director Read full review	Supermetrics is easy to use, the ui is helpful for creating queries. Supermetrics allows to run the created queries on triggers. Supermetrics allows to connect with different data sources like Google analytics etc ., Supermetrics sends alert on the failure of queries to the desired email address Incentivized Verified User Anonymous Read full review
Cons	More options for triggering a sync (currently scheduled or manual) Additional data sources Incentivized MH Matt Holbrook Operations Director Read full review	Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them. No public data for LinkedIn. Definitely requires knowledge on how to use Google Data Studio. Incentivized Trevor Irish Digital Marketing Analyst II Read full review
Usability	It's amazing thing for marketers. Reduces technical workload, speeds up reporting. Incentivized Vishal Dave Sr. Digital Marketer Read full review	No answers on this topic
Alternatives Considered	It's easy to use and easily configurable. Also, offers a lot of connectors. Incentivized Vishal Dave Sr. Digital Marketer Read full review	Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment. Incentivized Verified User Anonymous Read full review
Return on Investment	Reduced time to build reports Less technical dependency Incentivized Vishal Dave Sr. Digital Marketer Read full review	Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system. Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics. Time! We save a lot of time on our monthly reports thanks to Supermetrics. Incentivized Lindsay Halsey Co-Founder Read full review
ScreenShots	Coupler.io Screenshots	Supermetrics Screenshots