Crossbeam vs. Impartner PRM

I would definitely recommend Crossbeam to others, and frequently bring it up early in conversations with potential partners as a first step in evaluating a partnership opportunity. Crossbeam allows you to easily see overlaps for current customers, prospects/target accounts, and open opportunities. Being able to quickly and easily assess the business opportunity with a partner, and find mutual customers that would benefit from a combined offering is a huge value add. The integration with Salesforce makes the tool easy to use and scalable, without needing to constantly update account lists. Being able to view the overlaps within the Crossbeam UI and easily export the lists makes the tool really easy to work with.

TreeHouse Interactive Marketing View is well suited when there is a whole team that needs to work together quickly. When the team is of five or less the overhead of the system is a little much to warrant use

Incentivized

• Frictionless onboarding and easy to get started with new partners
• Intuitive reporting of overlapping accounts - flexibility to export to CSV
• Ability to connect with Salesforce to keep account lists dynamic, while also allowing the option to use CSV uploads

• Each partner wants a customized portal these days. Treehouse facilitates this.
• Treehouse works quickly and easily.
• Treehouse works into the future. It's not 2010 anymore.

Incentivized

• Establishing sharing settings for each specific partner could be more intuitive and easy to check.
• Some of the navigation can be slightly confusing as it seems there are multiple ways to view the same information within the platform.

• The UI and portal builder is a little dated, could use an update
• It's somewhat limited in what it can do, would like to see additional features

Incentivized

ImpartnerPRM has a slight edge as Zift appears to still be struggling with the integration of legacy Relayware functionality. This results in a different user experience and issues with single sign-on.

Incentivized

• Crossbeam allows us to quickly assess opportunities with potential partners and feeds directly into prioritization for our integration and partnership strategy.
• It solves the challenge of keeping account data private that you don't want to share and enables us to easily share the information that is beneficial to both parties.

• I do think our lead to demo rate increased a significant percent
• We were able to communicate easily with over 1k partners that were hard to reach before

Incentivized