DashThis vs. Oracle Moat Measurement

It's great if you have to provide reports (either internally or for clients) on a regular basis. It takes a little time to set up your structure (surely comparable to the time you'd spend in another tool and definitely faster than doing it manually), but then it saves so much time on an ongoing basis. It's also really important when you want your reports to look good -- which is pretty much all the time! No more Word documents here and Excel spreadsheet there with mismatched formatting all over the place. Now you can have one streamlined look, which allows you to view the data more easily and not get tripped up on the report itself. Honestly, I think it's appropriate in pretty much any situation! I guess maybe if you were just pulling one report one time, then it might not be worth the time it takes to set up, but even then it depends -- you still have the benefit of one clear, streamlined look for all your data. And it's less error-prone.

Incentivized

Moat Analytics is great when it comes to breaking down how creatives and total ad campaigns have performed. It gives us insight on what we can suggest to the client on what they can do better next time or continue to do that seemed to have attracted the most amount of interactions and clicks. Right now we do not use Moat for breaking down video metrics.

Incentivized

• Simple drag and drop interface. No complex programming or integrations needed.
• Custom options for advanced users. The baseline graphs and charts are very helpful, but depending on what point you're trying to get across it's easy to create your own for maximum understanding
• Easily accessible. Save time, trees, and money. Every month we simple forward a dashboard link to our clients. No complex reports necessary.

Incentivized

• Breaks down how well each creative has done in a campaign.
• Allows us to see the progress of a campaign through its time live.
• Can easily be organized to pull the data you're looking for.
• Can export into an excel doc to then dig deeper and format and look at data outside of Moat.

Incentivized

• Currently it's missing Amazon Ads integrations, which I have submitted a request for.
• There should be options to transfer dashboards to other accounts, as needed. For example, when a client engagement ends, being able to transfer the dashboard to the client account would be cool. I'm sure the capability exists.
• Offline-reporting capabilities or sending PDFs through email of the dashboard may be very valuable to people reviewing data that don't currently have internet access.

Incentivized

• I’ve experienced some issues exporting reports into an Excel doc and have to manually copy and paste data with can be very time-consuming.
• You have to manually wrap video tags with the MOAT pixel which can be a tedious process.
• Video and display are in separate interfaces so you have to export separately and then consolidate into one report.

Incentivized

I always get a same day response to my questions and they reach out enough that I feel like I can ask questions but not too much that I get annoyed.

Incentivized

Either the reporting was too complex or too basic. I didn't want to spend months and months learning how to integrate new dashboards with all different platforms. Additionally, the other dashboard companies don't allow for enterprise reporting. I have some clients with 50 Google Ads accounts, and you cannot pull all that data into 1 dashboard.

Incentivized

Moat and IAS seem to be front-runners to measure viewability in the digital media space. Using Moat allows you to measure a number of different metrics but is limited to viewability. IAS offers the same capabilities when it comes to viewability but in addition offers brand safety and ad fraud.

Incentivized

• DashThis has reduced the time I spend on reporting by about 50%
• Visualizations are simple and easy to understand -- Clients like them very much
• Reduced dependency on files as archive of all dashboards/reports are available online

Incentivized

• It has given the media and analytics team more granular metrics to measure for campaigns that may have awareness objectives and no KPIs.
• Measuring view ability ensures that clients media dollars are being viewed by the targeted audience.
• Moat allows you to gain metrics that can be very insightful and how users are interacting with placements, creative, etc.

Incentivized