Curata vs. HubSpot Content Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Curata
Score 8.0 out of 10
N/A
Curata's content marketing platform (Curata CMP) enables more efficient content creation with greater impact on pipeline. According to the vendor, this solution enables users to: Analyze marketing and sales pipeline impact: Instantly access content metrics such as leads generated/touched and sales opportunities generated/touched by gated, un-gated and off-site content. Streamline content production: An easy to use editorial calendar to keep your team on the same page and…
$699
per Instance (no seat limits)
HubSpot Content Hub
Score 8.5 out of 10
N/A
Hubspot Content Hub is used to take control of content assets. The unified platform is used to manage, update, and distribute content from a central location, ensuring everyone has access to the most up-to-date and relevant materials.
$20
per month per seat
Pricing
CurataHubSpot Content Hub
Editions & Modules
Curata Software
$699
per Instance (no seat limits)
Starter
$20
per month per seat
Content Hub Professional
$500
per month 3 seats included, $50 for each additional seat
Content Hub Enterprise
$1500
per month 5 seats included, $75 for each additional seat
Offerings
Pricing Offerings
CurataHubSpot Content Hub
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsWe have 2 solutions: - Curata CCS content curation software - Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)Annual commitment required. A discount is offered for annual billing.
More Pricing Information
Community Pulse
CurataHubSpot Content Hub
Features
CurataHubSpot Content Hub
Content Creation
Comparison of Content Creation features of Product A and Product B
Curata
8.3
Ratings
3% above category average
HubSpot Content Hub
-
Ratings
Ideation8.00 Ratings00 Ratings
Approval workflows8.00 Ratings00 Ratings
Content collaboration9.00 Ratings00 Ratings
Content calendar8.00 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Curata
8.0
Ratings
1% below category average
HubSpot Content Hub
-
Ratings
Content hub8.00 Ratings00 Ratings
Embedded CTAs8.00 Ratings00 Ratings
Content distribution8.00 Ratings00 Ratings
Content promotion8.00 Ratings00 Ratings
Content automation8.00 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Curata
8.3
Ratings
6% above category average
HubSpot Content Hub
-
Ratings
Closed-loop tracking and reporting8.00 Ratings00 Ratings
Content performance analytics9.00 Ratings00 Ratings
Campaign optimization dashboard8.00 Ratings00 Ratings
Competitive analytics8.00 Ratings00 Ratings
Best Alternatives
CurataHubSpot Content Hub
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Vyond
Vyond
Score 8.7 out of 10
Vyond
Vyond
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CurataHubSpot Content Hub
Likelihood to Recommend
8.0
(0 ratings)
8.9
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
10.0
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
CurataHubSpot Content Hub
Likelihood to Recommend
I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
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HubSpot CMS HUB is a great fit for $1 Million+ orgs looking to take the next step in their online marketing and presence. If you need a more streamlined approach to your website, with more purposeful tools to convert online visitors, HubSpot CMS HUB is definitely at the top of the list. The only scenario where HubSpot CMS HUB would not work well is for e-commerce sites looking to sell directly on their main site. HubSpot does not cater to e-commerce and would be a poor fit for online stores selling their products
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Pros
  • Allows you to curate content and narrow your search parameters to pretty specific areas.
  • It learns your selections and overtime serves up better and more relevant content.
  • It works very well with WordPress, it integrates smoothly and allows you to share content on the fly with their Chrome plug-in.
  • Curata's support is great, if you need them they will help out quickly to resolve your issues.
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  • Search engine optimization is a major strength of this software as it helps content writers in creating effective content.
  • It is fully equipped with marketing tools.
  • We give much importance to reporting features and HubSpot CMS Hub reports are very useful.
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Cons
  • more subscription plans as not all people need all features.
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  • Although you can integrate it with Google Analytics, there is still a significant difference between what each tells you about [a] number of visitors to a given page, etc.
  • There's a lot to the program and it's not always intuitive where to go for a feature. Though the help center and academy are good and usually have the answers, having to look things up isn't.
  • It's expensive.
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Likelihood to Renew
For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
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I don't think we justify the amount of usage we have of CMS Hub professional. We might discontinue it to save some bucks. But if we ever need an extensive solution, we'll come back to it, as we already other products of Hubspot (Sales Hub, Reporting, Automations)
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Usability
No answers on this topic
HubSpot CMS Hub provides small, medium and even large companies with the basic requirements to launch their marketing business, but to provide an all-in-1 solution will take some more time and creativity to avoid the necessity of working with competitors to complete the package.
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Reliability and Availability
No answers on this topic
As of now we didn't face any application errors and unplanned outages.
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Performance
No answers on this topic
Yes the pages load fastly and this tool is pretty good in integration with other tools like zapier, calendly and so on.
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Support Rating
No answers on this topic
They are always there to help in any way possible. Our account manager works out any situations we may encounter during business hours
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Online Training
No answers on this topic
Pretty easy and resources available at fingertips.
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Implementation Rating
No answers on this topic
Yes, recreation of landing pages, forms and email templates.
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Alternatives Considered
We closely considered Rallyverse before deciding on Curata. Rallyverse had superior social sharing capabilities, but Curata's microsite and email newsletter features plus the infinite content source and feed search capabilities far outweighed what Rallyverse has to offer at this time. We are very happy with our decision
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it is a much much simpler tool to use, the pick up and go nature of the software lends well to a busy team. with minimal training almost everyone can figure out the software just playing around with it. and if you want to learn more complex parts of the system there is the academy to help
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Scalability
No answers on this topic
Because it aligns with our goals and streamlined all the hubspot at one place.
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Return on Investment
  • It automatically finds and curates content so I can focus on other aspects of content creation.
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  • When I was using it I couldn't see the direct return on investment since I was only seeing web development.
  • Practicality when creating articles and content
  • Efficiency when creating landing pages, basically content and interactions, but no return on investment in money.
  • Cuando lo estuve usando no pude ver el retorno de inversión directa ya que solo veía desarrollo web
  • Practicidad al momento de crear artículos y contenido
  • Eficiencia al momento de crear landings, basicamente contenido e interacciones pero no retorno de inversion en dinero
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ScreenShots

Curata Screenshots

Screenshot of Curata CMP content marketing platform:  Editorial calendar to optimize content production.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CCS content curation software: Complement your created content with curated content to help fuel your content marketing engine.