Curata vs. Outgrow

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Curata
Score 8.0 out of 10
N/A
Curata's content marketing platform (Curata CMP) enables more efficient content creation with greater impact on pipeline. According to the vendor, this solution enables users to: Analyze marketing and sales pipeline impact: Instantly access content metrics such as leads generated/touched and sales opportunities generated/touched by gated, un-gated and off-site content. Streamline content production: An easy to use editorial calendar to keep your team on the same page and…
$699
per Instance (no seat limits)
Outgrow
Score 8.0 out of 10
Small Businesses (1-50 employees)
Outgrow enables marketers to create calculators, recommendations, quizzes and polls to better acquire, qualify, and monetize leads. Outgrow is designed so marketers can build these tools without a developer or a designer in minutes. Common Examples of interactive content that you can build with Outgrow include: ROI calculators Cost Calculators Sales lift calculators Graders Knowledge tests Fun quizzes Product recommendations
$22
per month per user
Pricing
CurataOutgrow
Editions & Modules
Curata Software
$699
per Instance (no seat limits)
Freelancer Plan
$22
per month per user
Freelancer Pro
$45
per month per user
Essentials Plan
$115
per month for 3 users
Business Plan
$720
per month
Enterprise Plan
Custom Pricing
Agency Plan
Custom Pricing
per Client
Offerings
Pricing Offerings
CurataOutgrow
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsWe have 2 solutions: - Curata CCS content curation software - Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)Outgrow also offers the option to build interactive content including calculators, quizzes, recommendations, polls and graded tests for clients. Pricing varies based on the number of experiences built and the complexity of each experience.
More Pricing Information
Community Pulse
CurataOutgrow
Considered Both Products
Curata
Chose Curata
The main difference that made me choose Curata over Percolate is that it is not complex. Curata is easier to set up, to use, and to manage. It does not involve any complicated configuration to get the content and data you need. Curata technical support is amazing, to say the …
Chose Curata
We closely considered Rallyverse before deciding on Curata. Rallyverse had superior social sharing capabilities, but Curata's microsite and email newsletter features plus the infinite content source and feed search capabilities far outweighed what Rallyverse has to offer at …
Outgrow
Chose Outgrow
The previous tools we used had no ability to make numerical calculators and limited logic jump features within surveys (if someone answers question one a particular way, skip question two, etc.) and more limited ability to direct people toward different outcomes based on how …
Chose Outgrow
I haven't used anything else. Maybe Typeform. But Outgrow is engaging, it gets people to want to be involved and be proud of their answer. It's a true lead magnet. I selected it because it's a cool way that is different than a mere download. It's much more sharable than any …
Chose Outgrow
I did use a couple of other popular quiz design programs but I wasn't able to create the conditional logic and outcomes I needed. Outgrow has been the best option for my needs.
Chose Outgrow
Outgrow has a superior versatility coming to the animation, presentation of answers and results for users when completing the quiz. Also, the ability to create complex formulas for answers has been by far the most logical and extensive I have seen for a quiz generator.
Chose Outgrow
I've used a few WordPress based quiz plugins and they just don't compare. They are generally clunky, ugly, and lacking in decent notifications and analytics.

