I have been a longtime fan of Cubase and would recommend it to anyone, whether they are just starting in recording or a seasoned professional. I find that it is really strong in the pre-production and production phases of a song. Tools like the arranger track, track versions, and the chord track make writing and experimenting very easy. I have used these tools on almost every song that I have started from the writing phase. I am able to experiment with different variations of a song, different channel settings, and even completely different arrangements all with just a few clicks. My writing process and speed have improved so much over the last few versions of Cubase. We have also enjoyed working with the mixing process. The mixers in Cubase are laid out much like a regular console. So for an old timer like me, the learning curve is very low. Cubase did a very good job with layout and labeling. Things are labeled what you would expect them to be and laid out in an order that makes sense. The other part of the mixer that makes it great is the ability to color code and organize tracks. My mix time has drastically decreased since using Cubase.
WaveLab is well-suited when you want to apply a lot of VST FX processing to audio, or do a real-time recording and be able to hear how the FX processing sounds as you're recording. It is an excellent tool for recording in the studio. However, it lacks the sophisticated multitrack capabilities you find in a Digital Audio Workstation (DAW), instead of focusing on the features of an audio editor. It is also great for quickly opening, editing, and saving a lot of files because of how fast it is.
Realtime FX Chain - This is the big one for me. I always had both WaveLab and Sound Forge (along with some other audio editing programs, and using Pro Tools at school). Of the two, I preferred Sound Forge for its user interface and hotkeys, but I preferred WaveLab for its realtime FX. The ability to easily chain FX together and tweak them on the fly while the audio is playing is enormous for me.
Speed - Quite simply, saving a huge file in WaveLab is orders of magnitude faster than in Sound Forge. To this day, I don't know why that is, but it's just faster. Opening and saving files is a breeze in WaveLab, while in some other audio editing programs, it can take 30 seconds or a minute for a large file.
User Interface and Hotkeys - I've always struggled with the UI in WaveLab, and even after all these years, I am just much faster in Sound Forge. I used to have a job as an audio editor, where I edited hundreds of hours of interviews. By using the "Mark" feature, I could easily cut out silence, "ums" and "ahs," and other audio artifacts in Sound Forge. I struggled to do the same in WaveLab but was never able to work even a fraction as quickly.
Built-In Audio Processing - I much prefer Sound Forge's built-in audio tools like time-stretching, normalization, compression, and so on. WaveLab has many of the same tools, but I have not found them to be as easy to use, and in some cases, nonexistent (relying instead on a VST plugin).
Any time I've had to reach out to customer support, they've been fast to respond and answered my questions to the best of their ability. Authorization of the software is easy, and the company is great about emailing you promptly. Overall, they do a great job.
I have never contacted Steinberg, so I am not sure how responsive they are. Still, I've watched countless tutorials on audio editing and mastering in WaveLab, so I am pleased with the level of support available from the online community of users. It is a much-loved program among audio industry professionals, and there are all sorts of great tutorials, tips, and tricks available online.
The reason I find Cubase is best suited to my needs compared to other DAW software is primarily the ease in which the software can be edited. The MIDI integration, editing and composing aspects, in my opinion, is far superior to other software which is great when creating and / or editing projects. As I use Mac, the CoreAudio side of things works seamlessly too which provides a stable work environment for both myself and clients when working remotely over video links etc
I am relatively agnostic about what audio software I use. I still use WaveLab to this day, 21 years later, for applications where I want to apply effects chains and tweak them in real-time. Sound Forge even can't do this for some reason. But when I have a lot of editing to do, I'll typically open Sound Forge instead, because I prefer the workflow of using the "M" hotkey to mark the audio as it's playing, and then quickly skip through markers and edit out audio artifacts. When I'm recording a vocalist, however, if I am not using a Digital Audio Workstation (like Ableton Live), then I do prefer WaveLab. I can apply VST effects in real-time to the audio coming in through the sound card input and playing back in their headphones.
Using Cubase over something like Protools means that new users are more likely to be successful during training and due to this, decrease training time.
More trained staff means that we are able to complete more projects faster instead of waiting for a more skilled staff member to become available.
Implementation on-site for on-site recording has been very reliable and has decreased the amount of failed recordings during events.