Curata vs. DivvyHQ

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Curata
Score 8.0 out of 10
N/A
Curata's content marketing platform (Curata CMP) enables more efficient content creation with greater impact on pipeline. According to the vendor, this solution enables users to: Analyze marketing and sales pipeline impact: Instantly access content metrics such as leads generated/touched and sales opportunities generated/touched by gated, un-gated and off-site content. Streamline content production: An easy to use editorial calendar to keep your team on the same page and…
$699
per Instance (no seat limits)
DivvyHQ
Score 10.0 out of 10
N/A
DivvyHQ is a content marketing platform with a central Dashboard and Calendar for managing publication schedules and coordinating workflow (with workflow controls for security), and publishing content. Pricing starts at $25 per month for each user (the Divvy Lite plan with limited features) and rises to $195 per month for each user (Divvy Enterprise with more advanced features, like Custom Workflow, Publishing, API, Calendar Layers, and a dedicated support specialist). DivvyHQ also offers…N/A
Pricing
CurataDivvyHQ
Editions & Modules
Curata Software
$699
per Instance (no seat limits)
No answers on this topic
Offerings
Pricing Offerings
CurataDivvyHQ
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup fee$1,500 one-time fee per installation
Additional DetailsWe have 2 solutions: - Curata CCS content curation software - Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)
More Pricing Information
Community Pulse
CurataDivvyHQ
Considered Both Products
Curata
Chose Curata
The main difference that made me choose Curata over Percolate is that it is not complex. Curata is easier to set up, to use, and to manage. It does not involve any complicated configuration to get the content and data you need. Curata technical support is amazing, to say the …
Chose Curata
We closely considered Rallyverse before deciding on Curata. Rallyverse had superior social sharing capabilities, but Curata's microsite and email newsletter features plus the infinite content source and feed search capabilities far outweighed what Rallyverse has to offer at …
DivvyHQ
Chose DivvyHQ
The corporate communication team uses DivvyHQ, TweetDeck and Agorapulse. Each one is used for different purposes and helps us meets our objectives. DivvyHQ helps Unum and Colonial Life's corporate communications teams stay in touch with one another's work and aware of what the …
Features
CurataDivvyHQ
Content Creation
Comparison of Content Creation features of Product A and Product B
Curata
8.3
Ratings
3% above category average
DivvyHQ
9.3
Ratings
15% above category average
Ideation8.00 Ratings00 Ratings
Approval workflows8.00 Ratings9.00 Ratings
Content collaboration9.00 Ratings10.00 Ratings
Content calendar8.00 Ratings9.00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Curata
8.0
Ratings
1% below category average
DivvyHQ
9.3
Ratings
14% above category average
Content hub8.00 Ratings10.00 Ratings
Embedded CTAs8.00 Ratings9.00 Ratings
Content distribution8.00 Ratings9.00 Ratings
Content promotion8.00 Ratings00 Ratings
Content automation8.00 Ratings9.00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Curata
8.3
Ratings
6% above category average
DivvyHQ
8.0
Ratings
2% above category average
Closed-loop tracking and reporting8.00 Ratings00 Ratings
Content performance analytics9.00 Ratings00 Ratings
Campaign optimization dashboard8.00 Ratings8.00 Ratings
Competitive analytics8.00 Ratings00 Ratings
Best Alternatives
CurataDivvyHQ
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Conductor
Conductor
Score 8.6 out of 10
Conductor
Conductor
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CurataDivvyHQ
Likelihood to Recommend
8.0
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
CurataDivvyHQ
Likelihood to Recommend
I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
Read full review
DivvyHQ is well suited for our company because they develop a plan of action that is highly tailored and specific to our current and projected needs. They help us understand items that we can be looking out for in the future and things we need to be made aware of.
Read full review
Pros
  • Allows you to curate content and narrow your search parameters to pretty specific areas.
  • It learns your selections and overtime serves up better and more relevant content.
  • It works very well with WordPress, it integrates smoothly and allows you to share content on the fly with their Chrome plug-in.
  • Curata's support is great, if you need them they will help out quickly to resolve your issues.
Read full review
  • High quality presentations
  • Low costs
Read full review
Cons
  • more subscription plans as not all people need all features.
Read full review
  • campaigns interface is a bit outdated
  • I'd like to see the dashboard/homepage spruced up
  • open on calendars rather than recent activity
Read full review
Likelihood to Renew
For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
Read full review
No answers on this topic
Alternatives Considered
We closely considered Rallyverse before deciding on Curata. Rallyverse had superior social sharing capabilities, but Curata's microsite and email newsletter features plus the infinite content source and feed search capabilities far outweighed what Rallyverse has to offer at this time. We are very happy with our decision
Read full review
The corporate communication team uses DivvyHQ, TweetDeck and Agorapulse. Each one is used for different purposes and helps us meets our objectives. DivvyHQ helps Unum and Colonial Life's corporate communications teams stay in touch with one another's work and aware of what the other is doing. It allows for content collaboration and keeps us on track to meet individual deadlines.
Read full review
Return on Investment
  • It automatically finds and curates content so I can focus on other aspects of content creation.
Read full review
  • content scheduling is almost seamless
  • the corporate communications teams are transparent with one another
  • content calendars keep us organized
Read full review
ScreenShots

Curata Screenshots

Screenshot of Curata CMP content marketing platform:  Editorial calendar to optimize content production.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CCS content curation software: Complement your created content with curated content to help fuel your content marketing engine.

DivvyHQ Screenshots

Screenshot of Screenshot of Content Operations DashboardScreenshot of The most robust content calendar on the marketScreenshot of Content Interface (List View)Screenshot of Sandbox (Content item detail view)Screenshot of Sandbox > Content (HTML) Editor