Curalate vs. Olapic

It is very well suited for scheduling Instagram posts, and tagging products from our eCommerce site using Like2Buy. We are just about to start using another product of theirs. Very competitive pricing.

The concept of Olapic- being able to pull in user-generated content and use it in your marketing and website tools is very exciting; however, the software is not ideal for businesses who do not sell direct to consumers via e-comm.

Incentivized

• Very intuitive/easy to use. Interface is well-designed.
• Great content uploader with product tagging capabilities integrating Like2Buy.
• Great customer service! Our rep is very knowledgeable and attentive.

• Allows you to tag new content.
• Keeps track of mentions and consent to repurpose content for a brand.
• Provides insights and trends based on social performance.

Incentivized

• Honestly, they are doing a great job, and I can't think of anything I could see them doing differently.

• So far we haven't leveraged their seeding program to generate more content, I'm not sure how well it would work.
• Moderation can be somewhat tedious since our brand name is similar to words that generate unusable content on Insta, though Olapic does offer moderation services at an additional price to take away the false results.

Incentivized

Hootsuite is great, but Curalate allows you to schedule videos, which is a huge advantage. The Like2Buy integration is also key.

We had not implemented Salesforce previously, so we went with Olapic due to cost and ease of use. We are implementing Salesforce shortly, though, so we may need to reassess Olapic if they have conflicts or do not work optimally with Salesforce. We would like easier cooperation with Instagram since TapShop implementation can be rough in EU markets.

Incentivized

• Decent increase in web traffic via the Like2Buy functionality.
• Small increase in sales via Instagram posts featuring Like2Buy links.

• Increased engagement on website and app
• Attribution to eCommerce revenue

Incentivized