D&B Buyer Intent vs. Fliptop (Discontinued Product)
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 D&B Buyer Intent | Score9 out of 10 | N/A | A buyer intent solution that takes keywords from paid search that align to a brand's campaign objectives and uses these to create a custom model that combs through billions of digital events and uses proprietary analytics to pinpoint the accounts that are showing buying activity toward these keywords. | N/A |
 Fliptop (Discontinued Product) | Score8.4 out of 10 | N/A | Fliptop was a predictive analytics application combining public web data with internal CRM and marketing data to score leads, identify target companies and trigger marketing actions. Fliptop was acquired by LinkedIn in 2015 and integrated with LinkedIn products. Fliptop is no longer available as a standalone product. | N/A |
| D&B Buyer Intent | Fliptop (Discontinued Product) | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| D&B Buyer Intent | Fliptop (Discontinued Product) | |
|---|---|---|
| Likelihood to Recommend | - | 8.2 |