cPanel headquartered in Houston provides website hosting providers with workload and server automation, as well as a management console for creating and launching websites, managing email and web files, and other administrative tasks.
I would recommend cPanel as it is a good tool for a medium-sized business. The licensing costs can be a bit high but you mostly get what you pay for. If you have a bit more of a large or complex web site/structure, there is a bit of a learning curve for administrators. Once you know what you're doing, it does what it does very well.
The costs can be a limiting factor for some businesses if you are not using a web hosting company that uses it. I have been experimenting with Cloud hosting, which can be very daunting for the novice. There is an option to install it on the cloud but it is expensive.
Although it can be a little bit bloated with a lot of options and configurations, it's very straightforward to use and maintain. So it's a great option even if you don't have large experience in hosting configuration. The WHM tool is more suited to heavy users since it requires more expertise, so it has a steep learning curve to better understand how to use it.
The documentation available for all cPanel features and functionality is vast, comprehensive, and covers all the basics required to manage the web site hosting environment. User support forums are very helpful, and are packed with years of content and comments answering any questions or answers I have ever had. When needed, direct customer support has been quick and efficient.
Really there aren't many options. There is a free one that I haven't used but from what I hear is that it is very limited on functionality. I also have tried Plesk, never bought but tried it. It seemed easier in a few things but also seemed more simplistic and I like my workflow with cPanel better and it works well with litespeed server.
