TrustRadius

CrowdRiff vs. Movable Ink

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CrowdRiff
Score 7.6 out of 10
Mid-Size Companies (51-1,000 employees)
CrowdRiff is a visual marketing platform used by over 200 DMOs to, source, organize, publish, and optimize UGC and owned visuals that resonate with today’s travelers.N/A
Movable Ink
Score 8.2 out of 10
N/A
The Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.N/A
Pricing
CrowdRiffMovable Ink
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CrowdRiffMovable Ink
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details—Contact vendor for pricing information.
More Pricing Information
Community Pulse
CrowdRiffMovable Ink
Considered Both Products
CrowdRiff

No answer on this topic

Movable Ink
Peter Bakalski | TrustRadius Reviewer
Peter Bakalski
Senior Graphic Designer
Chose Movable Ink
Movable Ink is the better product by far. They offer more solutions across multiple channels and their platform is easier to use and better organized.
Verified User
Anonymous
Chose Movable Ink
Liveclicker was a competitor that I've analyzed in the past. They honestly have almost all of the same features. I think movable ink was a little stronger with their account management support
Features
CrowdRiffMovable Ink
Content Creation
Comparison of Content Creation features of Product A and Product B
CrowdRiff
8.0
Ratings
0% below category average
Movable Ink
9.2
Ratings
14% above category average
Ideation9.00 Ratings9.00 Ratings
Approval workflows7.00 Ratings10.00 Ratings
Content collaboration8.00 Ratings9.00 Ratings
Content calendar8.00 Ratings10.00 Ratings
Network for content licensing/production8.00 Ratings8.00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
CrowdRiff
8.3
Ratings
2% above category average
Movable Ink
9.3
Ratings
14% above category average
Content hub8.00 Ratings9.00 Ratings
Forms / Gated content8.00 Ratings9.00 Ratings
Embedded CTAs8.00 Ratings10.00 Ratings
Content distribution8.00 Ratings9.00 Ratings
Content promotion9.00 Ratings10.00 Ratings
Content automation9.00 Ratings9.00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
CrowdRiff
5.0
Ratings
44% below category average
Movable Ink
9.4
Ratings
18% above category average
Audience profiling and targeting5.00 Ratings9.00 Ratings
Closed-loop tracking and reporting5.00 Ratings10.00 Ratings
Content performance analytics5.00 Ratings9.00 Ratings
Campaign optimization dashboard5.00 Ratings10.00 Ratings
Competitive analytics5.00 Ratings9.00 Ratings
Best Alternatives
CrowdRiffMovable Ink
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Vyond
Vyond
Score 8.7 out of 10
Vyond
Vyond
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CrowdRiffMovable Ink
Likelihood to Recommend
10.0
(0 ratings)
10.0
(0 ratings)
User Testimonials
CrowdRiffMovable Ink
Likelihood to Recommend
We love to use CrowdRiff for specific trending items, for example, wine slushies are popular during the spring/summer and each winery does them a little bit differently so it's nice to be able to use CrowdRiff to source various images of slushies available across the state in a quick turnaround.
Taylor Paul | TrustRadius Reviewer
Taylor Paul
Social Media Manager
Read full review
Movable Ink is great for broad sales in a company with locations all over. Much more difficult when you sell a very specific product that isn't necessarily always needed by consumers.
Verified User
Anonymous
Read full review
Pros
  • searching images
  • the filtering, being able to exclude terms hashtags, etc.
  • easy to use
Taylor Paul | TrustRadius Reviewer
Taylor Paul
Social Media Manager
Read full review
  • Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
  • Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
  • Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
  • User Friendly--Easy to build within apps for those who aren't graphic designers.
Verified User
Anonymous
Read full review
Cons
  • would love to be able to search by geographic location
Taylor Paul | TrustRadius Reviewer
Taylor Paul
Social Media Manager
Read full review
  • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
  • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
Verified User
Anonymous
Read full review
Alternatives Considered
No answers on this topic
Movable Ink is the better product by far. They offer more solutions across multiple channels and their platform is easier to use and better organized.
Peter Bakalski | TrustRadius Reviewer
Peter Bakalski
Senior Graphic Designer
Read full review
Return on Investment
  • very positive impact, has saved us money in that some of the images we have not needed to purchase.
Taylor Paul | TrustRadius Reviewer
Taylor Paul
Social Media Manager
Read full review
  • Over a 9 month period we conducted an analysis and saw a 4.6 return on ad spend with using Movable Ink in various email marketing campaigns.
  • Using their web crop feature, we also saw time savings with managing products showcased in email that were available on our website.
Verified User
Anonymous
Read full review
ScreenShots

CrowdRiff Screenshots

Screenshot of Easily share with third parties: We make it simple to send images to partners, media contacts and other team members.Screenshot of Spend less time searching: Find the exact visuals you need, in seconds, using the industry’s most powerful intelligent image search.Screenshot of Bring your website to life: Wow your website visitors with a visually rich experience. Responsive galleries make it easy to keep your site fresh with the latest and greatest visuals.Screenshot of Flexible rights management: Customize how you ask for rights to social media photos and create a great experience for your community.Screenshot of Find untapped UGC: Delve into the richest source of UGC visuals around your brand.Screenshot of More visuals, more clicks: Add branded calls to action to your photos, so visitors can click through to relevant information on your website.

Movable Ink Screenshots

Screenshot of Movable Ink