Cvent Surveys vs. Qualaroo Insights

Our company needs surveys to give feedback to our speakers. Cvent Surveys allows attendees to give honest and accurate feedback on the spot after a session ends. It is easier to collect the data, send it to our marketing team, and have them send the feedback to each speaker so they know their strengths but also what needs to be worked on.

Incentivized

It makes it easy to move from design to development. We collect highly targeted feedback without organizing a meeting to discuss every iteration, saving time and effort. The comments are open-ended and unorganized. But with survey Nudges, we can ask additional questions about design UI/UX.

• It allows for clients to ask questions they need answered.
• It records everything for you and gathers information for both the client and the sales representative to read.
• It is a middleman for the client and Sales rep. It is a wonderful tool and easy to navigate around. People find it easy and simple to use.

• It helped to develop a more focused approach towards customer discovery.
• We can create any survey in minutes and deploy it to collect feedback to understand customers’ expectations and fears. We then channel this data into our optimization strategies.
• We receive hundreds of responses each day, and Qualaroo reduces the feedback analysis time with its inbuilt AI-based analytical tool, helping us close the feedback loop quickly.

• I have had some occasional errors that have come up in the system that don't seem to have an obvious cause. These can be frustrating to overcome, but Cvent support has always been able to resolve these issues.
• Cvent might be a little to rigid at times on the back-end. It could just be my lack of coding experience, but sometimes the html emails and survey templates can be difficult to make as aesthetically pleasing as I would like.
• The opening screen for 'Known Surveys' often bothers me because you cannot add additional fields to the "first page" of the survey. This is only if you are not sending the email through Cvent, so it is not a major flaw.

• They could expand their templates to cover more scenarios (although it has been a long time since we needed their templates - we develop our own questionnaires tailored to our clients’ geographies).
• On the other hand, there are way too many options in the targeting section, but we have gotten used to skipping past them while creating surveys. Perhaps that’s more for companies who target wide audiences. We only collect client feedback, so we don’t really use ‘targeting’ as such.

1. Ease of itegration to other technologies for automation
2. Intuitive use of the technology
3. Performance (not encountering any network or downtime)
4. Upgrades and updates made frequently enhancing the tool itself
5. Exceptional support team that are quick to respond to any issues or questions
6. Security within Cvent allowing for user groups to be created segregating organizations providing for both protection and security of their data and content
7. Cvent notification process of company changes or improvements
8. Valuable metrics from both the administrative side as well as the survey side of the tool

The micro-survey landscape is evolving very quickly and it seems like there is a new entrant almost every month. I'm generally happy with Qualaroo (we got what we expected) and I like the folks on the Qualaroo team (support is fast and friendly and rarely needed), but there haven't been real improvements to the platform in the last eight months. We will be re-assessing Qualaroo's features and price versus other competitors when our current contract is up.

This program is so versatile to be able to do whatever is needed. There isn't a time that I have built a survey that hasn't done exactly what is needed. No matter how complicated the questions are, the data that is put out is easy for leadership to read and understand. That is what is needed. They shouldn't have to go through complex data and spend a lot of time trying to analyze it.

We know the value of consumer feedback and believe that users actually want to be a part of the process. With Qualaroo, we have learnt that people like answering certain types of questions, especially if you ask them something about themselves — like what they want most and their motivations behind purchases — they can’t resist typing a response.

I've never experienced an outage where Qualaroo was unavailable. I don't think I've even gotten notices for scheduled down/maintenance time. The platform is always available.

Our developers complain that Qualaroo is just one of several similar site add-ons that slow down our site performance. I'm skeptical that Qualaroo has any measurable impact on our page load times, but don't have any hard evidence either way. The Qualaroo admin interface and reporting mechanisms are all quick and reliable.

I have not needed to contact support before for this feature in Cvent. The support team for other features have been great though, so I will provide an answer for that. Cvent is on point with their customer care. They’re prompt and make sure the issue is fixed. They will also follow up with you to make sure everything is still working smoothly or if any additional help is needed

Incentivized

I have only contacted customer support twice, and they have managed to solve my problem every time. There is a slight waiting time between the query and resolution, but other than that I don’t need to contact them time and again to understand things since their help section is sufficient most of the time.

Not available for the Pro edition.

Qualaroo doesn't offer full-blown online training, at least not that I've used or needed. The online help documentation is adequate and Qualaroo-sponsored webinars are informative.

Have your technical team set up the "Identify" feature right out of the gate - this is a "fire and forget" feature. Once it's set up, your data is much more valuable. Also, if there are very specific kinds of page targeting you might imagine doing, have a technical person set up and test at least 2-3 examples of using Qualaroo's regular expression features to achieve this targeting. With a couple good examples in place to work from, it becomes much easier to create your own regular expressions for custom targeting.

Cvent survey does exactly what we need it to. There is no reason to look at other products. That effort can be used elsewhere. Information that is kept within the same program makes it easier to compare data across the board and certain functions will not have to be repeated from the foundation since most of the information will flow into other programs within Cvent and we won't have to type all the information over again. It saves time, which is not what a lot of people have.

We decided to go with Qualaroo because it offered the ability to capture UTM data, as well as sent event information back to Google Analytics. In addition, the services Qualaroo provided was just right - not too many bells and whistles at a fair price point. Overall, Qualaroo was the right fit for us.

Incentivized

Qualaroo's simplicity has its down sides when it comes to scaling. Managing multiple nudges across multiple domains, at least in the Pro edition, is challenging. The active nudges all appear as a single list on the admin home page, automatically grouped by domains. Archived nudges are on a separate tab. It would be helpful to have a folder system to organize nudges. Also, once you have multiple active nudges that are targeted to different sections of your site using regular expressions, it's difficult to keep track of what is appearing where. It's also difficult, if not impossible, to figure out where you may have competing nudges. And there's no ability to assign reporting or configuration access to other members of your team. The Pro edition has a single login, which must be shared if you have multiple staff who want to use Qualaroo.

• Saved a lot of money, once we brought everything to Cvent, we were able to close out other programs and software subscriptions.
• Seemed a little expensive at first, but once we integrated everything it made much more sense.
• I've gotten good at navigating around Cvent, which has made operations and getting campaigns out much easier.

• Qualaroo gives us the insights we need to answer specific questions, connect with our customers, and in general feed ideation during early stages of product discovery.
• The speed with which our product R&D teams can go from 0 to getting usable data is highly valuable to us. We operate and move quickly, so our tools must be self-serve and easy to use in order to be viably added to our team’s development process. Qualaroo is like that, so we have been sticking with it. In less than 5 minutes, teams can go from having almost entirely opinion-backed ideas to having ones that are data-backed by targeted customer feedback. This step in the discovery process makes us more efficient and increases the chance that the experiments we run will yield a positive impact.
• Understanding and anticipating customer needs is the backbone of our product development strategy. All our employees are encouraged to identify and address these needs in some way as part of their jobs. We have an in-house feedback collection process that also runs on Qualaroo to see what our collaborative minds can think of.