D&B Buyer Intent vs. HG Insights Platform
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 D&B Buyer Intent | Score9 out of 10 | N/A | A buyer intent solution that takes keywords from paid search that align to a brand's campaign objectives and uses these to create a custom model that combs through billions of digital events and uses proprietary analytics to pinpoint the accounts that are showing buying activity toward these keywords. | N/A |
 HG Insights Platform | Score4 out of 10 | Enterprise companies (1,001+ employees) | The HG Insights platform provides a view into global industries, markets, and companies allowing users to identify the most valuable opportunities and build strategies to maximize revenue and accelerate growth. | N/A |
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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| Entry-level Setup Fee | No setup fee | Optional | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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