D&B Buyer Intent vs. Foundry ABM
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 D&B Buyer Intent | Score9 out of 10 | N/A | A buyer intent solution that takes keywords from paid search that align to a brand's campaign objectives and uses these to create a custom model that combs through billions of digital events and uses proprietary analytics to pinpoint the accounts that are showing buying activity toward these keywords. | N/A |
 Foundry ABM | Score8.6 out of 10 | N/A | Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts. | N/A |
| D&B Buyer Intent | Foundry ABM | |||||||||||||||
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| Engagement |
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| Audience Segmentation & Targeting |
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| Intent Data |
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| ABM Integrations |
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| D&B Buyer Intent | Foundry ABM | |
|---|---|---|
| Likelihood to Recommend | - | 8.2 |
| Likelihood to Renew | - | 9.6 |
| Usability | - | 8.6 |
| Availability | - | 10.0 |
| Performance | - | 10.0 |
| Support Rating | - | 9.1 |
| Online Training | - | 10.0 |
| Implementation Rating | - | 8.6 |
| Ease of integration | - | 10.0 |
| Product Scalability | - | 9.0 |
| Vendor post-sale | - | 10.0 |
| Vendor pre-sale | - | 10.0 |