Curalate vs. Followerwonk

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Curalate
Score 10.0 out of 10
N/A
Curalate is a visual marketing platform for Instagram, Pinterest, Tumblr and Facebook. It helps organizations improve their brand's web presence with image analytics and user generated content.N/A
Followerwonk
Score 6.8 out of 10
N/A
Twitter analytics: Understand followers, influencers; competitive research. Formerly from Moz, Followerwonk is presently its own company since 2017.
$29
per month
Pricing
CuralateFollowerwonk
Editions & Modules
No answers on this topic
Target
$29.00
per month
Multitask
$79.00
per month
Offerings
Pricing Offerings
CuralateFollowerwonk
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CuralateFollowerwonk
Considered Both Products
Curalate
Chose Curalate
Hootsuite is great, but Curalate allows you to schedule videos, which is a huge advantage. The Like2Buy integration is also key.
Followerwonk
Chose Followerwonk
I really like the tool for some great insights but you also need another tool for other insights too. It is a great asset to the toolbox and not an all-rounder.
Chose Followerwonk
Hootsuite and Followerwonk are very different tools. One is great for planning posts and content, and the other is great for audience analysis.
Chose Followerwonk
Honestly, I haven't used many other services that compete specifically with Followeronk. One of the reasons for this is that the service Followerwonk offers is typically lumped into other services as additional features or buy-in options. What I like about Followerwonk is that …
Chose Followerwonk
Followerwonk and Google Analytics provide very different data and each resource gives insight into audience. GA helps with audience members who are already using our product, while Followerwonk helps us find new markets and audiences.
Chose Followerwonk
We were not looking for a solution like FollowerWonk, but it was provided free of charge with our Moz Pro subscription so we decided to give it a try. The only other similar tool we have used is the now shut down Twitalyzer. Twitalyzer was more of a tracking tool, while …
Chose Followerwonk
Followerwonk is the easiest tool to gain intelligence from and make actionable decisions based on your Twitter presence alone. While other tools can perform some of the same tasks, Followerwonk provides a suite of very effective and easy-to-use tools that allow for quick …
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CuralateFollowerwonk
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User Ratings
CuralateFollowerwonk
Likelihood to Recommend
9.0
(0 ratings)
6.8
(0 ratings)
Likelihood to Renew
-
(0 ratings)
7.3
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
CuralateFollowerwonk
Likelihood to Recommend
It is very well suited for scheduling Instagram posts, and tagging products from our eCommerce site using Like2Buy. We are just about to start using another product of theirs. Very competitive pricing.
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Followerwonk is well-suited for those who are active and at least semi-influential on Twitter. Conversely, it is also very helpful for those just starting out on Twitter as the compare users tab allows for deep comparison to competitors or to those users who you aspire to become more like me in terms of Twitter activity and influence. The many, many analyzation metrics make Followerwonk a very valuable tool for Twitter users looking to grow or just polish their presence, both businesses and individuals alike. I'd recommend Follwerwonk for those who seek to better analyze and refine their social media influence
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Pros
  • Very intuitive/easy to use. Interface is well-designed.
  • Great content uploader with product tagging capabilities integrating Like2Buy.
  • Great customer service! Our rep is very knowledgeable and attentive.
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  • Followerwonk does a great job of providing a way to compare several Twitter users.
  • I also really like the way Followerwonk makes it so easy to analyze and compare Twitter followers.
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Cons
  • Honestly, they are doing a great job, and I can't think of anything I could see them doing differently.
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  • More Account viewing options on the track followers tab outside of yours and defined competitor's accounts
  • Improvements to the Bio Word Cloud of followers in the Followers tab
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Likelihood to Renew
No answers on this topic
We will keep using it as long as it remains part of our Moz Pro subscription. If it were separated and the price point did not rise astronomically, we would be very likely to continue using the platform.
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Support Rating
No answers on this topic
I've never used their support. I've never needed to.
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Alternatives Considered
Hootsuite is great, but Curalate allows you to schedule videos, which is a huge advantage. The Like2Buy integration is also key.
Read full review
Honestly, I haven't used many other services that compete specifically with Followeronk. One of the reasons for this is that the service Followerwonk offers is typically lumped into other services as additional features or buy-in options. What I like about Followerwonk is that it is easy to use, fast, and I don't have to spend hours or any additional money to get the information I need to be successful.
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Return on Investment
  • Decent increase in web traffic via the Like2Buy functionality.
  • Small increase in sales via Instagram posts featuring Like2Buy links.
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  • One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success.
  • When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time.
  • Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search.
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ScreenShots

Curalate Screenshots

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