Outgrow is a no brainer.
Chose Outgrow
Limited functionalities, and limited design options. I really only want to implement a solution if it truly fits with the rest of my website and the level of quality of the rest of my products. When looking at the features and usability of Convertcalculator I felt that it did …
Chose Outgrow
I prefer Outgrow to LeadQuizzes because the interactive features are more advanced and also because the overall design is better. An outgrow quiz looks great as a standalone website. It integrates with Google Analytics, converts well off Facebook Ads, and works great as a modal …
Chose Outgrow
Outgrow by far has the fastest load time of any of the quiz software I've used. This is a big deal when running paid ads to a quiz as we don't want people to bounce away because of a slow site. Also, the mathematical formulas and question types are quite sophisticated. The sky …
Chose Outgrow
Typeform doesn't provide a way to build calculators with sliders.
Chose Outgrow
At Share Talk we use Paperform for some tasks which is also an excellent piece of software, but it operates in a different market to Outgrow - you could definitely try and replicate OutGrow with PaperForm but it would not be as easy or seamless to do so. I am yet to find a tool …
Chose Outgrow
Outgrow holds its own against all competitors. The reason it became the top choice was because of the way the platform approaches the creation of interactive quizzes and calculators. There is substantiated science and psychology behind what makes them effective, and Outgrow …
Chose Outgrow
Outgrow does more logical calculations, delivers CTA on the results page, redirects based upon results, and is easier to build than [the competitors]. Each tool has at least one of the features of Outgrow, but none of them combine them except for Outgrow. I was looking for a …
Chose Outgrow
Thrive Quizz builder is a solid plugin but only works on wordpress and you don`t have these kind of integration with other platforms. Thrive is more limited in a lot of ways. Outgrow is a league on its own
Chose Outgrow
Greater value in terms of flexibility to use as needed for any project. Documentation and support ensures I get answers to questions without spending too much time on set up and learning how to use. They continue to add value with things like more templates and new features, so …
Chose Outgrow
Typeform offers intelligent forms through the use of "logic jump", however, Outgrow offers similar services plus more and their interactive quizzes and calculators are better looking and more engaging than the ones I built using Typeform.
Features
CurataOutgrow
Content Creation
Comparison of Content Creation features of Product A and Product B
Curata
8.3
Ratings
3% above category average
Outgrow
8.0
Ratings
0% below category average
Ideation8.00 Ratings8.00 Ratings
Approval workflows8.00 Ratings8.10 Ratings
Content collaboration9.00 Ratings8.00 Ratings
Content calendar8.00 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Curata
8.0
Ratings
1% below category average
Outgrow
9.0
Ratings
10% above category average
Content hub8.00 Ratings9.50 Ratings
Embedded CTAs8.00 Ratings8.00 Ratings
Content distribution8.00 Ratings9.10 Ratings
Content promotion8.00 Ratings9.50 Ratings
Content automation8.00 Ratings8.00 Ratings
Forms / Gated content00 Ratings10.00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Curata
8.3
Ratings
6% above category average
Outgrow
8.8
Ratings
12% above category average
Closed-loop tracking and reporting8.00 Ratings9.50 Ratings
Content performance analytics9.00 Ratings10.00 Ratings
Campaign optimization dashboard8.00 Ratings8.50 Ratings
Competitive analytics8.00 Ratings7.30 Ratings
Audience profiling and targeting00 Ratings9.00 Ratings
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CurataOutgrow
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User Ratings
CurataOutgrow
Likelihood to Recommend
8.0
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
9.1
(0 ratings)
Support Rating
-
(0 ratings)
9.4
(0 ratings)
User Testimonials
CurataOutgrow
Likelihood to Recommend
I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
Read full review
Outgrow is a better choice compared to its competitors if you don't want to end up promoting their product with your quizzes and calculators. I appreciate that they respect my ability to recommend their platform to peers rather than end-users. That said, Outgrow is a powerful suite of creative tools, and it's likely not a good choice for anyone who's planning to make just one quiz or calculator and then move on.
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Pros
  • Allows you to curate content and narrow your search parameters to pretty specific areas.
  • It learns your selections and overtime serves up better and more relevant content.
  • It works very well with WordPress, it integrates smoothly and allows you to share content on the fly with their Chrome plug-in.
  • Curata's support is great, if you need them they will help out quickly to resolve your issues.
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  • It engages potential customers.
  • It's a sort of "pick your own adventure" which appeals to a lot of people.
  • Outgrow has a number of different ways you can formulate the quiz, so there are different options to fit various styles you want to present to people.
Read full review
Cons
  • more subscription plans as not all people need all features.
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  • The UI is a bit elaborate, it seems a bit too much when I want something basic
  • The results emails were a bit confusing to setup but support was great in getting this fixed
  • Only one Admin can use the basic service
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Likelihood to Renew
For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
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No answers on this topic
Usability
No answers on this topic
It is a no code platform that makes content creation very easy with pre-built templates and strong lead generation tools. However, customisation options are limited , complex logic can be tricky and better content organisation is needed for a large scale use. Overall, it's user friendly but needs improvement in scalability and flexibility.
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Support Rating
No answers on this topic
Support is very responsive and is quick to respond to questions and problems. Outgrow sometimes changes their pricing and plan structures and add/remove options without properly relaying the info to customers. They could do a better job with communications and being upfront with the pricing plans people sign up for.
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Alternatives Considered
We closely considered Rallyverse before deciding on Curata. Rallyverse had superior social sharing capabilities, but Curata's microsite and email newsletter features plus the infinite content source and feed search capabilities far outweighed what Rallyverse has to offer at this time. We are very happy with our decision
Read full review
Limited functionalities, and limited design options. I really only want to implement a solution if it truly fits with the rest of my website and the level of quality of the rest of my products. When looking at the features and usability of Convertcalculator I felt that it did not perform as well as Outgrow. Another reason was the number of resources in their Help Center. I did not start a chat with them, so I can't comment on their customer service. I feel like there is no real competition out there, or I've been searching in the wrong places.
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Return on Investment
  • It automatically finds and curates content so I can focus on other aspects of content creation.
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  • Outgrow has helped me sell more life insurance through the use of interactive calculators.
  • Outgrow has helped me attract more referral partners thus helping my agency grow.
  • Outgrow saved my agency money because I was able to cancel subscriptions to other services which offered fewer features.
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ScreenShots

Curata Screenshots

Screenshot of Curata CMP content marketing platform:  Editorial calendar to optimize content production.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CCS content curation software: Complement your created content with curated content to help fuel your content marketing engine.

Outgrow Screenshots

Screenshot of Results Page of a Calculator with Lead Generation form and CTAScreenshot of Analytics Tab: Funnel Visualization of a Completed QuizScreenshot of